December, the last month of 2008, arrived.

In previous years, the Chinese New Year stalls had just begun, but the box office of 71.5 million in the first week of "Moon" had already heated up the market in advance.

14.8 million on the first day, 16.7 million on Friday, 20.9 million on Saturday and 19.1 million on Sunday.

It's a perfect first-week box office!

Super high reputation, and the inability to find a competitor, still maintained a good trend on December 1.

On Monday the 1st, "Moon" won 11 million box office with a drop of 42%, breaking 10 million for five consecutive days and ranking first at the daily box office for five consecutive days.

Other movies are still tepid, but because of the impact of "The Moon" last week, the box office plummeted, and there is not much room for decline.

After all, those four movies still have some audiences more or less.

"Peach Blossom Luck" tells the story of five pairs of men and women, and like many romantic comedies, it becomes a movie by stringing together one story after another.

The word-of-mouth is not good, whether it is the reputation of the audience or the professional media, it is not very good.

However, many female viewers said that they cried a lot when they watched the movie.

To summarize this movie, two rhetorical questions summarize:

Why does it always look like a scam for men?

And why, women are always easily fooled?

Not to mention, this kind of movie is almost impossible to sell well, but there is also a certain market, and now the proportion of female audiences has accounted for half.

"Love Call Transfer 2" is the love story of Lin Jiaxin and Deng Chao, Huang Lei, Fan Wei, Nie Yuan, Lin Sen, Lu Yi, Su Youpeng, Tong Dawei and others.

There are so many male protagonists, and it is difficult for the director to string them all together, and many female viewers also think that they are very good-looking and touching.

However, there seems to be a strange person mixed in there, Fan Wei and the other male protagonists don't match at all, but the funny effect is very good.

By the way, Huang Bo plays an angel in charge of the love between men and women in the city.

Huang Bo, Angel .....

It's hard to associate the two names together.

This movie also got into a lawsuit, there is a plot in the movie Xu Zheng gave Fan Binbin's mobile phone number to Gu Juji, which was written down by some viewers, and it was also spread on the Internet.

And all the people on that number have been coming to find Fan Binbin's riotous phone calls and text messages since the release, and they have received more than 2,000 harassing calls in five days.

After the investor found out, he said that he could help the other party change the number.

But people don't want to change the number, and ask the investor to make a clarification announcement and then apologize.

If the investor refused, he was asked to change his number, and as a result, he had to hire a lawyer.

It is very common for phone numbers to appear in film and television dramas, and generally make up a random one to check whether it is an empty number in advance, or simply use which employee's number,

But in this case, it can be regarded as promoting the movie.

"Tough Guy" is purely a failure of Liu Ye's transformation, an actor with such spirituality, from a literary student to a fool and a reckless man, the audience is really difficult to accept, even if the reputation is not bad. It's passable.

Word of mouth is okay, but no one wants to watch it.

"Witness" has a good reputation, but it is difficult for this type of movie to make the audience go to the cinema and spend money.

As a police movie, the fight scenes are quite intense, and they can catch up with action movies.

The professional killer played by Zhang Jiahui defeated the armed policemen surrounded on all sides of the bustling streets with his bare hands, hijacked the ambulance, and fought with the policeman Xie Tingfeng for 300 rounds, like an unbeatable terminator.

Xie Tingfeng was even more exaggerated, the car was hit and scrapped, he patted his ass out of the car, raised his gun and continued to chase the murderer, was stabbed with a knife, and after being knocked down, he lay on the ground for a while, got up and continued to fight alone.

The ability to resist beating is almost as good as the original filming of "The True Colors of Men".

These four movies have their own selling points, and they can be released in the Chinese New Year, and they also have a certain degree of confidence.

In the second week, because there were too few films, it looked like the attendance was okay, and those who didn't know thought that there were one or two dark horses.

However, even if the trend of the new week is okay, it will not help in the slightest, the schedule of "Moon" has risen to 75%, leaving them with only 25%, and four movies to divide.

The film schedule has been reduced, the attendance rate has increased, and the theater chain will not increase the film schedule because of the increase in the attendance rate.

It's good not to continue to cut the film.

Little-budget unknown films have no human rights, and the industry is like that.

Last year, "Frequency of Life and Death" was able to rise, mainly because it spread word-of-mouth before it was released, and there was just a gap in the market.

If it is slowly fermented by word-of-mouth after the release, it will take at least more than a week, and then the word-of-mouth fermentation will be ready to be copied and released, and the film will be negotiated with the theater chain, and another week will pass.

It's been half a month, and at that time, piracy also came out, and when the audience saw that the box office was so good, they didn't have a score, and most of them went to watch pirated copies.

A film with a box office of 5 million and a film with a box office of 50 million, if the reputation is very good, in the case that they are not blockbusters, there are pirated copies, and there must be people who are willing to go to the cinema to watch films with a box office of 50 million than to watch films with a box office of 5 million.

The audience also watches the box office, and when the box office is high, those who may not be interested in it will also be attracted to the cinema.

......

"The Moon" is still in hot theaters, and the box office on Tuesday's half-price day has increased, getting a box office of nearly 13 million.

The box office has risen by 16%, and the power of half-price day is still not small.

Don't underestimate this discount, even in some small cities, Tuesday nights will be more lively than weekends, and there are often groups to go to the movies.

Cheap things have always been sought after.

95 million in 6 days, only one step away from breaking 100 million.

The popularity of "Moon" on the Internet is also getting higher and higher day by day, and all kinds of strange ideas and questions have appeared.

There was a post in the movie bar that said "Imagine what you would do if you were told you were a clone one day", and it was pinned as soon as it was posted, and the number of replies skyrocketed.

Some viewers feel that there is nothing, anyway, it is still a person.

Some people say they want to kill themselves.

Others say that it would be great, that the development of science and technology has reached that point, and the standard of living will definitely be better than it is now.

There are also people who copied the excerpt of the full-score essay "If Memory Can Be Transplanted" in the 99 college entrance examination, and ushered in a large circle of people who praised the good writing.

There are also some discussions about the ethics and morality of cloning, and netizens are also chatting hotly, and those who don't know think that there are really clones.

......

On Wednesday, December 3, the seventh day of its release, after the half-price day passed on Tuesday, the box office of "Moon" declined, and only 10.5 million was obtained.

However, it has remained above 10 million, exceeding 10 million for seven consecutive days, and the daily crown for seven consecutive days.

Moreover, seven days after its release, the total box office also came to 106 million!

It's broken 100 million in seven days!

From one month to seven days, the second movie has achieved a great leap forward, and it has also become the most dazzling one for the Chinese New Year.

Whether it is the upcoming "Mei Lanfang" or the "If You Are Honest, Do Not Disturb", which has begun to promote, it cannot take away the attention of "Moon" at this time.

The media also wrote articles one after another, once again blowing "Moon" and Li Qian to a higher level.

""Moon" broke 100 million again, and Li Qian became the fourth director in China to have two movies with a box office of more than 100 million!"

"Super high reputation, explosive box office, Li Qian continues to write his own legend!"

"When we were discussing who would be the next member of the 100 million yuan club, some said Jiang Wen, some said Xu Ke, and some even thought it was Wang Jiawei, but now, none of the great directors have achieved achievements, and the 24-year-old cutting-edge director Li Qian has completed it twice!"

"With two movies with a box office of over 100 million, Li Qian is officially comparable to Zhang Yimou, Ma Xiaogang, and Zhou Xingchi!"

....

Of course, the media has not forgotten "Mei Lanfang", which was officially released at 12 o'clock this evening, the PK of old famous directors and cutting-edge directors is very topical.

As a result, the press release that had been prepared for a long time was immediately issued.

""The Moon" swept the Lunar New Year stalls, and the box office exceeded 100 million in seven days, can "Mei Lanfang" stop the footsteps of "The Moon"?"

"The birth of the biggest dark horse of the year, although it is a bit inappropriate to describe a popular movie with the word dark horse, but "Moon" broke 100 million Jin Yong for seven days, which was beyond everyone's expectations, when Director Li Qian shouted the box office target of 200 million before, we didn't think so, after all, he dared to shout the goal of 100 million box office in his first movie.

However, "The Moon", which broke 100 million in seven days, seems to be not difficult to break 200 million, can this dark horse be black to the end? Is it the dark horse road of "Mei Lanfang" directed by Cheng Kaige to end "The Moon" and return to the ordinary, or "The Moon" will kill Cheng Kaige under the horse in one go, as the most perfect stepping stone on the road to Li Qian's rise?

""Mei Lanfang" is about to be released, can Cheng Kaige wash away the shame brought by "Wuji" Wuji?",

"Li Qian VS Cheng Kaige, the pinnacle showdown between the new generation of directors and the old directors!"

......

The so-called duel hyped by the media itself, in fact, Li Qian and Cheng Kaige didn't say anything about each other at all, and they didn't know each other at all.

But the media doesn't care, it's about time to be released, isn't it a showdown, there has to be a win or loss.

It is enough to have a topic.

And in fact, the industry is also very concerned, once Cheng Kaige kills Li Qian, the rising director, head-on, it will be able to minimize the negative impact of "Wuji".

Although he couldn't return to the altar, he was still firmly on an equal footing with Zhang Yimou and Ma Xiaogang.

If Li Qian wins, then Brother Cheng Kai will be miserable, and Li Qian himself can successfully step on Brother Cheng Kai to take the position.

The audience is also very interested in the topic, after all, the two directors Li Qian and Cheng Kaige are both directors familiar to the audience.

"Damn, "Moon" broke 100 million so quickly, Li Qian is awesome, I'm still a little confused, I'm going to watch it again. ”

"Support Brother Cheng Kai, the tickets for the premiere this afternoon have been grabbed, and Brother Cheng Kai's movie must be supported!"

"What do you support, do you support steamed buns?"

"Is it interesting to talk about steamed buns all day long, there are still a few well-known local film directors? There are only a handful! The media always promotes a certain Chinese director and a certain Xiangjiang director throughout the summer vacation, just look at the current situation of domestic films, Cheng Kaige, as one of the few big directors in the mainland, I hope everyone can be tolerant and support his films more, domestic films are really not easy, and they need everyone's support!"

"I support domestic movies, so I watched "The Moon" for the second time, and "If You Are the Truth, Do Not Disturb" will at least watch it twice, but I just don't watch the steamed bread director!"

""Mei Lanfang" doesn't want to watch it when I see this name, and the biographical movie is boring. ”

......

As long as there is news about Cheng Kaige, it will always be accompanied by the word steamed bun, these two words have now grown on Cheng Kaige's body, and they can't be washed off.

Two years have passed, and whenever he sees someone mentioning these two words again, Cheng Kaige's heart will be furious.

And Cheng Kaige is also very disgusted by the so-called duel hyped by the media.

However, there is still a trace of excitement in his heart, and the movie that has been carefully prepared for two years is about to be released, and he is also looking forward to a good box office and good reputation.

Li Qian is in the limelight, and he dares to scold Ma Xiaogang, if "Mei Lanfang" can win "Moon", the doubts he faces will not be completely dissipated, but at least there will be a lot less.

For Li Qian to treat him as a soft persimmon, he chose to release it a week earlier, which also made Cheng Kaige very unhappy.

The emaciated camel was bigger than the horse, and his frustration was almost the time when Li Qian rose, which also made him feel very appreciative.

It's just that "Moon" broke 100 million in 7 days, which still makes him a little apprehensive.

At five o'clock in the afternoon, when he came to the premiere of "Mei Lanfang", seeing that the scene was no smaller than the "Red Cliff" released in the summer, Cheng Kaige was full of confidence.

"Wuji" still hasn't completely pulled Cheng Kaige off the altar, he has been on it for more than 20 years, where is it so easy to come down, and there is still half a foot standing on it.

Although it is only a biographical movie, the scale of the premiere is not comparable to "Moon", and it is a fight with "Red Cliff".

After the premiere, the audience and industry insiders also reacted very well, making Cheng Kaige fall to the ground with a stone.

A day passed, in the early morning of the 5th, the box office of "Moon" came out, falling to 10 million, with a total box office of 116 million in eight days of release.

Cheng Kaige breathed a sigh of relief.

In the early morning of Saturday on the 6th, many filmmakers and media were once again in front of their computers, waiting for the box office to come out.

"Mei Lanfang", which was released on the 5th, barely got 10 million at the box office with 46% of the film schedule.

and "The Moon", which was released on the ninth day, although the film schedule plummeted to 42%, but this schedule was enough for a movie that had been in theaters for a week.

There are fewer films, but the attendance rate and average number of people per game have soared, and it is Friday, and the audience at night has increased significantly, and the two movies have also played a role in driving each other.

In the end, the result of "Moon" on the ninth day was 12.5 million, and the total box office in the nine days of release was 128.5 million!

The single-day box office of "Moon", which has been released for nine days, is much higher than the box office of "Mei Lanfang" on the first day.

The results are clear.

At this time, I don't know how many people were silent when they got this data.

Brother Cheng Kai is afraid that he will become a stepping stone on Li Qian's road to success, and it is still a huge piece, which can make people stand firmly and even lie on it.

Even if others don't say anything, the media won't let go of this opportunity.

Wonderful Book House