Chapter 138: Plan Ahead

Just a few minutes after learning the news, Chen Linzhi quickly returned to his normal heart.

He took a deep breath, closed his eyes and began to think about how his business, which had just started to improve, would develop in the future with the emergence of a large number of competitors.

gradually began to frown, and the result of the assumption was very unfavorable to Chen Linzhi.

The news of China's reform and opening up was reported by the Western media in turn, as if it was a great victory for some Western democracy, coupled with the difficult situation of the Soviet Union, which made these foreigners even more happy, and the negative news was overwhelming, and there were few positive reports.

The public is interested in the mysterious and ancient China, and the media has taken advantage of it and explored many aspects.

Over time, many Westerners have come to know that Huaxia is actively integrating into the global trade market, not to mention the merchants in Hong Kong City, Treasure Island, Singapore, Yuben and other places.

The price of raw materials on the other side of the strait is so low, it is normal to be noticed by someone who cares, and there is no need to make a fuss.

Seeing that an industry is making money, it is normal for a swarm of bees to rush into it to muddy the water, and foreign trade is not a high-tech industry with a technological monopoly, how can you make money comfortably lying down.

Defeat before fighting is not Chen Linzhi's character.

After combing through it, he found that his side already had a bit of an advantage.

Finding a group of suppliers with a positive attitude, there are channels to complete the operation of goods through the port city, and the company will be able to add more than one million US dollars on hand, and the company's employees have summed up their sales experience and slowly got on the right track.

There is no comparison between self-proclaimed and confident veteran traders, but they can't monopolize the market after all, and there will always be some room for survival. Even if the worst happens, it's just a reduction in profits and a decrease in orders.

Others may be afraid, but Chen Linzhi is not afraid.

started from scratch at the beginning of the year, not to mention that he was still tossed by him at the bottom of the family, not to mention that he had accumulated some capital, and took a step back, even if the foreign trade business was completely cold, he could find another way out.

Don't blame him for worrying about the sky.

In fact, no matter which industry pours in a large number of peers, it often does not end up well.

How did Chen Linzhi know Dempsey, and then hook up with Walmart's purchasing department, and Roger who accidentally matched him knows better than anyone.

Usually goes to Bentonville Town, Chen Linzhi is alone, as long as Roger doesn't say it, this market is quite safe for the time being.

However, the risk is that once someone tries to contact Wal-Mart and quotes a figure far lower than Chen Linzhi's quotation, then most of the incense he saved at Wal-Mart will disappear, and even with the orders reached in the past, there is a high probability that the Wal-Mart risk control department will turn it out and check it carefully.

This is a predictable bad outcome.

Therefore, Chen Linzhi was not ready to be beaten passively, but took the initiative to contact Dempsey as soon as possible.

Tell the other party that he has recently found a way to reduce the cost, and next time he takes short sleeves, cotton socks, and underwear, the price will be cheaper than before.

As a direct result, Mr. Dempsey was confused, and he couldn't figure out why some people thought they were making too much money and took the initiative to pull out their hole cards.

After asking and learning that the wind direction had changed, and a large number of people began to go to China to wholesale goods, Dempsey suddenly realized that he asked him for a new quotation......

At the beginning of this year, relying on the small competition and low prices, Chen Linzhi seized the opportunity to sell the goods produced on the other side of the strait to the United States and sell them at high prices.

This financial road is about to be blocked by peers.

He decisively changed his strategy, intending to increase his competitiveness by selling profits in exchange for more markets.

100,000 US dollars to earn 100 percent, and 1 million US dollars to earn 10% profits, a businessman can figure it out, Chen Linzhi immediately ordered to revise the product quotation, so that the salesmen can recontact all potential buyers.

When the news reached the ears of the employees, David Lynch and Xu Wei, who were in charge of administrative logistics and procurement operations, organized a delegation to Chen Linzhi's office.

These two newly recruited executives have a wealth of management experience.

David Lynch, who served as the director of administration, wondered:

"Chen, I wonder why you decided to change the price of the product without informing us, do you want to overturn the order that has already been signed and draw up a new contract at a low price?

Your profits are none of my business, and I don't have to interfere, but employees have already asked me if my commission will still be distributed to them according to the previous quote, and if it is not handled well, it may lead to a large-scale turnover event. ”

Lynch is white, and he speaks very directly, so he almost points to his nose and asks Chen Linzhi if he is crazy.

To be able to say this has already been counted as a face, and in his opinion, the decision to change the price is simply unreasonable.

Chen Linzhi pinched his eyebrows and replied to him:

"Only Chinese Americans understand Chinese Americans, and since someone has asked about the supply channel between us and Wal-Mart, and the news has reached me, it is enough to show that the competitors have probably obtained other information, such as our company's current list of buyers.

If I were my competitor, I would have contacted those buyers as soon as possible and told them how dark our San Francisco United Trading Company is and how cost-effective it is to cooperate with us, are you right, Xu Wei?"

Xu Wei, the director of the purchasing department, has just taken office.

He has a U.S. green card and a Hong Kong passport, and Chen Linzhi feels that such a high-achieving student is suitable to come forward to deal with mainland businessmen.

When Xu Wei is familiar with the business process in the company, Chen Linzhi will send him to the Gangcheng branch to let Yin Yu learn from him, and supervise and restrict by the way, so as not to make mistakes in the procurement process.

Looking at the existing business processes of the entire company, the source of procurement is the most prone to chaos.

The sales process is also chaotic, but as long as the salesmen have the ability to sell the goods, Chen Linzhi is willing to turn a blind eye, hoping to sell as much as possible, anyway, he will not lose as the boss.

The source procurement link is different, and it is time to take precautions and focus on it.

Seeing Chen Linzhi ask about himself, Xu Wei pushed his glasses and told with certainty: "Since we are targeted by competitors and want to pry our biggest customer away, most of the order details of other purchasers will not be spared, and they may have been leaked." The company is all new employees, and it is difficult to know how loyal they are, and there is no confidentiality before, so the departments are all together, and whoever goes to the accountant's desk can find the customer's purchasing information. ”

David Lynch immediately understood.

Chen Linzhi also took this into consideration, so he decisively decided to modify the quotation, together with the quotation of the existing order, so as not to produce the goods, pull them onto the ship and pack them, and in the end, they were empty and did not catch anything.

Make less money, at least you can keep part of the profits, so as not to make a temporary regret from the purchaser.

The leaked thing is just speculation, but this kind of thing is not afraid of 10,000, just in case, Chen Linzhi's heart is also dripping blood, and the duck that is about to be cooked was released by him himself.

David Lynch asked, "Is there a commercial spy in the company? In the future, customer information should be kept strictly safe, and I will design a process to let as few people as possible access to sensitive information." ”

This company is like a new ship setting sail, and it is inevitable that there will be omissions and need to be patched.

Chen Linzhi only blamed himself for being careless, since he started his business, it has been smooth sailing, and he didn't expect that this kind of small scale would already be targeted by potential competitors.

He thinks that earning one or two million US dollars in a few months is a "small money", and his vision is terrifying, and he will not think so when he looks at it from the perspective of others, which is enough to attract a group of people to follow suit and enter this new market.

"It's unclear if there are commercial spies, but I think there are people who would be willing to give information for $500. It is very important to do a good job of customer confidentiality, but as long as we strive to keep the price to the lowest at one time, what if others know who the customer is, will they still steal business with us at a loss?"

Chen Linzhi suddenly remembered that he had seen on the news that a certain businessman who was in the plastic straw business successfully made a fortune and became rich with his negligible profits, and it seemed that he had to pinch his nose and learn from the other party next.

It's right to be aggrieved, but there is no good solution, unless you create your own brand and increase the added value of your products, or you will always face fierce competition by relying on restocking left and right.

I thought there would be competition, but I didn't expect that someone would react so quickly and set their sights on the other side of the ocean.

Xu Wei wanted to say that Chen Linzhi's approach was a bit extreme.

It is agreed in advance to give the salesmen a high commission, the profit is less, the company cannot operate, even if it may face difficulties, at least for the time being, it has not happened, and the order at hand can be completed first.

In the end, he still didn't say it, after all, he had just known each other, and many words were inconvenient to say directly.

In terms of employee commissions, it is indeed a big problem.

Chen Linzhi thought about it from another position, and asked David and Xu Wei to leave it alone and leave it to themselves.

If you want to ask Chen Linzhi how chic he was in the past few months, just look at the profit margin.

The gross profit of the order was as high as about 50 percent on average, and the profit margin of that order was as high as more than 100 percent.

The batch of short-sleeved underwear that just arrived at the port is equivalent to no cost, and they made money when they were picked up for nothing.

The regret is that not all suppliers have the courage to take risks like the factory manager.

This guy is in dire need of money and needs the principal to turn a state-owned enterprise into a private enterprise, and he is extremely bold.

......

Throughout the afternoon, Chen Linzhi was busy revising the prices of commodities in person, comparing the procurement costs sent by Yin Yu and Gao Boxue, plus transportation tariffs and other expenses, according to the degree of difficulty of procurement, on the basis of the procurement costs, generally increased by 10 to 15 percent.

It can't be any lower.

Running a company also costs money, and he can't always work in vain as a boss.

As soon as he sensed the crisis, Chen Linzhi quickly took precautions and changed his business model from huge profits to small profits but quick turnover.

The salesman under him learned that the commission would be cut, to one percent of the total, and exploded on the spot.

Some employees were looking for orders in the field with great interest, and when they heard a call from a colleague to talk about changing the commission, they immediately rushed back......