Chapter 163: Sweep All the Way!
The release of "Mei Lanfang" has added another fire to the already hot film market.
In the end, as a biographical film, it can get a box office of 10 million on the first day, which also proves that Cheng Kaige is still one of the few directors in the mainland with box office appeal.
However, the single-day box office of "Moon" of 12.5 million still firmly occupies the throne of the daily box office champion.
On the first day of release, it couldn't beat "The Moon", which had been released to the ninth day, and it can be said that it was crushed without suspense.
Although no matter which of the two movies won before, filmmakers in the industry thought of it, but they didn't expect that "Mei Lanfang" would not even have an advantage in the first weekend.
Judging from the box office, these two movies are simply not at the same level.
crushed the new film of the big director head-on, although it is only a personal biographical film, and the subject matter is not dominant, but a complete failure is a complete defeat, who made Cheng Kaige a great director in China.
In the morning, there was some news on the Internet about the decline of Cheng Kaige.
But that's all, there aren't too many radical words.
There are even many media hyped up that "Mei Lanfang" was a box office hit, creating a box office record for biographical films or something.
is a little different from the previous media hype of the showdown between the old and new directors.
At first, there was a moment of strangeness, but after a little thought about it, it was not strange again.
After all, "Mei Lanfang" is led by the Ministry of Culture and invested by China Film, and it is a film with a task, and it is normal to have the support from above.
The four major portals, and some large online media, are now blowing two movies together anyway, and I don't see much pulling one and stepping on the other.
Such a good treatment is really enviable.
Ma Xiaogang, who was planning to watch a good show, was a little envious of Cheng Kaige's treatment at this time, and at the same time he was very disappointed that the media was so calm.
"Smack!"
Ma Xiaogang patted the table a little unhappily, just like Cheng Kaige's "Wuji" was scolded like that, and now the box office has been crushed by a young man, and these media are still praising his stinky feet.
Cheap is not cheap!
At the beginning, his "No Thieves in the World" and "Kung Fu" were released on the same day, and the media in the entire capital banned "No Thieves in the World" because he scolded a coin reporter before.
He still remembered that most of the media in the capital did not publish news about "The World Squid", and even if they did, they were all hacking him.
At that time, "Kung Fu" was also distributed by Huayang Media, and Cheng Kaige also made a cameo appearance as the leader of the Crocodile Gang, and the two sides were still very harmonious.
Ma Xiaogang was also modest and praised "Kung Fu" a few more words.
As a result, the next day, the media had not yet released the movie, and Ma Xiaogang raised his hands and surrendered.
I almost didn't get him angry with a heart attack.
For a well-received film like "No Thieves in the World", a lot of media scolded him, and they also stepped on him with "Kung Fu", and some media spread rumors that "No Thieves in the World" voted at the box office of "Kung Fu".
What kind of international jokes are made, they are all movies released by Huayang, and it is the matter of stealing yourself.
The only thing that was scolded a little less was last year's "Assembly", thanks to government support.
And now, when "Mei Lanfang" is not as good as "Assembly" at the box office and word of mouth, the attitude of the media is even better.
Ma Xiaogang also knows the reason, these media can not give face to China Film, but the Ministry of Culture still has to give face.
Moreover, the quota for the Olympic Games was almost set before the start of filming.
The more I think about it, the more envious and jealous I become.
Although I don't care about whether I rush to the Olympics or not, since the new century, Zhang Yimou's three blockbusters have accounted for three years, even if a film like "Heroes of Heaven and Earth" can be rushed, Cheng Kaige will be the third time next year, and he won't have a share once.
After all, it was very unpleasant.
The more he thought about it, the more depressed he became, Ma Xiaogang took out his mobile phone and sent a text message.
At last year's World Chinese Festival, he met Chen Xing, a beautiful woman who is known as the first beautiful host in the mainland.
An intellectual girl from a small family of jasper, who can make soup and write books, makes Ma Xiaogang feel reborn in the process of getting along, which is not felt in many women.
Ma Xiaogang missed her best white porridge for three or four hours, and couldn't help licking her lips.
Soon received a text message, packed up, and was about to go out.
Seeing this, Xu Wan asked him, "Where are you going in the morning?"
"Go to the company and talk to Huang Zhongjun about the publicity behind the movie. Ma Xiaogang said as usual.
......
The entire industry is paying attention to the situation of the Lunar New Year stalls, and as a party, Cheng Kaige also got the box office data for the first time.
On the first day, there will be only 10 million, which is less than half of "Wu Ji".
Although for a biographical movie, this box office is definitely not low, but it still makes Cheng Kaige a little disappointed.
What's more, "Moon", a small-budget movie, got 12.5 million on the ninth day.
Judging from the box office, he lost to Li Qian, a young man, which made him a little unacceptable.
But fortunately, the news coverage in the media was quite mild, which also made him relieved that he did not embarrass himself.
......
As for the other party, Li Qian is quite leisurely.
Every day is a regular roadshow, an interview with a TV station and a web portal, and I am tired, but I still have enough time to rest, and I don't need to rotate the axis, but it is a little easier.
On the morning of the tenth day of the release, that is, on Saturday the 6th, Li Qian and the others came to the CCTV building to record the film channel Huaguo film report program.
This is one of the most watched programs on the movie channel, and there are still a lot of viewers watching movies on the movie channel in this era, in addition to showing some TV movies produced by CCTV, it will also play popular movies and classic old movies that have just been drawn.
Although each episode of this show is only 20 minutes, the broadcast time is in the evening prime time, and there are still many viewers.
Backstage, Tang An also met the host Tu Wei, who had already met at the last premiere.
"Hello Miss Tu!"
"Hello Director Li, Brother Bo, Teacher Lu, and Sister Tao, we meet again. ”
Tu Wei smiled and invited them to sit down.
"It is an honor for our program team to invite Director Li to participate in the show, after watching "Moon" on the day of the premiere, I watched it twice repeatedly, and it was really good. ”
"Miss Tu is polite, the movie channel is the highest-rated film and television channel in China, and I am also very fortunate to be able to participate in the show. Li Qian smiled.
Li Qian has heard several TV and Internet media hosts talk about similar things, the most exaggerated one, saying that he watched it five times and couldn't sleep at night for three consecutive days, because the movie shocked him very much, and he was thinking about life all night.
The interview with the movie was the day before yesterday, and the movie had only been released for seven days, and I watched it five times in seven days, and I couldn't sleep at night for three days.
Watching a movie has to think about life for three nights, how fragile this soul must be, don't do it as soon as possible.
Tu Wei covered his mouth and smiled, "Director Li is really polite." ”
After politely talking to each other for a while, Huang Bo came to the interview for the second time, the last time was at the beginning of last year, because of "Crazy Stone", he became famous in one fell swoop and won the Lily Award Top Ten Actors.
The Lily Award is not well-known, this is a TV movie award hosted by the movie channel itself, and the participants in the selection are all TV movies.
At ten o'clock in the morning, the program was officially recorded, which was also an interview program, without an audience, everyone sat around and chatted.
"Welcome into the world of light and shadow, they all say that life is like a play, but drama is also like life, there are also sorrows and joys here, there are ups and downs in life, there are you and our similar stories, a miniature life, waiting for your participation......"
After introducing Li Qian and them, he went straight to the point, after all, there was only twenty minutes to go.
International practice, first asked Li Qian how he came up with the idea of making such a science fiction movie.
"In fact, the last "Frequency of Life and Death" had a little bit of sci-fi elements, so I thought about making another real sci-fi film, but the cost and various factors decided that I could only make a small-budget movie. ”
Li Qian said with a smile, "Small-cost sci-fi, there are certain special effects, so you have to terminate the contract from other aspects, so I thought that the content of the movie was limited to a limited number of scenes, and the actors also saved a little salary, originally like many audiences thought, I wanted to shoot a story about the survival of an astronaut in distress on the moon or any planet, but this must show the two scenes of astronauts being killed and rescued, and the special effects are definitely indispensable, and our cost cannot support it."
After thinking about it for a long time, I took into account the factor of cloning, what sparks would collide between two identical people living alone on another planet, and after passing other genres such as comedy, I thought of the story "Moon". ”
Tu Wei nodded slightly with Li Qian's explanation, "There are no stunts, no action scenes, but a story with a strong sci-fi flavor is told so relishingly and thought-provoking, there are many discussions about the clones in the movie, Director Li, do you think there is a day in the future, how should we treat the clones?"
Li Qian said, "In fact, the explanation has been given in the movie, in the background world, the earth already has a mature cloning technology, but it is expressly forbidden, and the energy company is also in order to save costs, secretly making cloned people behind the scenes, acting as a tool."
It is precisely because of the bottom line of morality that human cloning is prohibited, so the best way is not to clone, in addition, in the face of clones with the same human values, attitudes, personality and emotional traits, there may be dozens, or even hundreds of identical clones, no one can give an absolutely proper way. ”
There is no solution to this kind of thing, and the audience of the movie "Moon" is looking at it from the perspective of two clones, so they will stand on their side and sympathize with them.
However, if it were really in reality, the vast majority of people would be disgusted with cloning, panic and fear.
Like the final narration in the movie, the media refers to the clones as monsters.
For energy companies, human cloning is just a tool for them, like chickens, dogs, cows and sheep, helping them to do their work, killing and eating meat, without any psychological burden.
Can ordinary people identify as one kind of clone and themselves?
Impossible, what if dozens of clones of yourself suddenly appear, with all your memories, and rob you of the same identity, your wife, children, jobs, parents, relatives, and friends?
This is the same as a series "Rise of the Planet of the Apes" in Li Qian's memory, the positive character is an orangutan, and it is estimated that the audience is also on the side of the orangutan when they watch it.
But. Think about it from another angle, the orangutans in your lab have wisdom and eventually rebel, what do you do?
Whatever happens, orangutans and humans go to war, and 99% of humans are eager to kill them all.
If you are not of my race, their hearts will be different, not to mention that humans and orangutans are completely two different creatures.
Clones, or clones in "Moon", are more appropriate to call them androids, and from a biological point of view, humans are not a living thing.
But there is still no definition in the world, and what is impossible to happen in the current situation is not very meaningful to discuss.
However, more and more people are discussing this topic on the Internet, and even some students and professionals in various fields such as biology, psychology, and anthropology have expressed their opinions.
Anyway, it didn't happen, you can say whatever you want, it won't cause any consequences, it's fun.
Some extreme viewers said that at that time, we should mass-produce clones to replace human work, control them through programs and genes, let them do all the dangerous and hard things, and humans just eat, drink, and manage these clones.
At the other extreme, clones should be given the same citizenship, social status, rights and obligations as ordinary people.
......
The popularity of "Moon" on the Internet has not decreased, and in the film market, the box office continues to soar.
After Friday, the next two days off were again 28.4 million.
In the entire second week, it won 85.4 million in a single week, and after 11 days of release, the total box office came to 156.9 million.
The trend is very strong, not because the release of "Mei Lanfang" has much impact, but because the attendance rate is only in the early 40%, and the attendance rate and average number of people per game are even higher in the first week.
After "Mei Lanfang" was 10 million on the first day, it was only 11.8 million on Saturday, and the increase on rest days was very small, and it fell to less than 10 million on Sunday, leaving only 8.6 million.
30.4 million in three days, compared to 40.9 million in "Moon" in these three days, was completely crushed.
Li Qian, who was already on the roadshow in Nanjing-Hangzhou, was not too surprised by this result.
Even after the first day, the media still praised "Mei Lanfang", and he did not have the slightest worry.
This is a film supported by the Ministry of Culture, and the treatment of the Olympic films is of course different.
The Oscar is an award, and the domestic rule is that it is not the Oscar that selects all the domestic films and chooses a good one among them, nor does the director send the film himself to the award, it is the national selection and delivery, and only one is given. Some years have not been delivered.
is basically a matter of seniority, Zhang Yimou has rushed to the Olympics six times, and Cheng Kaige has already done it twice, but "Farewell My Concubine" was selected by Xiangjiang.
In addition, it also depends on whether there are any special events, and this year's Olympic Games is the Olympic documentary "Dream Building 2008".
For so many years, the journey of domestic films to the Olympics has been extremely difficult, and the bigwigs above can't guess which is the "good Chinese movie" of the judges.
Over the past 85 years, five tricks have been tried, none of which have worked.
The earliest was to sell oriental folk wonders, "Avanti", "Red Sorghum", and "Red Lantern Hanging High".
relied on Peking Opera singing, Jinxi Courtyard, lanterns, and Oriental Beauty, and won a nomination for Best Foreign Language Film, but it was widely criticized by domestic literary and art workers.
didn't get the nomination, I didn't see them criticize, but when they got the nomination, they all jumped out one by one to scold this and that, which is more difficult to serve than the Oscar judges.
There are also movies like "Old Things in the South of the City" and "Furong Town" that show the Chinese people who are struggling in suffering.
"The Founding Ceremony" and "Sun Yat-sen" are such main theme types.
"Hero", "Ambush on All Sides" and other costume blockbusters.
The romance literary films "The Ballad of Yunshui" and "If Love".
"Building Dreams 2008" on a realistic topic.
Every few years, the standard for the films of the Olympics is changed, probably on the basis of seniority, those non-professionals who hold the right to pick out a film that they think they want to be big and send it to the Olympics, maybe they themselves don't know much about the movies they choose.
Laymen lead insiders, that's it, I don't know where these five types will break through after trying.
Li Qian guessed that in addition to the key projects of the Ministry of Culture, it may be that "Mei Lanfang" and "Farewell My Concubine" have similarities, and "Farewell My Concubine" was nominated for the best foreign language film.
And it is rumored that Cheng Kaige later asked the Oscar judges why "Farewell My Concubine" was defeated, and the Oscar judges said that they didn't think the movie was bad, but that there was a lack of communication.
They thought that "Farewell My Concubine" had already won the Palme d'Or and the Golden Globe Award, and they didn't see Cheng Kaige and the producer's promotional activities about the movie, so they thought that "Farewell My Concubine" didn't need this Oscar anymore.
It's just a rumor, and I don't know if it's true or not.
The biographical film has invested hundreds of millions of yuan, and it is determined to be qualified for the Olympics, "Mei Lanfang" is not just about these treatments.
The Ministry of Culture also hosted embassies of dozens of countries to watch the film and spread traditional Chinese culture.
This weekend, many leaders watched this movie, and there were also various "Mei Lanfang" viewing parties and seminars across the country, as if they studied this movie and Mei Lanfang as a cultural symbol.
It's just the treatment of a son.
However, it is impossible to avoid the fact that the box office is not good, with a box office of 30 million in three days, compared with hundreds of millions of investment, the momentum of the film's preparation so far, the main creative lineup of Cheng Kaige, Li Ming, and Zhang Ziyi is not very qualified.
In the second week of December, the comedy-romance film "Women Are Not Bad" directed by Xu Ke and the action movie "Ip Man" starring Donnie Yen were released.
Xu Ke is also a director that the audience is very familiar with, but comedy and romance films are really not what he is best at.
"Women Are Not Bad" only got 9.5 million box office in the first five days of the first weekend, which is slightly better than his other romance film "Looking for People in the Deep Sea" in the summer.
And "Ip Man", although Donnie Yen is second only to Li Lianjie and Cheng Long in the field of domestic action movies, but except for the two of them, it is difficult for action movies to sell well in China.
"Painted Skin" sold 200 million yuan before, but Donnie Yen, who is named the No. 1 role, is more like a supporting role, and the limelight was stolen by the two heroines, Zhou Xun and Zhao Wei.
However, under the pressure of the two movies "Moon" and "Mei Lanfang", the box office of 13.2 million in three days is also very good.
"Mei Lanfang", which was released in the second week, got 36 million in a single week, and steadily pressed the two new films under him, with a total box office of 66.4 million in 11 days.
This week's box office champion is, of course, "Moon".
In the third week of its release, it once again won 46 million at the box office, and the total box office exceeded 200 million in 18 days of release, reaching 205.6 million!
Break 200 million in 18 days!
In the past 18 days, I have faced five or six more popular movies for the Chinese New Year, and I can still maintain a very stable trend, and the box office continues to rise!
After crushing the four movies "Peach Blossom Luck", "Witness", "Love Call Transfer 2" and "Tough Guy", the three movies with an investment of more than 200 million yuan, which were originally considered to be strong enemies, were once again completely crushed.
Half a month since the Chinese New Year, when the most popular movie "If You Are Honest, Do Not Disturb" has not been released, "Moon" has swept all the movies at the end of 2008. The popularity of the Chinese New Year stalls has also reached its peak.
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