Regarding the matter of taking the speakers of his own factory to the Canton Fair, Duan Yun has ideas.

In this era, if private companies want to expand their markets, they can only participate in large-scale exhibitions like the Canton Fair.

But in the 80s, the Canton Fair exhibition exhibited the high-quality products of large state-owned enterprises, and private enterprises did not have booths, so township enterprises wanted to promote products in the Canton Fair, so they could only put a booth at the door to sell, and said to foreign businessmen that their goods were as good as the state-owned enterprises in the field, but our prices were very cheap, and there were also some people who walked in from the sewer pipes and went to the Canton Fair to negotiate with foreign businessmen in person.

Duan Yunda's collective production of Longteng automobile gearbox can be arranged by the ministry to occupy a booth of the Ministry of Light Industry, and in terms of speakers, Duan Yun is ready to let Cao Dong set up a stall outside the door to see if it can attract some domestic and foreign businessmen.

It can be said that the Canton Fair in mid-October this year is of great significance to Duan Yun, and he must seize this opportunity.

In addition, Duan Yun wants to apply for a patent for his subwoofer products in his electronics factory, at present, Zhao Changfeng has not been back to the south for a long time, and it is estimated that there will be news soon, and once he applies for an international patent for subwoofers, then Duan Yun no longer has to worry about the appearance of imitations abroad, and before the patent application is approved, he will try to protect the design technology of her subwoofer products as much as possible in the face of foreign investors and domestic enterprises.

For the secrecy of subwoofer sound technology,Duan Yun intends to use integrated circuits in all the speakers exhibited this time,Although the cost is a bit high,But after all, this is only a transitional product made for the sake of early technical secrecy,Once the patent is down,It can produce a large number of relatively cheap ordinary circuit speaker products。

Duan Yun has considered a lot of details, in order to make his fist subwoofer products not be copied and infringed on a large number of times before they gain huge market benefits.

"Let's all listen to Brother Duan's arrangement!"

After Duan Yun finished speaking, the others chimed in.

As for how to create and manage a private enterprise, others didn't have any experience, and they had even heard very little about it before, so they could only follow Duan Yun's arrangement.

That night, Duan Yun arranged a lot of preparations for the establishment of the electronics factory for everyone at the wine table, and others also put forward a lot of their suggestions to Duan Yun, the atmosphere of the dinner was always warm and cheerful, even Qin Hai, who had always been invincible to alcohol, drank a lot of wine this night, and finally Duan Yun asked his apprentice to drive him home.

This night's banquet was of great significance to Duan Yun, at the wine table, Duan Yun established the team of the management team after the establishment of the electronics factory, and also formulated the preliminary development goals of the electronics factory.

The most important thing for Duan Yun at this stage is the Autumn Canton Fair in October.

On the one hand, he must try his best to complete the task of earning foreign exchange assigned to him by the ministry, and strive to export the Longteng gearbox from the large collective to foreign countries.

On the other hand, Duan Yun also has to win orders for his speaker products, and the task is still quite heavy.

Although Duan Yun is proficient in foreign languages and has an advantage when communicating with foreign businessmen, and his subwoofer speakers are new products at home and abroad, and have the advantage of being a first-mover, but even so, there is no guarantee that Duan Yun will get 100% of the order.

In addition to promoting products at the Canton Fair, Duan Yun also plans to advertise in China in order to sell his products.

Speaking of audio product advertising, for people in this era, it may be the most familiar with the advertising of Yanwu audio.

The familiar advertising song "Yan Dance Yan Dance, a Song Comes to a Love ......" spread all over the streets and alleys at that time, becoming the collective memory of a generation and a popular symbol of an era.

At that time, with the opening up of the country, the cassette recorders produced by Japanese brands such as Sanyo entered the field of vision of the Chinese people as a luxury product.

The technicians of Yanwu Factory took the lead in developing similar products in Jiangsu Province through reverse engineering.

Due to the relatively low price, the once luxury goods have become household appliances owned by ordinary people, and the Yanwu tape recorder has been able to quickly occupy the market by virtue of its price advantage.

At that time, the young people, whoever carried a Yanwu brand four-speaker radio on the street was the most fashionable.

Yanwu Tape Recorder Factory relied on cheap to occupy the market at the earliest, but what really made Yanwu Factory a symbol of the times was because Yanwu TV commercials were logged into CCTV.

In 1984, Yan Wu's TV commercial landed on CCTV, and Miao Haizhong, a young man from Liaoning who was less than 20 years old at the time, sang a song and a song, and a piece of love became one of the most famous advertising words in the history of Chinese advertising.

After this advertisement was broadcast on CCTV, Yanwu Factory ushered in his most glorious years, market share and sales figures have been soaring, the task began to expand rapidly, and the new Yanwu complex has become a landmark in Yancheng City at that time, and in 1987, the staff size of Yanwu Factory has been nearly 5,000 people, and the salary and benefits of Yanwu Factory employees, as long as they become the envy of all Yancheng people.

The story of Yan Wu's rise gave Duan Yun a lot of inspiration.

Speaking of the beginning of the reform and opening up, domestic enterprises do not seem to be keen on advertising, as for the reason is very simple, because most of the domestic manufacturers at that time are state-owned enterprises, all products and raw materials are purchased and sold, there is no need to spend money to advertise, even if there is advertising, it is only a strategy for the factory to promote its own image.

It is precisely because of this that there were not many urban billboards in the mainland back then, and in later generations, calculated by the second, tens of millions, hundreds of millions, or even hundreds of millions of CCTV prime stage advertising costs were surprisingly cheap in this era.

Take the Yanwu tape recorder advertisement as an example, in 1984, the Yanwu advertisement occupied the golden advertising space of CCTV, but the advertising cost was less than 400,000, and in 1987, the golden advertising space of CCTV was only 3 million, which was unimaginably cheap in the eyes of later generations.

In this era, the largest proportion of CCTV advertising is still the advertising of Japanese companies.

"Steal, steal, New Zealand winter. Hitachi and Toshiba were the two most famous Japanese brands that began to enter thousands of households in the early 80s, and the woman with a sweet smile who shot a TV commercial at that time was the goddess Sakai Noriko in the hearts of countless people in that era, "Whenever I see the oasis in the sky, I will think of the Oriental Qiluowa" refrigerators were considered luxury goods in that era, and this advertisement also set off a wave of frenzy of buying refrigerators in China.

Duan Yun deeply experienced the wave of domestic sales frenzy caused by CCTV advertising when he was a child, so in his opinion, if he wants to make his company bigger and stronger, the investment in advertising must be indispensable, and the cost of CCTV advertising is not high now, and Yanwu advertising has not yet landed on CCTV, so for Duan Yun, this is the best time for him to advertise on CCTV.