Chapter 1012 The Heavenly Sound is Colorful
After Duan Yun finished speaking, he turned around and walked out of the door of the hotel, took a car and left.
Seeing that the clouds were leaving, Xiao Qiang took out a cigarette from his pocket, lit it and took a puff, looking at the night sky with a somewhat dazed look......
......
In the blink of an eye, in June, the weather in Shenzhen became hotter and hotter, and on weekdays, Yun went to the workshop in a formal suit in the morning, and after returning to the office, he changed into big pants and slippers, turned on the electric fan, crossed Erlang's legs, and sat at his desk drinking tea and reading the newspaper.
It seems that Duan Yun's life is leisurely, but in fact, he has been thinking about some things in his heart, and in the Guangzhou Daily he brought today, he finally saw the advertisement for the new product tape recorder published on it.
Guangzhou is an important base of Duan Yun Tianyin Electronics Factory, so Duan Yun's media advertising offensive here is quite fierce, in addition to the party newspaper, other top 10 local newspaper media have been bought by Duan Yun advertising space.
Unlike other manufacturers' advertisements, Pan Hong's avatar appeared on the newspaper's advertising paper for the first time, although this kind of advertising with pictures is much more expensive than text-only advertising, but the effect is the best.
"Manager Duan, this is a sample issue sent to you by Popular Film, please take a look. At this time, the door of the office was pushed open, and a young assistant respectfully handed a publication to Duan Yun.
Duan Yun just hired this assistant manager named Guo Kai, a secondary school student, very young, one year younger than Duan Yun, through Duan Yun's open recruitment, he was personally selected by Duan Yun from dozens of applicants.
Duan Yun's two apprentices are now managing the factory, so there are no errands around him now, but not everyone has the ability to serve as Duan Yun's assistant, so they can conduct an open recruitment.
The salary price given by Duan Yun is very high, with a monthly salary of 350, plus various bonuses, on average, if you do a good job, you can reach a monthly salary of 500, which is generally only available to foreign companies, so as soon as the recruitment notice is made public, there is an endless stream of applicants.
In the end, this fair-looking, well-educated, and quick-witted young man got the job, and from this month onwards, he served as Duan Yun's assistant manager.
"Hmm. After Duan Yun took the magazine, he read it carefully.
Duan Yun spent 24,000 yuan this time to buy the cover advertisement of the popular movie in June, and there are also 4 special pages, which can be said to be a lot of money.
In fact, if the normal procedure was followed, it would be impossible for Duan Yun to appear in this issue of the advertisement, because newspaper advertisements usually have to queue up, and the advertiser of the original issue of the homepage advertisement temporarily revoked the contract, so Duan Yun's advertisement was lucky to appear in the June issue of the "Popular Film" periodical.
The character on the cover is naturally Pan Hong, and on the title of the homepage, a special article "Pan Hong is in love with remote mountainous areas, and the dream of hundreds of children from poor families to go to school" suddenly appeared.
This article looks like a regular report, but in fact, Duan Yun is also a report written by Duan Yun through his connections in Beijing, spending a little money to find someone.
Through this cooperation, Duan Yun has finally opened up the contact channels with many well-known domestic media, which has also laid the foundation for his future cooperation with major media.
"Do you usually read magazines like Popular Film?" Duan Yun asked his assistant Guo Kai after putting down the periodicals in his hand.
"I've bought it before, but I usually like to watch "Reader's Digest" and "Story Club" to pass the time when I am bored. Guo Kai said.
"I've already bought the second cover of Reader's Digest, but I won't be able to ......publish it until July," Duan Yun thought for a moment, and then said: "By the way, Xiao Guo, you go to the post and telecommunications office in the afternoon, buy me all the newspapers, newspapers and magazines that will be issued this month, and send them to my office." ”
"Okay, I'll go over after lunch. Guo Kai responded.
"At noon, help me get a meal and deliver it to my office. ”
"What does Manager Duan like to eat? Guo Kai asked.
"You can ask the chef to stir-fry two good dishes, and then two steamed buns. ”
"Okay. ”
"Go get busy. Duan Yun waved his hand and signaled that Guo Kai could leave.
Picking up the newspaper on the desk, Duan Yun read it carefully a few more times.
Two days ago, he had notified CCTV to broadcast an advertisement for a new product tape recorder on the time period he had purchased.
In order to facilitate promotion, Duan Yun named his new tape recorder "Tianyin Colorful" dual-card tape recorder, which currently has 4 colors: red, white, yellow and silver gray, and the shape is also specially designed by a teacher from the Academy of Fine Arts, which looks quite fashionable and allows you to see that it is completely in line with the aesthetics of contemporary young people.
Compared with those middle-aged and elderly people who have lived a hard life, young people's money is the best to earn, and they are quick to accept new things, Duan Yun's new product small tape recorder The main consumer group is positioned as young people, especially young women.
But the new product must be in line with their aesthetics, in order to break through people's impression of the square appearance of the tape recorder, Duan Yun also took the finished tape recorder to the local colleges and universities in Guangzhou after the finished product was made, and found a lot of students to let them choose the shape of several tape recorders, and finally selected the two most popular shapes and began mass production.
Including his wife Cheng Qingyan is also very satisfied with the appearance of the new tape recorder, the size is small, the appearance is similar to a rugby ball, the handle is embedded in the top, the bright color is full of fashion, and the first two finished tape recorders in the factory are still placed in Cheng Qingyan's office.
The advertising offensive in June has begun, and it stands to reason that Duan Yun should be very nervous, but at this point, Duan Yun has become calm, everything he can do has already been done, as for whether he can achieve the original goal, he can only resign himself to fate.
In the next two days, newspapers and periodicals that published Duan Yun's "Tianyin Colorful" tape recorder advertisements were quickly distributed like snowflakes in Beijing, Shanghai, Guangzhou, and Xiamen, and this advertising campaign worth more than 2 million yuan officially kicked off.
On this day, after all Chinese turned on the TV, they unexpectedly found that after the original news broadcast, the advertisement of Tianyin Audio disappeared, and was replaced by the advertisement of the "Tianyin Colorful" tape recorder personally endorsed by Pan Hong.
"Famous movie star Pan Hong's family recommended ......" As the voice-over sounded, Pan Hong wore a red silk evening dress and slowly walked into a luxuriously decorated hotel room, her eyes wandered, and finally looked at a red tape recorder placed on the windowsill, and then gently put her hand on the tape recorder, turned her head to look at the camera, and said softly:
"A better life starts with the colorful sound of the sky......"