Chapter 32 Selling dramas is similar to selling vegetables

Now there is no braggart marketing, and at the general premiere scene, the most asked by reporters is 'what market judgment do you have for this movie', and then the director replied, 'I hope the audience likes it'...

When it comes to the box office, there will be a sentence of 'Of course, I hope the higher the box office, the better, we didn't set a goal for ourselves'...

It's really urgent, what will you say, after the movie is listed, it means that it is mature, whether it can be recognized by the market, it depends on the audience...

Anyway, resolutely don't talk about the box office!

Feng Xiao just talked about the box office, and it was a success to break 100 million at every turn.

Therefore, many directors look down on him - there is a documentary called "Life Online" - "Feng Xiaogang's One Day in 2000", which contains a clip of Feng Xiaogang participating in the director's meeting held by the Organization Department.

It was 2000...

It's 2006 and the situation hasn't improved much...

Most insiders believe that the director is an artist, and the film is art, not to mention the box office, if you get involved with money, it will make art deteriorate!

Therefore, Shen Mengxi's sentence of 'breaking 100 million at the box office' has become the talk of many people in the circle, and directly positioned him as a low force who only recognizes the market...

And...

Breaking 100 million?

How dare you say that?

Aren't you afraid of becoming a laughing stock?

......

The box office of "Stone" will not be known until the end of the first weekend.

The official report of the box office data at this stage is "China Film News", which is released every Tuesday and every Thursday.

Du Niang's box office statistics bar has not yet grown, and in two years, the box office statistics bar will become an important channel for major film companies to understand box office data in real time...

Although Shen Mengxi's mentality is very stable, he knows that "Stone" will definitely make money, but after all, this is the first shot, and there is no room for failure!

But he couldn't do anything either!

What should be done has been put in place, and 2 million was smashed to buy the box office...

simply pondered the casting of "People in Embarrassment"...

Xu Zheng sent him a message, saying that Li Xiaolu was very interested in the script and wanted to star for free.

Miss Li still has a sense of professionalism in her early years, and she can also distinguish between good dramas and bad dramas.

Later, she probably felt hopeless and her dedication was reduced, anyway, a "Heavenly Bath" was enough for her to eat for a lifetime!

However, the title of King Pingxi still made Shen Mengxi have some scruples...

After thinking about it, he replied: "She is willing to come, of course I have no opinion, but this drama is a man's play, and all the scenes are focused on you and Baoqiang, will she have an opinion?"

“... I sent her the script and she had no opinion and could play Mannie..."

"Okay, you look at it, by the way, can you invite Teacher Tao Hong to play?"

After a few seconds, Xu Zheng sent a text message: "No problem!"

"Okay, then now there will be a female liar and a young woman..."

"Have you negotiated with Liu Yifei?"

It's a good fart, I haven't even seen it on a horse!

"Already contacted, she's considering... I'm worried, our script is very good, she is a girl with acting ambitions, she should be able to act!"

This sentence is both a comfort to Xu Zheng and a self-comfort...

Female liars, sexy young women, what a good opportunity to change your image...

You can't be immortal for a lifetime!

Qianqian, my brother is giving you the opportunity to transform!

......

Back at the hotel, Shen Mengxi met Chen Liming, and the two simply handed over their work...

Those TV stations are all interested in "Double-sided Tape", but they are not willing to pay a high price...

They all want to wait for the other party to bid.

However, they are very satisfied with the hospitality of the crew, and also, the crew has done everything they should do...

Now we will wait for tomorrow's specific discussion.

Chen Liming figured it out, but in the final analysis, there are still not enough star cards.

If "Double-sided Tape" is replaced by Zhao Buffett, those TV stations don't need to consider it at all, and they will directly offer the highest price!

Shen Mengxi comforted him: "This drama is on the air, Haiqing is famous, and the subsequent "Wang Gui and Anna" will sell better." ”

Chen Liming asked him, "How is "Stone" over there?"

"The response from the audience has been very good, and the publicity work has been launched..."

"Then you should rest quickly!"

Shen Mengxi hesitated for a moment, and then said, "I have an idea, if Han Han and Xu Cainu shout at "Stone", it is best to write a simple film review, and the influence of "Stone" will be different!"

Chen Liming nodded: "The idea is very good, but I don't know them... Do you know each other?"

"I don't know either!"

Shen Mengxi said: "... In fact, if we are shameless, the talented girl Xu will definitely write a blog..."

Chen Liming became interested: "What's the shameless method?"

""Stone" and "Dream into Reality" are both small investments, let's find someone to compare these two movies, and secretly step on the talented girl Xu's "Dream into Reality"..."

You don't have to step on it, the theme choice of "Dream into Reality" is too petty bourgeoisie, and the whole article explores 'why people live'...

Nima, it's too pretending!

There are still a bunch of media praises: Director Xu's three movies and three styles are amazing!

Awesome hairy, a movie is 100 minutes, and the whole horse is chatting in a house, which can also reflect the director's skills?

However, Chen Liming immediately became anxious: "She is the muse of the Beijing circle, and she is good friends with many media..."

The implication is that we can't afford to offend...

Shen Mengxi retreated and begged for the second: "Then I'll look for Ying, he should know Xu Cainu..."

"Hmm... Hurry up and rest, I want you to go out tomorrow!"

“... Don't worry, selling dramas is almost the same as selling vegetables... Let's go see Mr. Huang and hear what he thinks!"

Selling dramas, Shen Mengxi has also experienced it, just like Wang Hailin said, 'TV stations buy dramas to watch those stars, as long as you get the stars, the platform will buy dramas!'

......

First of all, there are roughly two ways for TV stations to purchase TV dramas, one is to buy out the copyright, and the other is to buy the broadcast rights.

Buying out the copyright means that the TV station directly buys all the copyrights of the TV series, and the copyright of the TV series is the TV station's, and no other station can broadcast it unless the TV station with the copyright agrees.

This kind of film is rare, unless the TV station participates in the production, under normal circumstances, it is to buy the broadcast rights of the TV series.

Shen Mengxi and the others discussed with Mr. Huang for a while, but they didn't want to sell the exclusive broadcast rights.

To put it simply, the TV station buys the first round of broadcast rights at a high price, and when it is broadcast, other TV stations cannot broadcast it.

This is not conducive to expanding the influence of dramas, unless it is CCTV!

But CCTV's drama procurement task for next year has been completed...

They want to reach a simulcast agreement with several major first-line satellite TVs...

However, this one is also difficult.

You're not a star!

At ten o'clock in the morning of the next day, in the conference room of the hotel, Tao Kun first said:

"When we make dramas, the most important thing is to be close to reality, "Double-sided Tape" shows the real family contradictions, the differences brought about by regions and cultures, including the fact that two generations often have different consumption concepts and living habits, "Double-sided Tape" is to bring these contradictions together and make a drama with unique dramatic conflicts!"

"Teacher Pan Hong and Teacher Li Mingqi are both highly respected artists, and their joint choice of this drama has proved in disguise that our drama is indeed good..."

Wang Po sells melons, sells herself and boasts...

It has been like this since ancient times!