Chapter 591: Celebrity Endorsement

Yan Wu's advertising songs at that time were very suitable for the pop music of that era, with a bit of rock in the popular, and a bit of fashion in the pop, giving people a very cordial and fashionable feeling at first glance, and this is the success of the Yan Dance advertisement.

In the early 80s, with the reform and opening up of China, foreign pop culture has begun to affect many young people, bell bottoms, sunglasses are imitations of foreign movies, and the most popular dance music of that era, such as the disco wolf, etc., are also full of fast-paced, heavy metal rock elements, which is the favorite music of fashionable young people in this era.

Duan Yun wants to advertise on CCTV, and he also wants his audio advertising to surpass Yan Dance and become a classic of the times, which is obviously very difficult.

Now that the Yan Dance advertisement is not broadcast on CCTV, Duan Yun does not plan to plagiarize the copywriting of the Yan Dance advertisement, he has other plans.

In the 80s, the most famous and influential person in the Chinese rock and pop music scene was undoubtedly Cui Jian.

Regarding Cui Jian's fans when he was young, he had all the song tapes that appeared, and Cui Jian in that era gave Duan Yun only two words, which was "shock".

"Nothing", "Rock on the New Long March Road", "Flower Girl", "Fake Monk" and other Cui Jian songs, Duan Yun can hum them completely, and there was a time when Duan Yun even wanted to learn musical instruments and set up his own rock band, it can be said that Cui Jian is a memory that affected Duan Yun's youth.

However, in 1983, Cui Jian was still unknown at this time, and there were no reports about him in newspapers, television or other media.

In fact, when Cui Jian really became famous, he sang "Nothing" at the concert of 100 singers held at the Beijing Workers' Stadium on May 9, 1986, and it was this song that announced the birth of Chinese rock music.

In Duan Yun's previous life, he had read a report on Cui Jian's life, and knew that the current Duan Yun was only a trumpet player in the Beijing Symphony Orchestra and had not yet established his own band, and in 1983, that is, this year, Cui Jian wrote his first song "I Love My Guitar".

Reborn in this era, Duan Yun has always wanted to meet his idol when he was young, and he has other ideas.

Nowadays, there are no domestic endorsement stars who endorse products, most of the film and television stars are actors in the system, acting, and filming TV series are just occupations, far from having such a strong commercial taste as in later generations.

Duan Yun's idea is that after the establishment of his Tianyin Electronics Factory, let Cui Jian endorse his speaker products and sign a long-term endorsement contract with him, and all his future CCTV product advertisements will be filmed by Cui Jian.

In Duan Yun's opinion, Cui Jian's several famous songs, each of which is very classic, and the effect of taking out any song edited into an advertisement will definitely be more popular and sensational than the Yan Dance advertisement.

At this time, Cui Jian is not famous, just an ordinary trumpeter, in Duan Yun's opinion, as long as the price is higher, I believe Cui Jian himself will not refuse.

But Duan Yun will not go to Beijing for the time being, and is about to enter October, he will participate in the commendation meeting of model workers here in the main factory, and he will also participate in the Canton Fair in mid-October, during which he has a lot of work to do, and he has no time to go to Beijing to find Cui Jian for the time being.

The industrial and commercial business license can be obtained in a few days, and before that, Duan Yun needs to solve the problem of the factory first.

On the morning of the second day, Duan Yun went to work as usual and came to the factory.

After changing into work clothes and walking around the workshop, Duan Yun came to the small factory next to the new factory.

When the municipal bureau built a factory for the labor service company, it originally just wanted to build a new large factory on the basis of the old foundation, as the second workshop in the factory, but later, at the request of Duan Yun, a small factory building with a small area was built next to the new plant, and the water and electricity lines in the factory were complete, and the equipment could be directly produced after moving in.

But in fact, the new second workshop area is very large, which is enough to meet the production of Duan Yun's products, and the equipment approved by the city bureau to Duan Yun is not much.

And this factory building in the west is the foreshadowing that Duan Yun planted at the beginning.

From the very beginning, Duan Yun wanted to use the small factory as a factory for his private electronics factory to lease in the future, and with the industrial and commercial business license about to arrive, the foreshadowing left by Duan Yun at the beginning finally came into use.

The factory is the asset of the big collective, although Duan Yun has a lot of power as a manager, but the matter of leasing the factory must be discussed and approved by the workers' congress before it can be implemented, otherwise once people report it, it will bring some very big trouble to Duan Yun.

Duan Yun wants to pass the matter of factory leasing at the workers' congress, he must be helped by the secretary Jiang Jianhua, and now Jiang Jianhua and Duan Yun are wearing a pair of pants, and the two of them have also cooperated quite tacitly before, plus the efficiency of the enterprise is good, and the welfare of workers is high, so now, including within the agency, no one dares to question Duan Yun's ability to work with him.

It is a sensitive matter to lease the idle factory to his own private enterprise, and it is not excluded that there will be objections from the following employees or talk about this matter, so Duan Yun's plan is to give some sweetness to the employees of the labor service company, including the funds for leasing the factory to add some benefits to the employees, and the other is that Duan Yun is ready to announce the plan to build a new house for the factory, with these big benefits to tie the hearts of the people, and at the same time to suppress the opposition of some employees to the leasing of the factory.

After some consideration, Duan Yun immediately came to the office of the secretary Jiang Jianhua and discussed with him about renting a factory.

Jiang Jianhua also just learned that Duan Yun was going to open an electronics factory, he was simply stunned, he never thought that Duan Yun would dare to set up a factory independently as a national cadre.

In the final analysis, in the past two years, people have been relatively conservative in their thinking, especially in the north, there are some prejudices and views on private enterprises, and Jiang Jianhua is no exception.

But later, after learning that Duan Yun's factory was founded with the consent of the director of the Municipal Bureau Rui and the deputy mayor, Jiang Jianhua simply agreed to Duan Yun's leasing of the labor service company's factory building.

After the two discussed for a while, Jiang Jianhua organized a workers' congress in the afternoon.

During the meeting, Jiang Jianhua proposed to lease out the idle small factory building in the factory, and the monthly lease fee of the factory building was 800 yuan, and the factory did not leave any money, and all of it would be used to distribute benefits to the employees, with an average of more than two yuan per person, in the name of preventing heat and heating expenses, and distributing it together with wages every month.

More than two yuan still has some spending power in this year, so Jiang Jianhua's proposal quickly received a positive response from the representatives of the workers' congress, and no one will naturally refuse the money that comes for nothing.

In the end, Duan Yun got a three-year lease contract for the small factory through this workers' congress, with a lease fee of 800 yuan per month and water and electricity bills at his own expense.

Among them, Duan Yun is very cheap, 800 yuan a month of factory lease fee is very cheap in his opinion, in addition, the water and electricity and labor service companies of the small factory share a general meter, in order to avoid disputes, Duan Yun will add an additional set of water and electricity meters in the small factory in the future, but in any case, Duan Yun can enjoy the cheap state-owned enterprise industrial water and electricity price, which undoubtedly saves a large part of the production cost.