At the end of February, after the Jiagu system fully intervened in the investigation, the truth was peeled back layer by layer in front of the eyes of Jiagu's management.

The main reason for this is the chaotic management of dairy farmers in China, the lack of uniform standards, and the loopholes in legal regulation, which have been going on for years – dairy companies can meet the needs of dairy companies in a variety of ways, including the addition of chemical ingredients.

In Jiagu's survey, some dairy farmers in northern, eastern and central China began to add melamine to their milk last year to improve the quality of the milk in exchange for a better price. And if it is divided according to these three regions, it is not surprising that so many domestic milk powder manufacturers are included.

According to an insider who is in the management of a domestic dairy company, the company more or less knows that the addition of "protein essence" by dairy farmers and milk dealers is a secret in the industry, "but hasn't there been an accident? No one has taken it seriously." ”

The ignorant are fearless. But this also illustrates a problem, if there is no proof of a definite case, it is easy for the parties involved to refute it, and it is not easy to attract the attention of the relevant departments - foreign experiments on melamine are only on animals, and there is no definite evidence to prove its harm to the human body.

Jiagu simply didn't have time to do relevant experimental proofs. All that can be done is to screen for possible cases on a large scale.

Zhang Zehong, who was responsible for detonating the incident, soon made a discovery.

One of the first corners of this sensational event, which is destined to change the pattern of the domestic dairy industry, was lifted in December last year.

A consumer posted a post in Tianya that he bought more than 10 packets of Yamaga milk powder, and every time his eight-year-old daughter drank the milk before going to bed, her urine would become cloudy and even diarrhea the next day.

When Zhang Zehong sent someone to contact the consumer according to the map, he was silent.

From the side interview, it turned out that the Yamaga Group had already sent staff to coordinate and reach an agreement with the consumer, and the Yamaga milk powder made the consumer believe that he bought fake milk powder, "compensated" him for four boxes of milk powder worth more than 2,000 yuan, and sealed his mouth with a paper agreement.

The consumer also accepted this statement, and his posts on Tianya were treated as "locked posts".

But Zhang Zehong did not gain nothing, he at least knew that this suspected case appeared in Suzhou Province. This was also confirmed by the batches that the laboratory subsequently intensified its sampling efforts - the content of melamine was relatively high in the milk powder of Shanlu in Suzhou Province and other places.

Once the scope is locked, the investigation makes a breakthrough.

Since December last year, there have been symptoms of red urine and crystallization in children in various parts of Suzhou Province.

In Zhang's investigation, there is no doubt that the families of these patients have purchased the same brand of milk powder, Yamaga milk powder. However, because the cases are scattered, neither the patient's family nor the doctor has temporarily linked the cause to the milk powder.

Zhang Zehong, who knew what he knew, did not come out directly, but guided doctors and patients' families to discover this problem, and at the same time sent the sorted information to the relevant departments such as the Ministry of Health and the Quality Inspection Department of Suzhou Province, and sent it to the major media on the other.

The doctor who was reminded was the first to react, and after learning that the patients had long-term experience of eating Yamaga milk powder, they judged that the cause was likely to be directly related to Yamaga milk powder.

The families of the patients were even more indignant, some complained to the Yamaga Group, and some reported directly to the relevant departments.

After receiving the information and reports, the Suzhou Provincial Health Department immediately conducted health supervision and inspection on the sanitary conditions and testing capacity of Shanlu brand formula milk powder. Due to the limited technical capacity, the health supervision agency was also arranged to sample the milk powder consumed by the children and send it to the relevant state departments for testing.

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People's Daily Online, Newsroom.

The editor-in-chief carefully read the report materials at hand and thought thoughtfully.

The deputy editor-in-chief on the side said softly, "These materials are well-founded, and they are obviously not something that ordinary people can do, and I think it is very likely to be the dumping of peers." ”

The editor-in-chief nodded and shook his head, "I don't care if this is dumping, what I care about is whether what is said above is the truth!"

In fact, with his years of experience, he has a hunch that what is said in the information is very likely to be true, so it will be a big news that will not be compromised.

But after all, People's Daily Online is different from ordinary media, they must not only pay attention to social responsibility, but also pay attention to political responsibility. Such an event, which may cause an uproar, will not be exposed to the public until it has been fully confirmed.

The editor-in-chief pondered for a long time, looked up and said, "Contact the Yamaga Group to verify the relevant issues, and at the same time commission an expert to conduct an investigation and verify the reported materials received." ”

"Okay, I'll arrange it right away......"

Compared with the more rigorous People's Daily Online, the local "Oriental Morning News" in Suzhou Province occupies a favorable position, and after confirming the authenticity of some of the reported information, it took the lead in issuing an article on March 1 entitled "Many Babies Suspected of Drinking Mountain Deer Milk Powder Causing Kidney Disease" - this is the first media to break the news of the poisoned milk powder incident, and the website reprinted it a lot for a while.

This report first attracted a lot of attention in Suzhou Province, especially for parents who are used to buying Yamaga milk powder. Snowflake complaints flew to the Yamaga Group.

The Yamaga Group was quick to respond.

On the one hand, Yamaga-dea Group has privately reached out to the families of patients who are ill in an attempt to reassure consumers by offering compensation, and on the other hand, it has responded forcefully to "false reports" in the media.

The Yamaga Group's media department contacted the Oriental Morning Post and asked it to retract the article from the website. The reason is that the number of sick babies in Suzhou Province is basically distributed in the same area, and it may be because there are problems with the water quality in these places, which has nothing to do with the milk powder;

At the same time, in the face of an interview by People's Daily Online, Yamaga Group issued an answer-style response, claiming that there was no problem with the quality of its products, and there was no evidence to prove the inevitable connection between the sick baby and drinking Yamaga milk powder.

On March 10, in Suzhou Province, in the face of waves of consumer doubts, Yamaga Group's local agents also held a briefing, at which they claimed that "sick babies are eating milk powder with a price of about 18 yuan, and the minimum retail price of Yamaga products is 25~30 yuan, and none of our products are unqualified, and our attitude is highly responsible for consumers......"

The staff of the Yamaga Group's media department who attended the scene also vowed that "there is no quality problem with the milk powder", and claimed that the recent inspection of the milk powder by the authoritative department of Suzhou Province has also proved that it is fully qualified......

"In fact, the authorities in Suzhou Province have only inspected the sanitary conditions, and have no technical capacity to conduct in-depth testing, and have never guaranteed that the Yamaga milk powder inspection is fully qualified. The Yamaga Group is fooling around. On the phone, Zhang Zehong, who personally "lifted the lid" in Su Province, explained to Qi Zheng.

"Yamaga has apparently identified the problem, and it may not be clear exactly why. But the first thing they do is not to deal with the problem, but to find a way to cover it up. ”

"I received news that Yamaga Group is contacting major Internet media to sign advertising agreements in order to enjoy the convenience of negative news deletion and get the right to speak in the news. ”

Qi Zheng on the other end of the phone said expressionlessly, "There is no doubt that they are afraid, afraid of causing panic in the market and causing a devastating blow to the brand, and the huge number of recalls and claims are unbearable for them." ”

Zhang Zehong's voice on the phone was a little heavy: "Even if we receive a report, the relevant departments have to go through layers of experts and institutions to test, and the response speed is too slow." The most hateful thing is Yamaga, which did not announce the news in time, let alone stop selling, which can be called a national brand shame......"

Even after receiving a large number of complaints and reports, Yamaga's advertisements continued to be broadcast, and Yamaga's milk powder was still selling well on counters around the world, and the crisis would eventually spread and turn into a disaster.

It can be said that after the incident, the whole process of handling the incident was full of ignorance and unscrupulousness, mismanagement, lax quality control, lack of integrity, lack of attention and insensitivity to consumer complaints, and only thinking about covering up negative news instead of solving the problem at the root......

Qi Zheng was silent for a long time, and spit out a sentence, "If Heaven wants to destroy it, it must first make it crazy!"

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