"House of Cards" will be launched next year, so everyone's perception of online dramas is still stuck in short dramas with low investment such as "Hip Hop Quartet" and "Sling Man".

The originator of mainland online dramas should be "Mao Liar" and "Those Things About College Students Living Together"...

But these are too short, an episode is only fifteen minutes!

And the cost is low, and the whole crew is poor with a capital letter!

By the way, Lao Hu and Chen Xiao also filmed an online drama - "Refresh 3+7", which was filmed purely for money, Nippon Paint Investment!

Well, an advertising drama, the production cost of 10 episodes is as high as 50 million!

But what, Dragon TV has broadcast...

Shen Mengxi...

In fact, it's all excuses, he just wants to control the channel himself, and he doesn't want to be controlled by the TV station!

With his connections and relationships, "Psychological Crime" can be broadcast on Shaanxi Satellite TV at ten o'clock.

Now the producers are completely controlled by the TV stations, they have bargaining power, and there is a fourth party that allows you to buy the ratings...

To be honest, if you have the money to buy ratings, it's really better to do marketing and buy hot searches...

Later, the online platform did just that, stuffing people, and after stuffing it, you have to change your script and character design, and when it's over, the whole network marketing their baby plugs the audience's mouth...

Just that "His Highness the Wolf", Nima...

Is it necessary to change the tricks on the hot search?

It's not that far...

As for the problem of piracy on other websites - after several rounds of piracy crackdowns, few websites dare to broadcast piracy...

It's true, there is a special law firm to undertake piracy lawsuits, in the past two years, many producers have made profits by relying on this thing, Mingxi just cracked down on piracy, sued some pirate websites, and achieved millions of profits...

One sue is accurate, hundreds of thousands of hundreds of thousands of compensation, the website really can't afford to lose!

Uh, first of all, "Psychological Crime" definitely can't be compared with "Criminal Minds", "Criminal Minds" has been on the air for thirteen seasons, and the first season is a divine drama!

But in China, at present, "Psychological Crime" belongs to the pathfinder of crime-themed film and television works, that is to say, there is no comparator of the same type as it - the identity of the protagonist is a criminal psychological portraitist?

The cases selected in the first season are very good, such as the strong female city case, the vampire case, the Fujishi murder case, and the imitation murder case, which are all more interesting and have many interesting reversals.

There are a lot of people who follow the drama!

Maybe there are a few good dramas on the market recently, right? "The Legend of Chu and Han", "Xue Pinggui and Wang Baochuan", "My Family is Happy" or something...

Officially launched on the 11th?The click-through rate of the first six episodes of the 24-hour data plus one piece is more than 30 million, and there are less than 400,000 new recharges...

But it's not bad? It's only been 24 hours, after all.

According to the habits of netizens chasing dramas, and the effect of publicity, within two weeks, this data will at least triple...

Increment...

At least profitable!

Of course, there is no need to be so honest in external publicity, and it is directly said that the number of new members in 24 hours has achieved profitability!

Anyway, the potatoes haven't been on the market yet, but it's hard to blow...

By the way, the self-made drama plan was revealed, and it is guaranteed that six to eight self-made dramas will be broadcast next year...

......

Platform plus self-made content? This is called monopoly!

Of course, you can also interpret it as an ecological closed loop.

Last month, public information showed that the number of users, active numbers, and viewing time of Tudou Video are infinitely close to Youku...

The market share is close to 35, and Youku's market share has fallen to 38 - Tencent and iQiyi at this stage have not yet become the mainstream of long video.

Therefore, those who are willing to burn money will have an advantage!

At this stage, video websites mainly burn money.

In terms of content, Tudou has an advantage over Youku - it has too much high-quality self-made content!

-->>

And there is no performance pressure - Youku, as a listed company, has been thinking about profitability...

How do you make a profit?

Stir up the copyright price, and it's not so easy to cool down...

Then desperately add advertising!

When Tudou increases the production of content, Youku also has an operation? The most disgusting and creative advertising model in history is to promote the culture of slow-paced life? Youku has launched more than three-digit ads!

Alive, some users were...

Moreover, Tudou Video has a clear positioning of drama + P main + self-made drama + self-made variety show, and at the same time, it will also pay to buy the copyright of some hit dramas and hit variety shows...

Say one thing, it's quite ironic, just before, many people thought that piracy hindered the development of domestic TV dramas, and that the producers did not make money, and then video websites launched copyright wars, and the price of video copyrights has risen dozens of times in just a few years!

It stands to reason that the copyright owner has made money...

However, the production cost has increased dozens of times, mainly because the star's salary has risen, but the quality of the play has declined...

Back then, the salary of Junhou Shenglao Li "Bright Sword" rose to 200,000 per episode, and he was criticized by the paper media, saying that he had no conscience!

What now?

is a famous actor who can be called and dares to offer tens of millions of dollars, which is faster than the price of goods, and it doesn't matter whether their acting skills are worthy of the money.

It's also strange that these video platforms don't jointly suppress celebrity salaries, but are busy raising fees...

The reason is to create more high-quality, innovative content and better service experience for users.

This is the same as Apple's advocacy of environmental protection!

Major video websites often publish some propaganda drafts to brainwash netizens to compare Netflix, Amazon, H in the United States, our fee prices are too low, and the cost of TV series, variety shows, etc. is too high, and now we can't make ends meet, and we will always lose money, so we have to raise the price!

At first glance, it sounds very reasonable, but if you think about it, isn't the logic at all because the cost is too high?

Can't you take the lead in suppressing the salary of celebrities? Can't you use more newcomers for self-made dramas?

No, there is no traffic for newcomers!

╮（﹀_﹀）╭

......

After the broadcast of "Psychological Crime", the marketing team quickly followed up, bought hot searches, and brought rhythm...

Then I found that it didn't seem to be necessary.

Many netizens stirred up on their own - Douban scored 82 points, beating a bunch of TV series broadcast at the same time, especially "The Legend of Chu and Han"...

"Bu Jingyun vs. Emperor Kangxi, it's really boring, I inadvertently clicked on "Psychological Crime", and I chased it in two days, I have to say, it is well-made, the logic is online, and the actors' acting skills are also very good!"

"The cost of 16 million and the lineup of new people are not worse than some 100 million yuan productions, so what is the reason?"

"The plot arrangement, actors' performances and production are very careful, and the acting skills of several leading actors are remarkable, and the color grading, special effects, and sets can also be seen to have worked hard. Flawless!"

Too much tap water!

There are many benefits to eating the first bite of crab, such as directly saving a lot of promotion and marketing costs.

The main reason is that many people really don't like the recent hit series!

"Forward to the Artillery Fire" and "The New Son-in-law Era", the former Longrich does not have the halo of the fourth master, and he filmed an anti-Japanese drama, which was naturally criticized by various kinds;

"The New Son-in-law Era" is because there are too many similar family dramas!

There is also a "Legend of Chu and Han", a typical typical high-minded historical drama, with modern and illogical lines, unrefined plots, and a historical drama.

Many netizens really don't watch TV series much anymore.

The appearance of "Psychological Crime" just fits this point and fills the vacancy.

It's understandable to be sought after...

Then, in a week, the number of new paying users reached 1.5 million, far exceeding expectations!

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