This time, the domestic beer giant did not pull across.

The rapid growth of beer export demand can be said to have stirred up the "spring water of a river".

What are you kidding, after experiencing price wars, channel wars, and acquisition wars, the output of China's beer industry has stabilized, and the top five giants have also stabilized, accounting for more than eighty percent of the market share. The most important thing is that Qingyuan Beer, which occupies a three-percent share, is in the domestic town, although it is not without new growth opportunities, but it is certainly not a big opportunity.

In this case, going out is the best choice for expansion, and going out is victory!

At this moment, whoever doesn't sharpen his knife to the pigs and sheep will have his brain into the wine!

Those who can sit firmly in the top five in the brutal Chinese market are those who drink baldness, those who drink through their stomachs, and those who drink beer belly, but those who don't have the brains to drink......

However, it is not so easy to get out.

As a foreign product, if you want foreigners to accept beer brands from the East and form consumption inertia, you can't take advantage of the "beer shortage" to raid it.

"Beer shortage", at most, allows domestic beer companies to get the opportunity for the development of overseas markets, to come up with real efforts, but also for different markets, research and development of different products, the output of differentiated products.

But the reality is that whether domestic beer can be successfully developed in differentiated products, the initiative is not in their own hands, but in the hands of Jiagu.

Domestic consumers may simply be excited that the domestic beer industry will not be affected, thus ignoring the dominance of domestic beer, but domestic brewers will not.

Overseas, the beer group controls the market through capital, but at home, Jiagu's strategy is clear – to take a leading position in the industry by dominating the supply of beer raw materials.

Differentiated products at least need differentiated hops. In the current situation, it is really difficult to say whether domestic brewers can compete with multinational beer groups and take advantage of the fierce competition.

The purchase of hops is a year in advance, and now in order to increase the purchase, Su Su, the vice president in charge of raw material procurement of Huayu Snowflake, rushed to Jiagu's hop planting base in Suzhou Province.

——This is also the largest hop supply base in China, whether it is light or temperature, it is extremely suitable for hops growth.

From a distance, I saw Chairman Qi Zheng of Jiagu, surrounded by the crowd.

I saw Qi Zhengzheng whispering something to several peers - quite familiar, the vice president of Tsing Beer, the chairman of Yan Beer, and of course, the leader of Qingyuan Beer.

There were more than a dozen beer industry-related bosses around the periphery, although they couldn't hear anything, they still pretended to listen, and obediently waited for Qi Zheng to chat with the industry bosses.

After a while, Qi Zheng burst into a hearty laugh.

The crowd was like a megaphone, and immediately let out a "haha" laugh, as if they had heard something interesting.

"These sycophants. Vice President Su was dumbfounded, he had seen a lot of such shameless social people, such shameless social bosses - he had never seen such a large group at least.

Although Qi Zheng is undoubtedly a big Buddha, don't you want to be so shameless.

Vice President Su of Snow Beer squeezed in, and heard Qi Zheng pointing to the pieces of hops, and said to the people around him: "British hops are spicy and refreshing, European hops are light and natural, North American hops have a refreshing citrus aroma, and hops from various countries have their own characteristics." Our country's hops are no slouch......"

Of course, this was after Jiagu intervened in hop planting.

Each hop has a different flavor distribution, with a high content of essential oils called "aromatic hops", a high content of a-acids called "bitter hops", and some varieties with "bitter aroma".

In the past, there were many single hop varieties in China, and Qingdao large flowers (bitter flowers) dominated more than 70% of the planting area, while fragrant flowers only accounted for about 12%, and there was a trend of significant reduction in production.

If it weren't for Jiagu's investment in the construction of a whole number of hop plantations, and the combination of independent cultivation and introduction, so that there are more than 10 varieties of domestic high-quality hops to choose from, the domestic beer industry may still rely on imports - then there is probably a "beer shortage" in China now.

"There's nothing to say about Kaya's level. Vice President Su found an opportunity and blurted out.

Although the shooting was relatively light, it was finally a sycophant, and it also gained Qi Zheng's smile.

In fact, Qi Zheng was really comfortable to listen to.

If you feel unhappy after being patted, then you have to find the reason from two aspects: the fart is not good, or, I am a pervert!

To be honest, the level of social bosses is just like that, but considering that big and small are also bosses, don't care about the details.

"What Qi Dong said is. ”

"Qi Dong is right. ”

"Qi Dong 666......"

Straightforward and straightforward, the gushing compliments wrapped Qi Zheng and made him continue to secrete dopamine......

If you want to say that Qi Zheng is in the group, he definitely doesn't like to see such flattery, but it's quite cool to occasionally hear outsiders slap their asses like this.

After that, Qi Zheng waved his hand and said: "Okay, I know what everyone's intentions are, and I also made it clear that hop raw materials will definitely give priority to meeting the needs of compatriots...... However, the principle of non-malicious competition within the association should still be noted......"

"Of course, we all obey Kaya's leadership. The sycophant voice sounded again, but this time with much more sincerity.

Nonsense, Jiagu's hops can not only be sold to them, on the contrary, the giants of AB InBev can bid much higher.

Being able to take care of compatriots is morality, and it is people's minds that are not ordinary.

You can't say that people are stupid, after all, the level of both sides is not at the same level, what people need is influence, and what they pursue is money, and there is nothing to compare.

However, the good things that should be said still have to be said, and I will not let go of any sycophants that can be filmed.

Discipline or anything, in the face of interests, does not exist.

"Qi Dong's career can be so big, this mind is different. ”

"Yes, I still underestimated the pattern of Qi Dong. ”

"Otherwise, how could Jiagu become the pride of China?"

The voices inside are from different people, but the content is surprisingly consistent.

"Sycophants!" Vice President Su cursed in his heart.

Then, he raised his head and praised: "Those who can lead the country forward, can promote the development of the country, can win respect for the country, and can awaken national pride are all the elites of this country. ”

There was silence around him, and the others looked at him with admiration.

is worthy of being an industry boss, the height of this sycophant is not something that can be learned, how many people look at it, people don't even have a red hair.

Qi Zheng smiled, tsk, this is the most level of sycophants that have been photographed today.

......