There is no problem in meeting the standards of the U.S. Special Grade!" For the hybrid beef cattle breeds of Simmental cattle and Lucy cattle that are currently bred on a large scale by Jiagu Agriculture and Animal Husbandry, American animal husbandry experts Davis and Jeffrey agree that the beef produced by them meets the "special grade" standards of the United States.

In the U.S. beef grade, there is an "excellent grade" above the "premium grade", which is the highest grade of beef, and even in the United States, the quantity is very limited, no more than 3% of U.S. beef production at most.

Being able to reach the "Premium Grade" is already an excellent performance. The key is that the feed conversion and growth rate of this beef cattle breed is quite outstanding, which means that the economic benefits of raising cattle will be greatly improved.

Isn't the core of agricultural products price, cost, and market? The lower the cost, the more agricultural products tend to outperform the market.

Speaking of which, working in China during this period has made both Davis and Jeffrey extremely interested in the Jiagu Group.

Jiagu agriculture and animal husbandry, who have the most contact, were the first to surprise them.

- Take a look at its initiatives in the beef cattle industry:

Technical research has been carried out on breed improvement, efficient reproduction, efficient utilization of feed, and feeding management in a planned manner;

Establish a forage feed supply system to reduce the hard cost of raising cattle;

Accelerate the establishment of technical standards and product quality standards for the beef cattle industry......

Counting them down, all of them are the foundation of the industry.

They have the impression that, in general, only industry associations or industry leaders take on such responsibilities...... Uh, well, in China, Jiagu Agriculture and Animal Husbandry is probably the industry leader.

I have to say that this kind of courage makes the two both fascinated and a little afraid - the beef cattle industry in Europe and the United States is mostly divided into clear divisions, and this kind of almost "monopoly" business model was difficult for them to imagine before.

After extending their gaze to the entire Jiagu system, the two found that God, this is simply a treasure!

Professor Jeffrey will never forget the amazement of his first taste of pure milk from Jagoku.

"How can it be so delicious, it tastes the same as fresh milk, and the aftertaste is still very mellow......" Professor Jeffrey has a particularly delicate taste buds, and the smooth taste and fragrant Jiagu pure milk simply amazed him after drinking!

Davis is equally impressed: "A drink in the morning will energize you for the whole day." This quality of milk, comparable to the best quality organic milk in the United States, can actually benefit the public in China! Chinese are so happy!"

And that's not all!

Davis, a beer lover, tastes local beers in every country he goes to and after work, some of which he likes very much, and some of which are not to his taste, but he enjoys them.

In this case, Qingyuan Beer, which is known as the Jiagu system, is the largest brewer in China, how could it miss this opportunity?

What is the difficulty of this? The logistics department immediately sent him the "Ice Source" series of beers that Qingyuan Beer has newly launched this summer.

Instead of chilling, Davis just opened a can of beer and took a sip!

"Hiss......"

At that moment, his whole body was infused with a refreshing sensation, Davis trembled, and his hair seemed to be straight!

At that moment, he was stunned. After a long time, I came back to my senses and felt the temperature of the beer can in my hand again - I swear in the name of God that this is definitely not cold!

In other words, this beer, it has its own "chilled" effect?!!

Davis's eyes instantly turned red: "Even buy karma, the Chinese are really too happy!"

......

Chinese are happy or not, but this summer, Chinese beer lovers are definitely bubbling with happiness.

Qingyuan Beer's blockbuster "Bingyuan" series of beers has exploded the beer consumption market.

As the name suggests, the wine really comes with its own "chilled" effect!

And if it is chilled again, the coolness is doubled.

On dog days, drink a glass of "double cold" beer, what a cool word!

"Actually, this trait is given by hops, which are known as the 'soul of beer'. Facing Davis, who was fanatically seeking advice, Qi Zheng explained with a smile.

"Hops?"

"Yes, we have cultivated a special hop that is used to brew the beer to give it a cool taste. To put it bluntly, it's actually very simple, probably the same principle as mint makes people taste cool. ”

Davis suddenly realized.

Peppermint is so cool because of the production of menthol, a substance that affects the body's sensory receptor system that monitors things like touch, temperature, and pain.

In short, it is to induce our bodies to feel cold, even though we are not cold.

For example, when the tongue is exposed to menthol, some "receptors" are triggered, and the brain will reasonably interpret it as "the tongue is cold".

Named "Ice Source" hops, they contain a substance similar to menthol, which naturally gives the beer its own "chilled" effect when incorporated into the beer.

"What a gift from God!" Davis said with heartfelt emotion.

Qi Zheng smiled.

Hell God's gift, this is the most successful hop variety mutagenesis of the "Nine Turns Nirvana Array", okay?

......

In any case, this summer, the "Ice Source" series of beers is the most beautiful cub on the market!

In the scorching summer, the "Ice Source" series of beers that come in strongly is simply an "artifact" to cool off.

It doesn't matter if you don't have a refrigerator, it is "cool" when you open the can, the taste is mellow and refreshing, the quality is guaranteed by using high-quality all-natural raw materials, and most importantly, the price is affordable enough for everyone to afford......

It can even be said that as soon as the "Bingyuan" series of beers came out, the "godhead" of Qingyuan beer was formed.

It is said that there is an interesting and thought-provoking case in which at a beer conference in the United States the organizers tore off the labels of 30 beers and showed the brewery owners to taste them one by one, only to find their own beer correctly – showing that people distinguish between beers in all kinds of ways, and in many cases they are simply due to brand emotion.

For a truly good beer, if you want to impress consumers, it is key to capture its taste buds.

Looking at the world's top beers, all of them have a strong character.

- Guinness is a dark beer made from malt and hop seeds, Belgium's most famous dewar has a complex and strong taste, and the rich hop and fruit aroma after the mouth is endless, and it is suitable for drinking at low temperatures, and the world's top brand Bitburger beer is full of unique aroma and unforgettable taste......

The "cold" taste of the "Ice Source" series of beers seems to be the most accessible, but it is actually the most unique.

This is the sword of Qingyuan Beer to become the king of beer in China!

Last year, Qingyuan beer sales reached 8.3 million kiloliters, the first in the industry, this year, according to the current sales trend, sales are expected to exceed 10 million kiloliters - in the first half of the year, the second ranked snow beer sales are only 60% of the former, "Ice Source" series of beers, this gap will be widened.

There is no doubt that the "Iron Throne" of Qingyuan Beer is stable.

Holding the "artifact" of Qingyuan Beer, its ambitions are no longer confined to China, and it is invincible in Southeast Asia, where the heat wave is rolling!

......