When Pan Hua was interviewed by Qi Zheng, he had just finished listening to the acquisition conditions offered by Zhongsheng Capital. Look at 1 gross 2 lines 3 Chinese net

It seems that Zhongsheng Capital is bound to acquire the shares of Yonghui Supermarket in his hands and is willing to pay a premium of 50 to acquire it, which is very attractive to himself who intends to start a new business.

If it weren't for the competition from Jiagu, he would have agreed to it.

However, on the other hand, considering the capital manipulation nature of Zhongsheng Capital, he also had doubts about its involvement in the operation of Yonghui Supermarket - although he made up his mind to part ways with Yonghui Supermarket, his feelings were still there, and he would not deliberately leave a hidden danger for Yonghui Supermarket.

To be honest, if the price difference is not much, he is more inclined to cooperate with Jiagu, because Jiagu is really doing business, and he may need Jiagu's help to set up a community fresh supermarket.

But he never imagined that the second round of negotiations with him turned out to be Qi Zheng, the chairman of Jiagu.

Pan Hua looked at the young and looming Qi Zheng, and was full of emotion in his heart.

The young man in front of him, although he is low-key in Min Province, has a lot of people who pay attention to him in the business community of this province.

Jiagu Group, which he founded single-handedly, has risen like a rocket in just a few years, and is already one of the few private enterprise predators in the province.

Previously, Jiagu Group focused on cultivating the land and producing high-end agricultural products, and had a poor reputation in the mass market, but since this year, Jiagu Group has begun to make a name for itself through supergirl marketing and the launch of Jiagu rice and edible oil brands for the general market.

As an expert in fresh food operations, Pan Hua has always been extremely concerned about agricultural enterprises in the province. Jiagu's business spans agricultural production, food processing, grain and oil trade, and the scope of business has long crossed out of Min Province, covering the southeast coast, northeast and northwest, and this behemoth is still expanding at a rapid pace.

Although Jiagu did not announce its annual income, Pan Hua estimated that Jiagu Group's revenue must have exceeded 10 billion yuan last year, and it will definitely not be a problem to enter the top 500 list in China this year.

In fact, if it weren't for the low profile, Pan Hua felt that Jiagu should have been on the list last year.

The chairman of such a company, which is large enough to crush Yonghui Supermarket, will personally meet him, and Pan Hua is extremely surprised.

"It seems that Jiagu attaches great importance to Yonghui Supermarket, and the shares in my hand can be sold at a good price. Pan Hua half-jokingly probed.

Qi Zheng shook his head, "It's true that Jiagu values Yonghui Supermarket, but this share is not worth it for me personally, and I don't plan to increase the price." ”

Pan Hua listened to this unexpected answer, opened his mouth, but did not speak, he believed that Qi Zheng would not come to entertain him.

Qi Zheng said calmly: "The fresh food model of Yonghui Supermarket is very complementary to our business in Jiagu, and it is of course best if we can cooperate." However, I also heard about the contradictions between Yonghui's management. ”

Pan Hua smiled slightly bitterly, "There is no contradiction, I am already planning to completely withdraw from Yonghui Supermarket, no one recognizes my development views, and there is no good result, so I can only quit and start anew." ”

"Who said that no one approves of it? Besides, why do you have to withdraw from Yonghui Supermarket?" Qi Zheng asked rhetorically.

Pan Hua's heart moved, and he looked at Qi Zheng.

"I know the differences between you and Mr. Zhang's two brothers, and frankly speaking, Mr. Zhang's model of 'focusing on fresh food sales and positioning all categories' is relatively mature, but your community fresh food franchise model is not without a future. ”

"From the perspective of store location, community fresh supermarkets are located around the community and in the center of residential areas, which are closer to community consumers than commercial centers...... It can be said that community fresh supermarkets will be one of the mainstream players in the retail industry in the future. ”

Pan Hua's eyes lit up, but then he calmed down, what was Qi Zheng's intention in showing his attitude like this?

"But in the final analysis, relying on its own supply chain to design the fresh business model of fresh play is the right way to survive the protracted battle of the fresh track. Because fresh food is different from other retail goods, its core competitiveness lies in the degree of grasp of the supply chain, which determines the final voice of fresh brands in the face of consumers. ”

Pan Hua heard the meaning of Qi Zheng's words, and he didn't squeak.

"Even if you sell your shares, it's not enough to build your own fresh supply chain. Qi Zheng ignored Pan Hua's attitude and talked eloquently, "Yonghui Supermarket's mature resources in the field of agricultural product circulation can undoubtedly give your community fresh supermarket plan the greatest guarantee." ”

Pan Hua was silent for a long time, and then said in a deep voice, "Mr. Qi, what do you think I should do?"

If Qi Zheng was planning to instigate himself to dig into the corner of Yonghui Supermarket, then he would have to take a good look at his attitude towards Jiagu.

Qi Zheng seemed to understand what he was thinking, and said with a smile, "I know that you chose to quit because you didn't want to cause infighting in Yonghui Supermarket, Yonghui Supermarket does not have a double-line parallel capital, but Jiagu does." ”

Pan Hua's eyes flashed.

Qi Zheng said calmly, "Jiagu can take over the shares of Yonghui Supermarket in your hands, and at the same time support you to take the road of community fresh supermarket development, but the community fresh supermarket is not parting ways with Yonghui Supermarket, on the contrary, the two sides are a two-sided relationship, and the procurement team can overlap and simultaneously obtain the purchase price data of agricultural products, so as to adopt the best procurement strategy." The production bases and cooperation bases of Jiagu Group across the country can help you connect the upstream and downstream industrial chains to ensure that the terminal price always maintains a cost-effective advantage in the market competition. ”

Pan Hua's face was soothing and thoughtful.

"In fact, the whole category positioning of Yonghui supermarket is mainly to meet the daily needs of consumers, the whole category, one-stop, and affordable price are its unique attributes, so its store area is also larger; Qi Zheng said in a calm tone.

"I came here in person because I am optimistic about you as a person. In my opinion, you and Mr. Zhang are both good at fresh food operations, and their respective development views are not good or bad, but their focuses are different. Kaya is willing and able to act as a mediator between you. ”

"Tripartite cooperation is a win-win situation. Jiagu Group can have its own foothold in the retail industry, and whether it is Yonghui Supermarket or Community Supermarket, in the fresh track, which is full of bloody competition and invisible traps, it can also adhere to the most essential law with the support of Jiagu Group - grasp the supply chain, consumer demand and product quality, and one day will break out of its own world and complete the gorgeous transformation. ”

Pan Hua's heart fluctuated, and he could see that Qi Zheng was not simply trying to comfort himself, but to really make a name for himself in the community fresh supermarket, which also showed that the other party really agreed with his own point of view.

This is exactly in line with Pan Hua's intentions, and he doesn't want to leave Yonghui Supermarket like this.

Do a real job under the same system, let the Zhang brothers take a look, he Pan Hua is not talking about it, his ideas and views are more promising, he wants to prove that gold can shine anywhere!

At this time, Pan Hua had completely left the premium acquisition of Zhongsheng Capital behind.

He was already in favor of cooperating with leading agricultural enterprises, so he had no resistance to the olive branch thrown by Qi Zheng, and at this time he couldn't help but take the initiative to remind Qi Zhengdao, "I am inclined to cooperate with Jiagu, but I am afraid that Mr. Qi, you still have to convince the Zhang brothers, because they have the right to buy the shares in my hands first, and they are undoubtedly more inclined to cooperate with Zhongsheng Capital." ”

Qi Zheng was full of confidence in this and said, "I will talk to Mr. Zhang, and I also believe that he will choose our Jiagu in the end." ”

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