Xu Yan, as the marketing director of Providence Culture, can't wait for the word-of-mouth fermentation of "Never Expected" to do publicity, but in advance.

And you can't count on kiwi those bundled referral resources.

"Before the promotion, the boss told me not to use his name, if it would do more harm than good. First of all, this kind of funny web drama is not very serious in the eyes of many people, which will definitely affect the reputation of the boss.

After all, many of the brands he endorses are quite concerned about this aspect of the reputation.

Secondly, if the main work is 'Rongyi screenwriter', the final result should be that Xiaoyu Studio has no sense of existence. Success or failure will be linked to pride.

Manager Wang, should you be able to understand?"

Xu Yan's words made all the eyes of everyone present turn to Wang Xiao.

"Understood, certainly understood. But in this case, wouldn't it squeeze out the credit of Mr. Rong? You must know that without Mr. Rong, this "Never Expected" would not exist. ”

Wang Xiao's gaze also glanced at Rongyi, but he didn't perceive any useful information.

Xu Yan ignored the question and continued to talk about her thoughts and operations.

......

...

At five o'clock in the afternoon.

In Tianhai Weibo, there was suddenly an additional hot search.

#万万没想到王大锤#

Weibo officially released by Xiaoyu Studio: "#万万没想到王大锤#我叫王大锤, I have been an ordinary boy since I was a child.

The study is ordinary, the appearance is ordinary, and the family is ordinary. I went to an ordinary elementary, middle school, and university, and after graduation, I joined an ordinary company, doing an ordinary job and getting an ordinary salary.

Ordinary me is not loved, but I long for an ordinary love. But it backfired, and I couldn't even feel ordinary love.

I want to change so that I can have a chance.

So, I shaved the beard that I had been raising for three years. I also forgot what I told me last time, 'If you don't have a hair, you can't do things well'. After all, I don't understand, why did I, who had hair on my mouth, become an alternative in the eyes of others?

So, I spent 15 yuan to get a haircut. I bought a trendy sweatshirt and headphones online.

When the music sounds, the headphones are on, and no one loves them with their hands in their pockets.

Will anyone love me who is so cold to the end?

The answer is that no one loves.

Because I failed to confess to many girls at the same time, I was also scolded by the girls for being a psychopath and a pervert.

But what I never expected was that I finally got a love.

Reason ......"

Laughing Entertainment Studio was originally a funny studio, and it also has some fans on the Internet. The total number of fans is more than 600,000, but there are only four or five hundred active fans.

Normally, hot searches don't match them.

Because in Weibo, except for some hot news that has been pushed to the hot search by netizens, most of them are spent money.

Laughing Entertainment Studio doesn't have the money to buy it.

The top of the hot search ranking is too expensive, and the one that is too low can't be drawn.

But what if there is the support of the official blog of Providence Culture?

After all, Rongyi Studio, the predecessor of Providence Culture, relied on that album to repost for charity and earned tens of millions of fans.

Although there are a lot of unfollowers, the number of fans who remain is still huge. What's more, Xu Yan's propaganda will not let the official blog forward it and it will be over.

In the retweet of Providence Culture, there is also a comment: "#万万没想到王大锤#万万没想到的原因是什么? Did you wake up from a dream?"

This can be regarded as the end of the 'rhythm', which will naturally attract a lot of people's attention.

Including passers-by, netizens, and Rongyi fans.

and marketing accounts that earn traffic and can make money by taking advantage of popularity.

"#万万没想到王大锤#是因为你获得了同类的认可吗?"

"I never thought that my love was him. ”

“......”

In fact, the marketing account is just like that, and the main purpose of this situation is to get netizens involved.

What's more, this is only the first wave, and the main thing is to see the effect after the broadcast of "Never Expected". With works, there are more ways to want to work.

There is one more key.

If it weren't for the restrictions on Rongyi, Xu Yan would have been able to publicize it in more ways.

For example, playing the 'Cuckold Terrier'.

It's a bit vulgar at all, but it works well.

......

Due to the end of Providence Culture, this wave of popularity has continued for a long time.

Then the kiwi video official also went down.

A related video was also posted as publicity. Especially the cover, the choice is good.

As the saying goes, 'the cover is well chosen, and clicks are indispensable.' It's like station B, many of the covers are very beautiful, very white and big, so the people who come in to watch are gentlemen.

The cover of Kiwi's official choice is that he looks like a fool like an 'ancient man'.

So all the people who come in to watch are sand sculptures?

At eleven o'clock in the evening, "Never Expected" was updated. It's so late because it's Sunday.

If it's too early, then others will have to watch variety shows or TV series.

By eleven o'clock, all the young men had done to do what they had to do.

Then you have time to brush Weibo!

Brushing Weibo, then it's just right, you can't avoid "Never Expected" at this time.

...

"What's that? This kind of person can be the protagonist, and he is supported by kiwis?"

Some people have seen the official promotional video of kiwi fruit on Weibo, especially the 'Wang Da Hammer' on the cover photo, and there is no protagonist at all.

What's more, the special effects of the first episode were also captured.

Text version of the effect.

It's far worse than a penny effect.

Some people spray directly, and naturally there are reasonable people who maintain: "Spray before you see it, you're afraid of being a steel worker, right? Don't you see that the providence culture is strongly supported, and the information profile shows that it is produced by the providential culture." ”

In fact, many people know Rongyi, but they don't know whose company Providence Culture is.

After the popularization of science, it is natural that some people will be interested.

Because no one can imagine how the two are connected.

The relationship that can't be beaten with eight poles!

In fact, don't say it's them, even a group of people from the Xiaoyu Studio at that time were confused when they learned that Rong Yi wanted to buy Xiaoyu.

On the one hand, he is a top idol singer, and on the other hand, he is an unknown funny studio.

There is no possibility of the two sides meeting each other.

No, the laughing entertainment studio can only be regarded as a marginal periphery.

...

When many people were pointing out the country on Weibo, many people were diverted to the kiwifruit video.

There is no need to search at all, there is "Never Expected" on the cover of the homepage

This kind of treatment is not something that a small studio can have at all.

The first two episodes were uploaded, and the second episode was marked with a VIP logo, which means that members can watch one episode in advance.

Captain Tempest, as a kiwi diamond member, clicked in.

Then the ad break was skipped.

"Dut...... I never thought that it would be la-la-la-la..."