As a German, Duden had never seen such a company as Jiagu Dairy.

In the face of the EU market, which took the initiative to open its door, their reaction was: well...... We need to think about it.

What made him even more mad was that after thinking about it, the result was that Jiagu declined to cooperate.

"Why?"

Paul, who had been rejected three years earlier, was mentally prepared: "They said that there was no energy ...... for the time being."

Can the reason for "......" be more heartfelt?

"What about exports?"

"They say there is not enough capacity......"

In fact, what the two most hope to cooperate with Jiagu Dairy is to build farms and factories in Europe, rather than importing products.

It is not comparable to the common misconception of Chinese consumers in milk selection: imported milk is better than domestic milk. They are well aware that it is a scientific law that only locally produced milk, milk close to the source of the milk, is likely to be the highest quality milk product.

Quite simply, milk, the moment it leaves the cow, is of the most perfect and highest quality. After that, whether it is over time or the transfer of space, the nutritional quality of milk will only decline, not improve, and any processing technology will only play a role in slowing down the decline.

However, Katani has an idea.

Paul handed over a few translated newspapers and said with a wry smile: "I think they may really lack the energy......

Duden took the newspaper suspiciously, and after a quick glance, his face was sluggish.

"Chinese, actually plan to supply this holy milk to students cheaply or even for free?"

Paul also said in disbelief: "I don't know whether to call them stupid or to admire them, but it is clear that we will not be able to do so......"

......

"Jiagu Dairy Increases the Promotion of the "Student Drinking Milk Program"!

Overnight, Jiagu Dairy's latest big move has attracted the attention of the whole country.

The "Chinese Student Drinking Milk Program" is a national nutrition intervention program jointly promoted by the Ministry of Agriculture, the Ministry of Education and other seven ministries and commissions in 2000.

The so-called "student drinking milk" is considered a welfare provided by the state to students, and the bar code shall not be printed on the packaging, and it shall be directly distributed to the school, and it is prohibited to sell it in the market, and it is a special product for students to drink in school.

Therefore, compared with the ups and downs of China's dairy market under the impact of "foreign milk powder", the school milk market appears to be "unstable" - in the past ten years, the average daily supply of school drinking milk for students has increased from 500,000 at the beginning of 2000 to 2 million at the beginning of this year, covering only 1.7% of primary and secondary school students.

Jiagu Dairy held a press conference for this purpose.

When asked by reporters about the original intention of Jiagu Dairy to promote the "Student Drinking Milk Program", Yang Ye, who personally served as the spokesperson, said easily: "'A cup of milk strengthens a nation' is a cause worthy of the attention and support of the whole society. The nutritional status of primary and secondary school students has a direct impact on their physical and intellectual development, and is related to the future of thousands of families and countries. ”

"In fact, the calcium intake of children and adolescents in China only reaches 20% to 30% of the recommended amount, which is directly related to the lack of milk foods in the diet of adolescents in China. As a national dairy company, we hope to practice the good wish of 'one pound of milk a day, strong Chinese'. ”

Then a reporter raised his hand and asked sharply: "Mr. Yang, as far as I know, the designated dairy enterprises with school milk production qualifications have almost no profit in the school milk project, resulting in more than half of the dairy companies stopping or suspending the supply of school milk." Jiagu Dairy is the opposite, isn't it afraid of thankless work?"

It's straightforward enough.

As a senior dairy person, Yang Ye certainly knows that even domestic dairy giants such as Yili and Mengniu, which have formed a scale effect, their school milk business is basically unprofitable.

The state has no money to subsidize the milk plan, but only in the form of an administrative directive, stipulating that enterprises must adhere to the principle of preserving capital and small profits, requiring prices to be about 30% lower than the market price of milk of the same quality, and enterprises are not allowed to change the price of milk at will.

No one does the trading at a loss. In the case of "just enough to protect the capital and no profit" of school milk, as one of the most important driving forces, domestic dairy companies retreat is the most normal situation.

However, Yang Ye also said calmly: "For Jiagu Dairy, it doesn't matter whether it makes money or not, the key is to cultivate the habit of drinking milk for children, and some of them will be our loyal consumers in the future." ”

After a pause, Yang Ye explained: "In a direct sense, we are promoting the expansion of commercial milk through school milk, and finally through the multiplier effect brought by the development of the dairy industry, we will stimulate consumption, investment, employment, increase output, and achieve the sustainable development of the national economy." ”

Yang Ye also calculated an account for the reporters on the spot: the current number of primary and secondary school students in the compulsory education stage of the country is about 150 million, according to the calculation that each child drinks a box of 200 ml of student drinking milk at school every day, 35,800 tons of fresh milk can be consumed every day, and the annual milk consumption can exceed 7 million tons according to the calculation of 200 school days a year. According to China's milk production last year, school milk alone can account for more than 20% of China's total annual milk consumption.

"You must know that the country's product quality requirements for school milk are higher than those of ordinary similar products, and the development of school milk will drive the upgrading of the milk source base and the improvement of the competitiveness of the dairy industry. In the long run, not only will primary and secondary school students be the main beneficiaries of the school milk programme, but also China's dairy industry, agriculture and the country's future competitiveness!"

Yang Ye's outspokenness won the favor of the reporters, and the next question was relatively mild: "How much strength is Jiagu Dairy ready to invest?"

Yang Yewen said: "At this stage, we will focus on Jiagu's 20 high-quality pastures across the country, and take the lead in implementing them in some small and medium-sized cities, towns and villages with backward economic conditions, so as to bridge the urban-rural gap in China's dairy consumption." ”

"Of course, although the price of drinking milk for students is very low, for some students from poor families, even a few cents a day may be a large expense. To this end, Jiagu Dairy has set up the 'China Milk Love Fund', which invests 15% of its annual profits into the fund to subsidize or provide free school milk ...... for poor students."

The reporter in the audience gasped - according to the profits announced by Jiagu Dairy last year, the amount of "subsidies" invested by Jiagu Dairy every year is at least more than 300 million, which is not generous.

In this regard, Yang Ye blinked and skinned: "The boss of our group said that thanks to the support of the country and the people to Jiagu Dairy, Jiagu Dairy's advertising expenses have been saved a lot, and the money ......has not been reduced;

Hearing this, the reporters in the audience laughed and applauded.

......

After digesting the "amazing move" of Jiagu Dairy, Du Deng sighed: "This is a national enterprise worthy of respect!"

He understands and admires the choice of Jiagu Dairy. You must know that in the school milk market in Europe, America, Japan and South Korea and other foreign countries, being able to participate in the production of school milk is also a direct embodiment of social honor for production enterprises.

Paul also sighed: "Yes, but it doesn't belong to us." ”

The two looked at each other speechlessly.

Admiration is admiration, but my heart still hurts!

It's the "holy milk" they can't ask for, but it's being used for "charity" in China, it's too painful!

......