As early as May, the brewery of Qingyuan Beer Company in Bangkok, Thailand, which is the first brewery of Qingyuan Beer and even Chinese local beer companies to be put into operation overseas, this move is called a "milestone" event by industry insiders!

- Not to mention now, even after 10 years, China's local beer has played a dog brain in the domestic market, and still has no presence overseas;

Therefore, Qingyuan Beer first ascended the throne of the domestic beer industry, and officially played an international movement, how could it not attract the attention of many parties?

He Changchuan, general manager of Qingyuan Beer, said in an interview: Qingyuan Beer takes the vision of becoming an international large company with a global influence brand, and all the company's strategic layout, including the choice to enter the Southeast Asian market, is a strategic choice supported by this vision, and it is also an exploration and attempt of the company's overseas development model......

Well, both Huayan Snow Beer and Tsingtao Beer have said similar things more than once, but only Qingyuan Beer has really taken the step of "going out", representing the first time that China's beer industry has built factories abroad.

This makes the domestic counterparts feel a little complicated - the profit margin of domestic beer is very low, less than 200 yuan a ton, but the transportation cost of selling abroad is relatively high, and the profit is likely to be lower than the freight. If you open up foreign markets, the best choice is to set up a factory locally, but before the sales volume is opened, no one will easily set up a factory with a large capital. Therefore, domestic enterprises are still waiting to see the international market, and will not easily "kill out".

Therefore, for Qingyuan Beer's overseas journey, people in the industry are all looking forward to it.

Succeeded, the Chinese beer industry has a bright face - although in this way, Qingyuan beer is like a strong dragon into the sea. From the point of view, domestic counterparts are basically not happy to see Qingyuan Beer successfully start its overseas journey.

Who wants to be fused for nothing by their peers?

But with such a big deal as Qingyuan Beer, how can there be no pressure in my heart?

In May, Qingyuan Brewery's brewery in Bangkok, Thailand, was completed and put into operation, in June, a brewery invested in Vietnam was inaugurated, and at the end of June, a brewery in the Philippines was also announced.

The reason why Qingyuan beer has the confidence to fully blossom in Southeast Asia is because of the "Ice Source" series of beers!

But despite the confidence in the "Ice Source" series of beers, no one expected that its performance could be described as more popular than expected!

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Beer, this ancient alcoholic beverage, has become a necessity in the heat of Southeast Asia.

With the exception of countries such as Malaya and Indonesia, which reject alcohol culture, in other Southeast Asian countries, locals and tourists can be seen raising their glasses at street food stalls all the time, and each country has its own popular beer brand.

No matter what the status of Qingyuan Beer is in China, in Southeast Asia, it is a nobody, and on the road of internationalization for the first time, it is inevitable to face the dilemma of "resources are locked and channels are controlled", how can Qingyuan Beer break the situation?

He Changchuan personally laid out and adopted the most primitive marketing method - he signed agreements with large distributors in each target market country, first providing free "Bingyuan" series of beers, and then looking at the sales effect. If the sales effect is not good, you don't have to give a penny; assuming the effect is okay, the first batch of Qingyuan beer distributors can also get a 10% purchase discount.

It's a last-to-back battle!

However, the "Ice Source" series of beers was an instant hit!

The "Ice Source" beer with its own "ice-cold" effect and affordable price is simply a perfect match for Southeast Asia!

In the hot climate, a glass of "ice source" beer will instantly make people feel that the heat is completely gone.

If there are still cold conditions, double cooling can make you realize what it means to "sweat cold", damn it, it's so cool that it explodes!

Moreover, before the overseas layout, Qingyuan Beer conducted a careful analysis of the Southeast Asian beer market, and output differentiated products according to the habits and tastes between different sales countries and regions.

For example, in Vietnam, in addition to "ice", the foam of "Bingyuan" beer is denser and not easy to disperse, and the beer aroma is slightly stronger, but in the Philippines, the alcohol concentration of "Bingyuan" beer is appropriately increased, and the taste is slightly heavier, while in Thailand, in addition to the same heavy taste, there is a slightly sweet taste, which goes well with Thai food that is sour and spicy......

This is so popular in Southeast Asian countries!

People who taste "Bingyuan" beer for the first time at the food stall are all "eating and taking", and even the shyest drinkers in their pockets have to find a way to keep a case of "Bingyuan" beer at home.

The "Ice Source" beer is selling like crazy!

Dealers are flocking to it!

"I want to order 2,000 beers, how much cheaper can I be?"

"I want a fart discount! I just need to get the goods as soon as possible, and I order 5,000 pieces ......."

"I have to pay the deposit now, how do I pay it?"

“......”

Qingyuan Beer's production capacity in various countries was booked out in an instant, and many distributors who were "late" because of the long distance and blocked telephones were dumbfounded in the face of the fully booked beer production capacity, and then expressed "strong protest" to Qingyuan Beer!

The business leaders of Qingyuan Beer in various countries have called the domestic headquarters and have only one suggestion: "Let's expand production!"

This hot sale phenomenon has also attracted the attention of the local media.

Thailand's "Morning Post" exclaimed: "In the local market, the sales of elephant beer, which has always been the number one seller, have declined, while the sales of Chinese beer have increased significantly......"

The Philippine Star reported: "In this summer, when the weather is particularly hot, a Chinese beer with a magical taste has become a favorite ...... consumers."

Vietnam Youth Daily: "Due to the limited production capacity of Chinese breweries in operation, a number of customers at a food stall recently fought for the last Chinese beer......

......

The great success of Qingyuan Beer in Southeast Asia has made the most optimistic people in Qingyuan Beer unimaginable, and the general manager He Changchuan is extremely excited!

Once upon a time, where did he dare to imagine buying Chinese beer overseas?

But now...... "We have strategically seized the commanding heights of ASEAN, an emerging market!" He Changchuan reported the results to Wang Yuye, general manager of the group.

Wang Yuye looked at Qingyuan Beer's overseas financial report and showed a satisfied expression.

The beer business makes money from the pattern.

Globally, beer companies have higher profits in strong markets and average profitability in non-strong markets.

Qingyuan Beer's current market share in Southeast Asia is not strong, but it is definitely so strong that its competitors are afraid of its best-selling popularity.

The more sell-outs, the more willing distributors are to increase their purchasing efforts, and the faster the cash turnover, which is crucial for FMCG companies.

According to the internal statistics of Qingyuan Beer, although the profit margin is only 5% in the entire Southeast Asian region, it can bring profits of up to 6 million yuan to the company almost every day.

Of course, now is the peak season for beer consumption, with the current situation of "ice source" beer in short supply, it is natural that the wine is "rolling out" and the money is "rolling in"; but in winter, the "ice source" beer is going to lie dormant - the good news is that Southeast Asia is located in the tropics, the temperature is high all year round, and to some extent, there is no off-season in the strict sense.

"What's next, what's the plan for Qingyuan Beer?" asked Wang Yuye, who closed the last quarter's financial report.

He Changchuan smiled slightly, and said seriously: "Well, the next step should be to continue to cultivate and develop overseas markets while expanding production......"

Wang Yuye nodded lightly: "Don't be careless, the smooth start of Southeast Asia is just the first step to go abroad, and the real international game has just begun!"

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