The biggest shackles of an industrial chain model like Jiagu are probably capital and management. Look at 'Mao's line, Chinese, and net

The funds of Jiagu development have always been foggy in the eyes of outsiders. How can no one pay attention to Jiagu's rapid development? But the business community only roughly knows that its biggest source of funds is overseas, and it seems that Jiagu has performed well in the financial market, and even more is unknown.

As for management......

Qi Zheng said frankly, "Jiagu has been committed to the transformation of the production end, from planting to sales, the whole industry chain is involved. To be honest, the wish is beautiful, but the practical operation is very difficult. ”

How difficult is this? So far, none of the domestic agricultural enterprises has achieved large-scale transformation of the upstream planting links.

There were two great mountains in front of them.

One is talent. "The willingness of agricultural science and technology talents to go to the countryside is very low, and it is too difficult to find talents with excellent skills who can integrate into the management of farmers. Qi Zheng said, "In order to attract talents to the countryside, Jiagu Agriculture has recruited dozens of people with a bachelor's degree or above and agricultural background to put them in the rice planting base of Jiangyou Province with a high salary this year. More than 100,000 acres of land will be divided into dozens of districts in units of 3 to 4,000 mu, and one person will manage one area. As a result, in less than a year, a fifth of them were run. ”

The other is standardized management. "Standardized planting, grading and packaging according to quality standards, these tasks are not something that can be done by someone with money, and the biggest difficulty is to manage domestic land and farmers, which is directly related to the stable operation of enterprises. ”

In the first three years, Jiagu was mainly engaged in grain production and animal husbandry, and it was largely because of these two points.

Whether it is grain cultivation or animal husbandry, it is an industry that farmers are relatively familiar with, and it is easy to standardize management through mechanization.

If you start by planting fruits, I'm afraid you will have to keep throwing money and trying and making mistakes.

Huo Bin has the most profound experience of this.

On his blueberry plantation, in order to make the farmer understand, he concretizes the operation process.

For example, the larger the blueberry, the higher the price, which requires manual removal of some blueberry flowers. The most suitable distance between the two fruits is 8 cm. In order to facilitate the operation of the farmer, the technician gives the concrete distance into a fist.

But even then, it didn't live up to expectations.

In the end, I found that everyone's hand is different, and after finishing it, there are all kinds of fruits, large and small. Huo Bin smiled bitterly.

Later, it was changed to an 8 cm long ruler per person, which was hung on the hand to operate, but the effect was still not ideal.

"It's just thinning flowers, and it's more complicated to mix fertilizers and trace elements. You want to plant scientifically, but in practice, you will find that science is nothing in the face of the local planting reality. He said.

Finally, the best management model is the "contract responsibility system".

"It's this land contracted to you, I don't care how you plant it, I will collect it according to my standards, I don't want to meet the standards, you can do it. Suddenly, I found that I had changed, and I managed it better than anyone else. Jialan Fruit Industry is now mainly adopting this model. ”

Therefore, even after more than ten years, the "Internet + agriculture" outbreak, practitioners quickly found that most of the distribution links that the Internet can transform are the closest to users, and it takes huge investment and a long time to wait for the production end and the circulation chain. This is not cost-effective for capital and Internet practitioners who like to make quick money.

Qi Zheng, who has been immersed in the agricultural field for many years, believes that the so-called transformation of agriculture by the Internet has facilitated consumer procurement to a certain extent, but has made little contribution to the problems in the middle and upper reaches of agriculture.

Compared with downstream sales, the problems in the middle and upper reaches of agriculture are more prominent, such as production fragmentation, food safety problems, too many wholesale trafficking links, lack of standardization, and lack of branding......

Qi Zheng said to Zhang Xuansong and Pan Hua: "Agriculture is the industry that needs to improve the efficiency and quality of the supply chain the most. The real solution to the problem of improving the efficiency of China's agricultural operation is to improve the production mode of large capital investment and better liberate the productive forces. ”

"In the future, the focus of Jiagu Group's work will still be on the supply chain and other infrastructure, and by further reaching the upstream of the supply chain, it will reach consumers with better products and more competitive prices. ”

Zhang Xuansong's spirit was shocked, and he knew that the main drama was coming.

After a few days of visiting, he did have a deeper understanding of Jiagu's strength, and he was not so reluctant to join the Jiagu system of Yonghui Supermarket, and now he wanted to hear Qi Zheng's positioning of Yonghui Supermarket.

Qi Zheng also lived up to expectations, and said frankly, "First of all, one person's energy is limited, and the energy of a group is also limited. What Jiagu has to do now is to follow his own path, instead of imitating and repeating the path taken by others, and then it will be difficult for my ideals to be realized. ”

Qi Zheng remembered the staple grain strategy of Jiagu Agriculture, the 10,000-head pasture and large-scale pig farm of Jiagu Agriculture and Animal Husbandry, the brand strategy of Jiagu Grain and Oil, and the dairy and beer industry of Jiagu Food...... These are in the sunrise period, to operate it needs to continue to invest energy, capital, in this era of cash is king, Qi Zheng also needs to find a way to get wool from Lao Mei to feed back the domestic industry, expand the industrial chain, really not so many hands to take care of more industries.

"Jiagu's goal is to build an agricultural development platform, an interdependent platform composed of many farmers, agricultural enterprises and end sellers. ”

"In the upstream of the industrial chain, we will build a demonstration base in planting technology, guide farmers to produce, and realize the standardized production of large-scale agricultural products of different quality, types and quantities. ”

"In the midstream, Jiagu will increase investment in the storage and transportation chain, break the sales radius and time restrictions in agricultural production areas, and realize the low-cost circulation of agricultural products. ”

"In the downstream, through the development of brand marketing plans, in the sales flow support. ”

Speaking of this, Qi Zheng looked at the three of them, "I know what you can do, the three of you are potential stocks, Mr. Zhang, your full-category fresh supermarket planning, Mr. Pan, your community fresh supermarket planning, Lao Huo, your dedication to blueberries, if it is replaced by Jiagu, it may not be able to do as well as you." ”

"But Jiagu can provide you with a platform to give full play, and you will enjoy the dividends of agricultural upgrading while you are deeply involved. At a higher level, farmers can know what to grow to make money under the plan, and consumers can also obtain better quality, safer and more abundant agricultural products, and at the same time, the price will be effectively compressed. ”

Qi Zheng finally said, "The social influence and social value of this platform are much higher than the achievements of our business itself and the valuation of the company by the outside world!"

"Just by your Qi Zong's attention, if I don't do a good job and don't say anything, I will take the initiative to resign!" Huo Bin was inexplicably excited, and said with a fist. Because of Qi Zheng's ideal, he got the opportunity to cooperate with Jiagu, why wasn't he touched?

Money is the guarantee of life, the basis for realizing dreams and career success. Most importantly, he gained great recognition and a larger platform as a result.

Pan Hua was also encouraged by Qi Zheng's grand plans.

Zhang Xuansong was moved by Qi Zheng's profound last sentence.

For many years, the No. 1 document of the Central Committee has been about rural issues, which is enough to illustrate the social value of solving rural problems themselves, which is difficult and requires investment, patience and time. Although there are countless stories of agricultural enterprises transforming their supply chains, Jiagu Group's solid investment in the fields is obviously the most trustworthy leader, and there should be no one.

He couldn't help but imagine how much social influence Jiagu's platform would have once it covered the whole country, and how much social resources would it leverage?

This big ship, now that he has a chance not to get on it, he asked himself, will he really regret it in the future?

The answer is self-explanatory.

Zhang Xuansong thought for a long time, finally raised his head, and said with a smile to Qi Zheng, "Mr. Qi, I think we should talk about cooperation." ”

......