"Fu Linmen has been tricked!" Wang Yuye sighed.

He was sure that even if the price of Arowana increased, the price increase would definitely be less than 10%, didn't he see that it was just releasing the wind, not directly increasing the price?

What's more, with Jiagu grain and oil in the back, the price adjustment of Arowana will definitely be more cautious.

Unexpectedly, Guoliang Group couldn't hold it back, Wang Yuye seemed to have seen the scene where Fulinmen was caught off guard.

However, the development of events was unexpected by all.

Arowana does only plan to adjust the price increase of some products, and the increase is tentatively set at about 6%. Now it's up to Jiagu Grain and Oil to deal with it.

But before he or Jiagu could react, the flames of war had already burned on them automatically.

However, it was an underwater predator in the edible oil industry, Xiwang Group, jumped out, launched its own corn oil products, and played a high-profile advertising slogan of "no matter how many it is, don't be genetically modified", and the spearhead was directed at Arowana blended oil, which caused an uproar.

It is important to know that the edible oil market is mainly divided into two categories: single edible oil and blended oil. The latter, at present, most of the market share is monopolized by three brands: Arowana, Jiagu Grain and Oil, and Fulinmen.

In the single edible oil market, Luhua, which is dominated by peanut oil, has maintained its position by virtue of innovation and the encroachment of major giants, while Xiwang Group, the largest corn oil processing manufacturer in China, has been unknown in the consumer goods market for many years because it has been providing raw materials to other brands for many years.

Nowadays, Xiwang Group is unwilling to make wedding dresses for others and wants to launch its own brand, which is understandable. But as soon as he made a move, he directly faced the domestic edible oil overlord Arowana, which really made people fall into the eyeballs.

Not only that, Xiwang Group is also like a "stunned green", exposing a lot of "industry secrets" to the media, most of which are aimed at Arowana.

"As we all know, blended oil is made by blending two or more refined oils in a certain proportion according to nutrition and flavor. This may seem like more varieties than a single oil, but it doesn't mean that blended oils are necessarily more nutritious than single oils. ”

"Blended oils, when properly blended, can meet the intake of three fatty acids, but it is extremely costly. Most of the blended oils on the market are blends of cheap oils, and the ratio in them is difficult to reach the ratio of saturated fatty acids, monounsaturated fatty acids and polyunsaturated fatty acids advertised by the company is 1:1:1......"

As the leading product of the Arowana series, Arowana edible blended oil has long occupied the minds of consumers with the "golden ratio of 1:1:1", claiming that it is "balanced and nutritionally healthier".

"In fact, nowadays there are only corporate standards for blended oils, and there are no national standards. The manufacturer only indicates the blending oil composition of the blended oil on the outer packaging of the product, but does not indicate the blending ratio of the ingredients. When naming, it is named after the most expensive oil, which makes the price of the product skyrocket and seek more benefits. In fact, the main ingredients of the product are still low-cost oils such as genetically modified soybean oil and genetically modified rapeseed oil. ”

"For example, in a certain brand of sunflower seed fragrance blended oil and peanut aroma blended oil, more than 90% of genetically modified soybean oil is generated, but the proportion of various oils is not indicated on the label, and consumers often ignore the word 'blended oil'......"

Well, it has sunflower seed fragrance edible blended oil and peanut aroma edible blended oil under its umbrella.

"Our Xiwang corn germ oil, which refuses to be genetically modified, is made by pressing 100% corn germ, which is rich in unsaturated fatty acids, vitamin E, phospholipids and other nutrients, and is very rich in nutritional value......

......

You say it's an advertisement, it releases a lot of dry goods full of "industry exposure"; you say it's not an advertisement, "corn oil is a kind of edible oil that is good for health" is very loud.

But in any case, the leader Arowana was stunned by the "competitors" that suddenly appeared.

In the face of the surging voice of "misleading and defrauding consumers", Yihai Kerry immediately launched crisis public relations.

In response to the alluded questions, Yihai Kerry responded one by one: "The golden ratio of 1:1:1 of our blended oil can withstand any test, and whether it is genetically modified raw materials or non-genetically modified raw materials, as long as it is a raw material approved by the state, it is actually safe......"

"For example, peanut aroma blended oil and sunflower fragrance blended oil are descriptions of product flavors, not that the higher the proportion of flavor oils, the better, but that the proportions are appropriate to meet consumers' needs for flavor, and the price is relatively close to the people......"

In all fairness, Yihai Kerry's response was timely and targeted.

However, instead of subsided, the controversy and skepticism further swept the entire blending oil industry.

The reason is simple: "GMO"!

Although there are actually logos on the products, the general public generally rarely investigates them. After this incident, most of the domestic blended oils use genetically modified soybean oil as the base has been understood by consumers, and doubts have arisen for a while.

For many years, both at home and abroad, the debate over GMO has not stopped. "Forward" and "reversed" have their own camps, rebuking and refuting each other.

China's approach is that in the current situation that it is not possible to make a precise conclusion on the safety of genetically modified food, relevant enterprises need to label genetically modified ingredients on product packaging to give consumers the right to choose.

But it is clear that in this wave of controversy, there are indeed many doubts about genetically modified foods.

At this time, the major edible oil companies that were dragged into the water didn't care about the Arowana jokes, and had to stand up and say: "With the current industrial oil extraction process, regardless of transgenic soybeans or non-genetically modified soybeans, the protein in the oil can no longer be eaten." Even if you think that genetically modified insect resistant protein is not good for people, that protein is no longer detectable in soybean oil. There is no difference between GM soybean oil and non-GMO soybean oil in terms of nutrient content......"

Of course, GMO safety is not safe, and many times it is not the authoritative professional who has the final say, but the aunt next door who "has the final say" and she feels that it is not safe, so she will not choose your product.

......

Wang Yuye was stunned when he looked at this completely deviated painting style.

He thought that it was still the same as before, and he was going to fight a price war, and even prepared a virtual and real response plan for this.

As a result, the effort was in vain......

Now the focus is not on the price of edible oil, but on the issue of the safety of genetically modified oil.

In fact, Jiagu has no ill will towards genetically modified organisms, and adheres to the views of Qi Zheng, neither demonizing nor deifying, and strictly follows our country's policy on the development of genetically modified organisms, "ensuring safety, independent innovation, bold research, and prudent promotion".

So when he came back to his senses, Wang Yuye suddenly found that the current situation is better, wow, God helps me!

......