After Qi Zheng set the principle of hops distribution in the sycophant frenzy, he distributed hero posts to the leaders of several domestic beer giants and invited them to share the spoils...... Oh no, it's supposed to be a split cake.

The "beer shortage" of globalization and the upcoming Football World Cup have all created a godsend for the internationalization of domestic beer.

If God does not accept it, it will be blamed.

However, although the world is so big, and there is enough market to accommodate the domestic beer rampage, there must be a main direction of attack, otherwise, everyone will be crowded together, but it will cause the loss of domestic capital.

This problem is not only concerned by Qingyuan Beer, but also by several other domestic beer giants. After all, when it comes to hard power, who can compare to Qingyuan Beer?

So after receiving the invitation, Mr. Sun of Tsing Beer, Mr. Li of Yan Beer, and Mr. Hou of Snow Beer all came as promised.

Coupled with He Changchuan of Qingyuan Beer, the four bigwigs who can shake the beer industry by stomping their feet have gathered.

Qi Zheng looked at the four people of different ages and squinted.

There are four "giants" in an industry, which is really a little crowded.

If you add AB InBev, the domestic beer industry will have a five-strong competition, and it will be even more crowded.

Although the domestic market is huge, it is still unimaginable that there are five "giants" in an industry that has gradually entered the mature stage.

For example, in the air conditioning market, in the early years, many brands fought each other, and the sky was dark, and each company had no profit. But when the market entered the monopoly stage, Gree and Midea confronted each other, and the third and fourth were marginalized, and they entered the golden age of breeding big bull stocks.

The concentration and monopoly of market share is the basic premise for the premium ability of enterprises.

Although it is said that among the domestic beers, the only one that can really be called a first-line giant is Qingyuan Beer.

Green beer and snow beer can only be regarded as second-tier giants.

There are obvious signs of falling behind, and the market share of Yan Beer, which has been seriously squeezed, is called a "giant" and is reluctant.

I don't know, in this wave of international reshuffle, who will seize the opportunity to narrow the gap, who will be completely thrown away, think about it, there is still a little expectation.

And in the eyes of the four people, Qi Zheng looked at them with deep eyes, the corners of his mouth were slightly upturned, and he was inexplicably stressed.

He Changchuan is okay, no matter what Qi Zheng has in his heart, he will not pit his own people. After the four of them sat down, they immediately entered the main topic: "...... Let me start with our goals. Qingyuan Beer is acquiring Miller's five Eastern European beer brands in South Africa, AB InBev has agreed to sell its stake in Distell Africa to us, and in Brazil, AB InBev is also considering selling several local brands and breweries......"

Beer brands in five Eastern European countries, including the Czech Republic, Poland, Hungary, Slovakia and Romania, are valued at about $5.5 billion. The annual sales of the acquired business reached about $2 billion. It has a market share of more than 30% in all countries, and occupies the first place in all four countries except Slovakia, which is the second place.

Distell is a well-known producer and distributor of alcoholic beverages in Africa, mainly in spirits, wine and cider, in which AB InBev owns a 26.4% stake, valued at about US$600 million. After Qingyuan Beer acquired a stake in Distell, it not only got the ticket to the beer market, which is regarded as the last fast-growing beer market in the world, but also occupied a dominant position in the African market through Distell's sales channels.

Not to mention Brazil, if AB InBev is given the assets to be sold as a package, it will be able to start in-house production in South America and use the sales channels of well-known local brands to expand the "Qingyuan Beer" brand to regions that were previously unreachable.

He Changchuan said, Eastern Europe, Africa and Brazil, we have started, you weigh it.

"Ahem......" Mr. Xuebei, who was listening to the side with his ears up, was choked by the tea and coughed vigorously, glaring and said: "Mr. He, are you going to conquer the whole world in one go, and will you leave us some soup?"

"Nonsense, am I such a person? This is already our lowest goal!" He Changchuan said with righteousness.

Minimum Target ...... Is this guy going to be shameless?

If the goal was a little higher, wouldn't they have to drink the northwest wind?

Mr. Sun of Tsing Beer and Mr. Li of Yan Beer also had black faces and glared at this old opponent.

But the latter didn't care at all, and crossed his fingers and said: "Multinational beer giants have contracted in South Korea, Southeast Asia, and Oceania, and by the way, there is Russia, how can it be said that there is no chance?"

"Stop! Haven't South Korea and Southeast Asia been enclosed by Qingyuan Beer?" said Mr. Hou of Snow Beer.

He Changchuan said confidently: "It's less than 50% of the market share, it doesn't count." ”

...... After all, there are two markets with a scale of more than 10 billion US dollars, even if they have a market share of 10%, they are quite presence. As a result, the sentence "not counted" was smoothed out, you are ruthless!

Mr. Hou cocked his thumb directly to He Changchuan and said, "Why don't you say that there is still an island market?"

He Changchuan pretended not to understand: "Hey, by the way, I also missed the island market." ”

The other three were quite unanimous in their eyes with contempt.

In the beer industry, there are two markets that are relatively special and difficult for foreign brewers to break through.

One is Germany. In Germany, there are many beer brands, with more than 4,000 beer brands operating in thousands of breweries. And Germany has very strict regulations on the production of beer, each beer manufacturer is very traditional; local protection, or a very strong sense of regional belonging, so to speak, the Germans' feelings for local brand beer are similar to the feelings of Chinese for hometown snacks and breakfast, each place has a local feeling-like complex; and foreign brands are heretical.

The other is the island nation.

The reason for this is that the government has implemented a stricter licensing and management system for liquor business, which has made their national beer market relatively isolated from the outside world, and the two local giants Asahi and Kirin have the advantage.

Of course, beer production in the island country has also been hit hard, with prices rising almost the highest in Asia.

The local beer giants of the island country are also anxious to find Jiagu, but Jiagu is too lazy to bird them - the benefits that can be exchanged are really limited, not to mention, the relationship between China and Japan is still tense, is it not fragrant in other friendly markets?

"Besides, I'm not thinking about your financial pressure? Mr. Hou, aren't you preparing to buy back the 49% stake in Xuehua held by South Africa's Miller? Mr. Sun, aren't you planning to take the 20% stake in Tsing Beer held by Asahi Beer in the island country? Mr. Li, aren't you negotiating with Heineken Beer to acquire all the shares of its five companies in China?" He Changchuan said earnestly.

An outsider can lay out his own plans one by one like a few treasures, which is really something that the other three didn't expect, and they can't help but feel jealous in their hearts.

But how could they admit defeat? Not to mention that Snow Beer is backed by Huayan, and its financial strength is not much worse than that of Qingyuan Beer, which is backed by Jiagu; even the other two are willing to invest capital in the situation that domestic beer has become the "light of hope" of global beer.

Mr. Sun of Tsing Beer directly retorted: "No matter how bad it is, we can also have a joint venture, isn't it ......"

The quarrel in front of Qi Zheng has been unheard.

It wasn't until this that Qi Zheng coughed lightly, attracting the attention of several people.

They looked at each other and stopped in tacit agreement.

To say that in normal times, they are also a character, and they dare not say anything about the wind and rain, at least they can affect the water and soil of one side. But in front of the real boss Qi Zheng, he has to be well-behaved when he should be well-behaved.

Qi Zheng tilted his body slightly, held the teacup in his hand and said, "I don't care how everyone competes, but I want to set a rule for competition." ”

"The internationalization of the vast majority of domestic enterprises starts from the internationalization of production, and after a relatively long time, it is sublimated to the realm of brand internationalization. Now there is a godsend, the internationalization of domestic beer, the first thing to experience is the internationalization of the brand. So in the eyes of outsiders, we all represent the image of Chinese beer - a positive image. ”

"On behalf of Jiagu, I can assure you that Jiagu will guarantee the supply of the best quality raw materials, but I also hope that the products you produce can be worthy of a positive international image, otherwise it will be ......," Qi Zheng said this, and put the teacup on the table.

"Don't be unpredictable!"

......