Chapter 1013: The Iron Lady
When the first ray of sunlight shone into the bedroom in the morning, Cheng Qingyan had already climbed up from the bed, looked at her husband Duan Yun, who was still sleeping next to her, and gently put on her slippers and walked into the bathroom.
It has been several months since he came to Shenzhen, and Cheng Qingyan's own husband seems to be a little "heartless" every day, with a debt of more than 20 million yuan on his back, but he should still eat and sleep every day, and there is no pressure on his face, as if this huge debt has nothing to do with him.
In order to pay off the debt by the end of this year, she has also been sleepless in recent months, managing the factory while formulating and designing new sales plans.
Tianyin brand audio has been selling well for 13 months, to last month, sales seem to have finally reached a bottleneck, the first time there was an order off the shelves, and from the beginning of this month, sales are still not optimistic, sporadically received less than 200 orders, and they are all local in Guangzhou.
In order to increase product sales, Cheng Qingyan decisively made a price reduction move after a period of market analysis, and contacted dealers around the country to prepare for large-scale price reduction promotions across the country.
In addition to price reduction, Cheng Qingyan aimed at the habit of Chinese people who like to bargain and take advantage of small advantages, he also prepared many gifts for this promotional event, the so-called gifts are varied, there are table lamps, electric heating rods for boiling water, pocket small fans, etc., etc., these are produced by Cheng Qingyan in contact with other related manufacturers, and the total price is controlled at about 10 to 25 yuan, which can be freely selected by consumers.
In addition,In order to realize the market sinking of speaker products,Cheng Qingyan also contacted dealers all over the country,Let them hire a large number of salesmen,Go to the township level to promote products,Relying on generous sales commissions,It does attract a lot of full-time or part-time salesmen。
Cheng Qingyan's talent in business is still very high,The promotional programs he uses now are very common marketing plans in later generations,But in the 80s,This kind of promotion plan is relatively rare,It can be seen that Cheng Qingyan has indeed spent a lot of thought on speaker promotion。
But even so, the pace of her efforts was far less than the speed at which her husband Duan Yun spent money.
In the early stage, it cost 2.4 million to buy imported parts from special channels in Xiamen, and it cost more than 200,000 yuan to make plug-in machine cylinders and transmission parts, and invited Pan Hong and other celebrities to endorse products, and advertised in major newspapers and magazines across the country, which cost more than 2 million again.
Moreover, with the increasing number of members of Duanyun Product Technology Research Institute, the monthly salary bonus of technical personnel plus research funds has reached an astonishing more than 200,000 yuan, which also requires Cheng Qingyan to save tens of thousands of yuan per month by cutting workers' welfare bonuses in the early stage, and it has also completely filled in a bigger pit.
But Duan Yun decided that 10 cows couldn't pull it back, and Cheng Qingyan's desire to save expenses by opening up sources and reducing expenses had been completely lost, but she couldn't change her husband's decision, so she could only bet on the sales of new product tape recorders.
After washing up in the bathroom, she didn't bother to eat breakfast, so she just changed into her coat and left the house.
Cheng Qingyan took the bus to Shangbu Industrial Zone, in fact, she had all the money to take a taxi, and she did it just to save a few yuan.
After a hasty bite at the breakfast stall on the side of the road, she took her bag to the factory electronics factory.
It was only 6:30 in the morning, but there were already a large number of bicycles on the street, and Cheng Qingyan walked all the way to the electronics factory.
After entering the electronics factory, Cheng Qingyan did not return to the office directly, but walked to the warehouse first.
Recently, Cheng Qingyan seems to have obsessive-compulsive disorder, and she has to go to the warehouse every morning to go around, and then go to the workshop to inspect.
"Good morning Manager Cheng!" Seeing Cheng Qingyan walking towards the warehouse, the warehouse management staff at the door immediately greeted him respectfully.
"How much was in storage yesterday?" asked Cheng Qingyan.
"Yesterday 1,200 units were put into storage, and the workers on the morning shift have not yet taken over, and it is estimated that there will be a batch of goods in the warehouse after 7 o'clock. The treasurer replied respectfully.
The employees in the factory are still very in awe of Cheng Qingyan, she is much stronger than his husband in management, Duan Yun is relatively gentle and easy to talk, but Cheng Qingyan usually can't see any smile on her face, she always does what she says when she makes decisions, and there is no room for maneuver, so that some people associate her with British Prime Minister Margaret Thatcher, and call her "Iron Lady" in private.
In fact, Cheng Qingyan used to be a relatively gentle girl, and her character was also "forced" by her husband after marriage.
"Hmm. Cheng Qingyan responded, and after entering the door of the warehouse, looking at the tape recorders that had been piled up in the warehouse, Liu Mei suddenly frowned.
Feeling that her legs were a little heavy, an inexplicable tiredness began to sweep through her body, Cheng Qingyan stood in place and didn't move for a long time.
After another moment, Cheng Qingyan sighed lightly and turned to leave the warehouse.
"Manager Cheng, your phone. ”
As soon as she walked to the door of the office building, a staff member immediately walked up to her and said.
"Got it. Hearing this, Cheng Qingyan quickly entered her office, and then picked up the phone on the desk.
"Hey, hello. ”
"Is it Manager Duan?" said a man's voice on the other end of the phone.
"I am Cheng Qingyan, the general manager of Tianyin Electronics Factory, and Duan Yun is my husband. Cheng Qingyan said.
"It turned out to be Manager Cheng, hello hello. After greeting politely, I only heard the other party continue: "That's the case, we are engaged in the wholesale of electrical appliances in Foshan, I heard that your new product tape recorder has been listed, and I want to order a batch of goods from your factory......
"No problem, how many goods do you want to order?" Hearing this, Cheng Qingyan's eyes suddenly lit up.
"We want to send someone to your factory tomorrow to have a look, and then negotiate in person, if the product quality is really good, we can sign a contract to buy a batch first." The man on the other end of the line said.
"Welcome, welcome!" Cheng Qingyan had a smile on her face, only to hear her continue: "If you send someone over, I can arrange for someone to pick you up at the train station, can you tell me the name of the person who came?"
"Okay, this time it's our deputy manager Liu Xiangdong who went over in person, he himself is about 1.7 meters tall, slightly fat, and a little bald," said the person on the other end ......of the phone.
"Alright, that's it, I'll send someone to pick me up tomorrow morning. Cheng Qingyan said very simply.