Milk powder ~ smuggling" Do you dare to believe it?

But it really happened!

What's even more interesting is that this was first discovered by Jiagu from the Hong Kong Island market.

As we all know, Hong Kong Island's food safety standards are extremely stringent, resulting in the quality of similar products sold to Hong Kong Island by domestic dairy companies – except for Jiagu Dairy.

After all, Jiagu Dairy's corporate standards have exceeded EU standards. Therefore, Jiagu milk powder easily became the first domestic milk powder brand sold in Hong Kong and Macao, and passed the test of "Xiaoyu Testing", a third-party independent food safety testing agency on Hong Kong Island, and obtained the highest safety rating.

However, after the melamine incident, local consumers' trust in domestic dairy products fell to freezing point, and Jiagu Dairy's lazy attention to the palm-sized Hong Kong Island market has been tepid in the Hong Kong Island market.

Until last year, without much marketing campaign, the sales of Jiagu milk powder on Hong Kong Island skyrocketed, and it soon attracted Yeung's attention.

After investigation, it was found that the largest consumers of Jiagu milk powder in the Hong Kong Island market were actually Europeans and Americans!

This has attracted the attention of Jiagu, after several twists and turns, after touching the melon, he accidentally found a "big hole" - there is a ~ smuggling gang colluding with Jiagu dairy dealers to go to the outside ~ smuggling Jiagu milk powder!

Although Yang Ye couldn't laugh or cry at the result, he was keenly aware that this was a good publicity highlight; during this time, the domestic dairy industry was in turmoil, so he chose to detonate this news hotspot.

The people who eat melons don't know the ins and outs behind it, but the results alone make most Chinese people excited.

I have always only heard that where there is a tide of Chinese people rushing to buy milk powder abroad, where and where measures have been taken to restrict purchases, how can I hear that there are crooked nuts ~ smuggling our milk powder? This is simply a clear stream!

Of course, there are always a handful of people who keep shouting: "What kind of milk powder does Europe and the United States have, why do they fancy your domestic milk powder?" Probably smuggled into some second- or third-rate small countries!"

But then, some European students said on the Internet: In the past year, they have received a lot of entrustment to purchase Jiagu milk powder......

And there was more heavy news later, which completely showed why Jiagu milk powder was favored by foreigners:

Xinhuanet reported: "Good news - Jiagu Dairy has passed the BRCA+ top certification of the global food safety standard, which is the first milk powder company in the world to pass this standard. After winning the special gold medal of the World Food Quality Evaluation Conference with the 'Nobel Prize for Food' for four consecutive years, Jiagu Dairy has proved that its quality control capabilities have reached the top international level......

No matter what time it is, words like "first" are always the most eye-catching. Especially after understanding the concept of BRC certification.

The BRC Global Food Technical Standard is an internationally recognized food norm that is widely used in the United States and the European Union. The reason why it is widely respected is that BRC certification focuses on a comprehensive assessment of the manufacturer's production system.

In particular, the A+ standard is strict and troublesome to the point of making people's scalp tingle - the testing party may come to any part of your production site for verification at any time and without prior notice, and if it does not meet the A+, then even the A-level standard will be deprived.

"The world's first to pass the (BRC) A+ top certification is not only inspired by Jiagu milk powder, but also the entire domestic milk powder industry. The president of the China Dairy Association excitedly said that Jiagu Dairy has "told the truth" for the production strength of domestic milk powder with globally recognized international standards, which is the most powerful response to the quality of domestic milk powder in recent years!

"Strong, I'm Dajiagu!"

As a result, in 2010, the domestic dairy industry once again appeared in the "ice and fire" scene: on the one hand, there were domestic dairy enterprises including well-known brands that were involved in food safety accidents, and on the other hand, the domestic dairy industry, which represented the world's top level......

There is no industry in China that is as distinct as the dairy industry - except for the top players who stand out from the crowd, everyone else needs to spend a lot of energy and investment to rebuild the brand and reshape the image.

Jiagu Dairy has saved the confidence of the Chinese people in domestic dairy products for the second time, and has repeatedly proved with actions that the manufacturing industry, especially the food industry, which is closely related to public health, has no shortcut to "make quick money" and "make hot money". To win the trust of users and market reputation, there is only an obvious narrow door: do a good job of quality!

Consumers are the best at "voting with their feet" - "reluctant to seek far" has become the consensus of the current parents, and Jiagu milk powder has also become the first choice of milk powder brands in the minds of parents: third-party research data shows that the repurchase rate of Jiagu milk powder is as high as 98%, and the net promoter rate is 85%, that is, nine repeat customers out of ten consumers, and eight are referred to people around them.

The one that was hit by the crit was naturally the foreign milk powder brand.

Originally, in the face of inflation and the chaos of China's dairy industry, several major milk powder brands were quite confident in brewing price increases.

If there is no Jiagu Dairy, they will most likely get their wish - domestic brands do not dare to move at all, and in order to maintain the shrinking market share, they will play the price reduction card.

But when Jiagu milk powder launched a fierce "quality offensive" against the "three high" foreign milk powder with high prices, high costs and high profits, their wishful thinking was smashed to pieces. Jiagu milk powder, which is the first in the world to pass BRCA+ certification, insists on not increasing prices, insisting on only earning reasonable profits, and insisting on high quality and high prices.

——Now Jiagu Dairy is not as good as three years ago, and will not leave a gap in the market to take advantage of foreign milk powder brands because of insufficient production capacity, and the new camp of China's high-quality and high-price milk powder represented by Jiagu milk powder directly declares war on the "three high" foreign milk powder.

Damn Jiagu Dairy!

This is probably the voice of all foreign milk powder brands.

Behind this is Jiagu Dairy, which has the lead in selling more than 10 billion yuan of milk powder, and Jiagu Dairy, whose market share of milk powder is approaching 40 percent!

Data shows that in the past three years, a series of chain effects brought by the launch of Jiagu milk powder have stabilized the price of milk powder in the Chinese market and the market share of domestic milk powder, and saved more than 20 billion yuan of milk powder money for Chinese consumers.

Who can be willing? But what if you are not willing?

......

"It's really a wonderful market! The third largest milk producer in the world, after the United States and India, and this is not enough to meet the demand, and it imports the largest amount of milk ...... in the world," said Duden, secretary general of the German Nutrition Association, who is visiting China for the first time.

Paul, who was traveling with him, covered his forehead: "I hope that there is no such a big market, so that it is easier for us to promote cooperation with Jiagu Dairy!"

The two of them made this trip, in order to persuade Jiagu Dairy to cooperate with foreign countries - the smuggling of Jiagu milk powder ~ Paul, who owns a high-end organic food company, got involved in it, but now, it is broken.

"I have to say that China's dairy industry is really like a mystery. Duden said heartily.

On the one hand, the frequent occurrence of dairy safety accidents in China is heard of even in Germany. Duden has seen more than once that there are Chinese tour groups, and after arriving in Germany, many people go to buy baby milk powder as soon as they get off the plane, box by box, and buy all the milk powder in the pharmacy.

If Duden were a Chinese counterpart, he would have felt that he had no face to face the Chinese people. After all, for a can of milk powder, travel thousands of miles to carry it back, how big is the shadow area in the heart? Who is embarrassed to say that he is in the dairy industry?

But it's such a country that at the same time produces world-class, if not the highest-quality dairy products. He still has a little throbbing in his heart when he thinks back to the milk produced by Jiagu Dairy—the natural and faint milky aroma, smooth in the mouth, and fresh sweetness in the aftertaste, poured into a glass and evenly hung on the wall......

Of course, compared to taste, natural active nutrition is the real core value of milk. Academically recognized natural active nutrients in milk include: lactoferrin, immunoglobulin, whey protein, phosphopeptides, oligosaccharides, growth factors......

It is already high-quality milk that can perform well in several natural active nutrients, but the dairy products of Jiagu Dairy are complete and balanced in natural active nutrition, which is unheard of and can be called "milk holy products"!

Therefore, the German Nutrition Association can't sit still and hopes to reach an all-round cooperation with Jiagu Dairy.

But what is even more remarkable is that whether it is the special gold medal of the World Food Quality Evaluation Conference won by Jiagu Dairy, or the BRCA+ top certification, it is the quality pass for EU market access that Chinese enterprises dream of.

However, Jiagu is dismissive of entering the EU market!

Tsk, the mysterious Chinese dairy company!

Paul, who had previously been in contact with Jiagu Dairy, shrugged: "This is the partner we are looking for, strong, confident, and enigmatic stubbornness......"

......