Ba Ge said: "Okay, it's an honor. Let's be here together. ”

Han Zhou said: "Okay." How about your endorsement fee, one sign a year, two million a year?"

Ba Ge said: "Actually, you don't have to give me endorsement fees." ”

Han Zhou said: "No, I still have to give." You are such a big star, as an image ambassador, you can bring us a lot of traffic. Giving money is a matter of course. ”

Ba Ge said: "Okay, it's up to you." ”

......

Things are settled. Next, start creating public opinion and warm up.

Invest in advertising expenses, resources, and publicity.

The Douyin account @川省Observation posted a short video:

Accompanied by a powerful piece of music.

Dangdangdang!

A black, thick, fat pig, with its belly almost touching the ground, appeared on the screen.

Hummed twice.

Three words appeared on the screen: Chenghua pig.

The screen switched, and it was still a black pig just now.

It immediately turned into a plate of back to the pot meat.

The lamp nest, garlic leaves, fried fat and oily, as if you can smell the aroma.

Commentary: Everyone in Tianfu knows that the meat should be fried with Chenghua pig, and the taste is the best. At present, the number of pigs in Chenghua is only about 100, which is close to extinction. It is urgent to protect Chenghua pigs and protect the old taste of Tianfu.

@川省观察: There are Chenghua pigs in Tianfu, Sichuan Province, do you also have local pig breeds in your hometown?

Comment section.

I dreamed of marrying Xuejuan: It's easy to say, but it's hard to protect. The reason why there are fewer and fewer local pigs is not that people don't like to eat local pigs, but because the economic benefits of breeding local pigs are not high. In the past, ZF was poor, and ZF's priority was to make pork accessible to everyone. The Yorkshire white pigs introduced from the West were fat and strong, and they ate feed and grew meat, and quickly increased the pork production, so that more people could eat pork. Therefore, we cannot blindly criticize the white pig, which also has its historical contributions.

2,298 people clicked hearts.

888 Pig Head: @做梦都想娶雪娟, upstairs to the point. But now, the level of the national economy has come up, everyone must not only eat enough, but also eat well, in this case, many local pig breeds with excellent meat quality have regained their comparative advantages. Therefore, it is timely to propose the protection of native pig breeds, and it should be supported.

1965 people lit hearts.

Sichuan Province Observation: @做梦都想娶雪娟@888猪头, Han Zhou, a famous explorer and treasure hunter and inventor of the anti-cancer drug "Baoxiangxin", will soon take the lead in establishing the China Native Pig Breed Protection Association in Tianfu to strive to protect Chinese native pigs and retain the taste of the countryside.

4,399 people lit hearts.

......

Microb.

Naturalist magazine, a big V with more than 12 million followers.

Naturalist magazine: Liangtou Wu is a native pig breed in Jinhua, Yiwu and other places. In Japan, the two-headed black is called the "phantom dolphin", and has been pushed to the altar higher than the local famous pig, and the Japanese Hirata Ranch commented on the two-headed black bird: "There is a silky and delicate snowflake flesh that does not lose to Wagyu." "The secret lies in the abundance of inosinate in the muscles and the unsaturated fatty acids that are higher than those of ordinary pigs, which avoids the greasy feeling caused by saturated fatty acids and does not lose the flavor of meat.

Ten minutes later, another one was posted.

Naturalist magazine: Ordinary white pigs grow 40 pounds a month, and two black pigs can only grow 10 pounds a month. Fortunately, relying on the fame and demand of Jinhua ham, the population of the two-headed black has been maintained well, and in recent years, with the improvement of the national economic level, the two-headed black has been sought after by the market. But many other local pig breeds may not be so lucky. Do you have a local pig breed in your hometown, and what is the current state of conservation?

Three in a row.

Naturalist Magazine: Han Zhou, a famous explorer and treasure hunter and inventor of the anti-cancer drug "Baoxiangxin", will take the lead in establishing the China Native Pig Breed Protection Association in Tianfu to strive to protect Chinese native pigs and retain the taste of the countryside. Everyone supports it~

Comment section.

12312: Native pig breed, delicious but also expensive. 233 likes.

234839: If you protect it and the output comes up, it will not be expensive. 122 likes.

It turned out to be xx: it turned out to be led by Han Zhou. I also saw the news yesterday that he donated 10 million to Zhang Guimei, a model of the times, to help her education cause. This time, he took the lead in protecting local pig breeds, which shows that Han Zhou is a person with a sense of social responsibility.

Curly Dog: Han Zhou is a good person, he can handle it!

......

In half a month of preparation for the inauguration ceremony of the association.

The major Internet platforms have invested a lot of publicity resources.

Warm up and build momentum.

has been searched many times.

Hundreds of millions of netizens know that Han Zhou wants to take the lead in establishing the China Local Pig Breed Protection Association.

Many people who don't know what "local pig breed" means, under the overwhelming public opinion offensive, gradually know the difference between local pig breeds and the big white pigs on the market.

Some netizens commented:

"Once upon a time, I always thought that Chinese pigs were just white and fat, big white pigs. Now, I know that the original big white pig was introduced. ”

Indeed, there are three main types of pork on the market now: the British big white pig, the Danish landrace pig, and the American Duroc pig, referred to as "Du Chang".

The Great White Pig, also known as Yorkshire, is native to the United Kingdom. The feed conversion rate is high, the economic benefits are high, and the pork is mainly lean meat, which is relatively woody.

Landrace pigs, formerly known as "Landreis pigs", are native to Denmark and are the world's best cured meat breeds, crossed from local pigs and Yorkshire pigs.

Duroc pigs are native to the United States, and their biggest advantages are fast growth, high feed conversion and strong resistance to stress.

Some netizens commented: "When I was a child, I watched the Journey to the West TV series, and my impression of Zhu Bajie was that he was a pig-headed man who was white and fat, a cute pig-headed man, a big white pig." Later, after reading the original book of "Journey to the West", I learned that Zhu Bajie turned out to be a black pig with a 'black face and short hair, long beak and big ears', which subverted my cognition. After reflection, I understood why. Most of the ancient Chinese pigs were local black pigs, so Wu Chengen's Zhu Bajie was naturally based on the image of the black pig. The modern Chinese pig is mainly the white pig introduced, and the TV drama team naturally changed to the appearance of a white pig in order to conform to the cognition of contemporary Chinese when creating, which is more kind and funny. Instead of being ugly and vicious like a black pig. ”

This netizen said very profoundly. The flow of the image of Zhu Bajie in "Journey to the West" is indeed related to the development of China's pig industry.

......

There were still two days before the ceremony began, and Han Zhou personally went down and posted a short video on Douyin for publicity.

Han Zhou wore a Mao suit and said to the camera:

"Hello everyone, I'm Han Zhou. Two days later, the China Native Pig Breed Protection Association will be established in Tianfu, and there are more than a dozen kinds of native pigs to be protected in the initial stage, and I hope you will support it. ”