Yang Ye and Hao Yunfei quietly waited for the boss to return to normal. Look at 'Mao's line, Chinese, and net

Qi Zheng came back to his senses from thinking and saw the eyes of the two of them, which was a little strange.

"What's wrong?"

"No, nothing. ”

The two breathed a sigh of relief, and the boss returned.

The gods are chattering, and Qi Zheng doesn't want to care about this humming two generals.

There is no general plan for the construction of the ranch, so Qi Zheng will skip this topic first.

Anyway, the two of them also know the goal, so they just have a general direction.

Two no, I don't, I don't want to, I don't know......

Back to Jiagu Yeben, Qi Zheng wanted to talk to the two about the positioning of the product.

"Coca-Cola pioneered and dominated the cola category, Nestlé pioneered and dominated instant coffee, and Red Bull pioneered and dominated energy drinks. Have you ever wondered if we can create and dominate a new category?"

Belch......

The boss suddenly became so serious, I felt so uncomfortable.

However, realizing that the boss was serious, the two quickly thought about it.

"Room temperature will inevitably continue to grow, and I estimate that the next ten years will be the golden period of room temperature. Yang Ye started with the most familiar room temperature.

Hao Yunfei also started from his old business, "Low temperature is just the opposite, and it will fall into a trough for a considerable period of time in the future." But I'm sure the future belongs to the era of low temperatures. ”

"On the basis?" Yang Ye asked unconvinced.

"Two aspects. Business warfare is all about seizing the minds of consumers. In the minds of consumers, 'fresh' is always better, and brands should not expect to win the debate with consumers. Secondly, with the improvement of the cold chain, low temperature will grow on a large scale in the future, and will replace normal temperature as the mainstream. Hao Yunfei affirmed.

Yang Ye shut up, he didn't need to be very advanced in theory, these two points were enough to convince him.

Qi Zheng also glanced at Hao Yunfei in surprise, this product always has such a unique vision in the field he is familiar with.

"Normal temperature is the opposite of low temperature, which means that in the future, room temperature will decline, or the market will tend to mature. It is not difficult for Qi Zheng to come to this conclusion.

Yang Ye opened his mouth, but in the end he couldn't refute it.

"But in my opinion, there are still opportunities for room temperature, such as high-end white. "Others still have to rely on speculation, Qi Zheng directly said the answer.

"High-end white?" Yang Ye blinked, "It's high-end, right?"

“...... Right. Qi Zheng said that he didn't want to talk to this uneducated person.

Speaking of high-end, there is a well-known advertising slogan that can never be ignored.

"Not all cattle are called Trensu"

Domineering, elegant.

It achieves a strong distinction from ordinary cattle.

This is the feeling that Qi Zheng wants.

"High-end is still a blue ocean in the domestic market, and we have the opportunity to create new high-end categories. Qi Zheng said confidently. Besides, when it comes to high-end, there is no more advantage than the Jiagu Ranch moistened by the Spirit Array.

Yang Ye was a little moved, but he still kept calm.

"You can try, high-end can be regarded as a category upgrade at room temperature, and differentiated competition can also be implemented. ”

Qi Zheng secretly admired these old birds, as long as they opened their minds, they would know how to play their best.

"And acid, you can try acid, I like acid. Hao Yunfei reminded.

Qi Zheng and the two looked at Hao Yunfei with the eyes of a strange animal.

Isn't this sour thing the most for little girls?

A big man, whose hairline is almost at the top of his head, said that he likes sour, tsk......

"Why, old men can't like sour?" Hao Yunfei was annoyed and embarrassed by the eyes of the two.

"Okay, okay, if you like it. The two of them held back a laugh and looked away.

"But this suggestion is really interesting, but now it is generally low-temperature acid, and I wonder, is there a chance for room temperature acid?" Qi Zheng said.

Hao Yunfei looked at Qi Zheng with bad intentions.

Qi Zheng understood, "Thank you, but I'm different from you, I have a girlfriend, and she also likes sour." ”

Enough, I was ridiculed and fed a mouthful of dog food, it's great to have a girlfriend, but I still have a wife?

Hao Yunfei fell into deep thought.

Qi Zheng ignored Xiao Xu, who was old and liked sour men.

In my impression, room temperature acid only started in 09, but it took off quickly after being introduced. While the world is fighting against low-temperature acid, China's room-temperature acid is quietly rising.

It can be said that the success of room temperature is a new unmanned battlefield that Chinese enterprises have found.

This should be noted.

Then, there is one last big category, powder.

The scale of the domestic infant powder market continues to expand and still maintains high growth, but it is the most difficult battlefield for the domestic industry.

Because this is a category that has been destroyed by one's own people.

"We're also going to make our own powder. Qi Zheng said firmly.

At the very least, there must be a national powder brand that can carry the trust of the people.

Yang Ye and Hao Yunfei have no objections, they don't know the difficulties of domestic noodles in the future.

But powder is related to the growth of the next generation, which is of great significance and cannot be discarded.

"Let me sum up, so Jiaguye's goal is to create and lead new categories. While stabilizing the development of room temperature and low temperature, we should create high-end and normal temperature acid, and we must also conquer the powder market, right?" Yang Ye said.

Qi Zheng said with a smile, "It feels like basically all categories are going to be involved, this is a full-category war!"

Hao Yunfei said longingly, "Although there are many categories, there are always those that are listed first, and they will not be messed up, but it is best to mention the acid as soon as possible." ”

Tsk, looking at his drooling appearance, Qi Zheng couldn't bear to look at him directly, and looked to the other side in disgust.

"We also need to focus on the power of globalization. Qi Zheng reminded that "globalization is not only a way to achieve performance growth, but also means that we can use global resources to innovate and obtain more sustainable competitiveness, which is no longer a topic of discussion or not, but an action we must take." ”

Yang Ye said cautiously, "The essence of globalization is the expansion of channels, and we still have to control the channels in China now and then expand." ”

This is a matter of experience, and Qi Zheng has no objection.

Whether it is the entry of foreign-funded enterprises into China, or the current expansion of global sources by Chinese enterprises, or the global expansion of high-end mergers and acquisitions, it is inseparable from the high-end of a category strategy to capture the low-end!

Qi Zheng didn't dare to say anything else, high-end categories can be guaranteed.

In fact, what needs to be solved is the stubborn cognitive problem in the minds of consumers, for example, foreign products must be better than China, and foreign ones must be high-end......

Of course, if he chooses to conquer the global market without mental interference, Qi Zheng feels that he may have more advantages than at home.

But Qi Zheng was reluctant. There is no way, the rich man is like this, and he always wants to keep good things for his own use.

......

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