In fact, Zhang Xuanning also asked his eldest brother Zhang Xuansong, in terms of business complementarity, Jiagu and Yonghui Supermarket are undoubtedly a match made in heaven, why would he be more inclined to cooperate with Zhongsheng Capital?

Zhang Xuansong persuaded Zhang Xuanning on the grounds that Zhongsheng Capital could better assist Yonghui Supermarket to go public. Look at 1 gross 2 lines 3 Chinese net

Not really.

As an enterprise in the same province, can't he see the rise of Jiagu?

But what Zhang Xuansong is worried about is this.

When Jiagu Grain and Oil rose up against Carrefour, he applauded Jiagu for a while, but then when Jiagu contacted him and expressed his intention to take a stake in Yonghui Supermarket to deepen cooperation, he calmed down.

If it is a general cooperation in the supply of agricultural products, of course he cannot ask for it. But when it comes to buying shares, he has to think about it a lot.

Although cooperating with Jiagu can greatly strengthen the supply chain of agricultural products, Jiagu's crushing strength advantage over Yonghui Supermarket makes Zhang Xuansong extremely worried that Yonghui Supermarket will become a vassal of Jiagu or even be annexed by Jiagu.

Although Zhongsheng Capital is also an incomparable existence of Yonghui Supermarket in terms of capital strength, capital is only capital, and it is not so easy to turn money into an industry, especially an industry that has certain advantages and foundations in a certain industry, and can produce one after another.

Zhang Xuansong is confident that he will control the situation after Zhongsheng Capital becomes a shareholder, but he is not sure in the face of Jiagu Group, which is also engaged in industry and involves many overlapping fields.

But now, the chairman of Jiagu came in person, and apparently persuaded Pan Hua, who sold the shares, to come is not good!

It is really a headache to consider that the future cooperation cannot stiffen the relationship, and to tactfully refuse Jiagu's shareholding.

Zhang Xuansong couldn't help but sigh.

......

Although they each had their own thoughts, Qi Zheng and Zhang Xuansong's first meeting was very peaceful, and it could even be called a very happy conversation.

Zhang Xuansong certainly sighed at Qi Zheng's young and promising, and Qi Zheng also looked at the small man in front of him with a little admiration.

In the 21st century, retail in China has become more complex and diverse than ever, but it is also full of unprecedented imagination and opportunities. From 04 to 08, there were three years of the richest man in the mainland who came from the retail industry, which can be seen. Look at 'Mao's line, Chinese, and net

Yonghui Supermarket, led by Zhang Xuansong, is a benchmark in the domestic retail industry.

After the advent of the e-commerce era, the transformation of foreign retail giants into e-commerce has ended in varying degrees of failure. Among them, Carrefour, Wal-Mart and others expect to break through the shortcomings of e-commerce, but unfortunately, Yonghui Supermarket has become a climate and has not left any market gap for Carrefour.

Moreover, what makes the giants' backs chill is that the high loss of fresh food has always been a pain in the hearts of supermarket operators, and Yonghui Supermarket has made it the lowest in the industry, only slightly more than 2, which alone declares that Carrefour has no way to go on the road of fresh food.

Although Yonghui Supermarket defeated all its opponents, and finally lost to the times and took refuge in the e-commerce force, it cannot ignore Zhang Xuansong's role in promoting the breakthrough of domestic fresh food management.

Qi Zheng's strategy against Zhang Xuansong was markedly different from that with Pan Hua.

In the face of Pan Hua, as long as Qi Zheng expressed his agreement with his views and solid support, Pan Hua disarmed and surrendered.

But in the face of Zhang Xuansong, the same operation is obviously not possible - Zhang Xuansong's desire to control is stronger.

Therefore, Qi Zheng took the lead, "Mr. Zhang, I talked to Mr. Pan, if Yonghui Supermarket wants to expand to the whole country faster and smoother, it is actually best to promote the reform of the business organization." ”

Zhang Xuansong's eyebrows moved, swallowed the words that he wanted to refuse, and decided to listen to Qi Zheng's opinion first.

After the TO rules came into effect, multinational retail giants accelerated their expansion into the Midwest and second- and third-tier cities in China, with Carrefour and Walmart adding new stores at double-digit rates every year.

Local retail companies are also fighting for speed and staking their ground. Zhang Xuansong is in his eyes and anxious in his heart. The introduction of strategic investors is also to enhance the capital for expansion.

Jiagu itself has expanded its business scope to other provinces, so listen to its success words.

Qi Zheng smiled faintly and said, "Jiagu Group has done a survey on retail terminals internally, because the domestic territory is vast, and there are great differences in the economic environment and cultural environment. ”

"For example, in Northeast China, due to climate reasons, consumers are accustomed to one-stop shopping, so the operating area of supermarkets in Northeast China is generally large, and the category layout is clear. ”

In order to adapt to the stratification of consumption, supermarkets should make adaptive and differentiated adjustments in terms of scale, category, design, and marketing strategy. ”

"In addition, according to different business districts and consumer groups, it is also suitable to open different models of stores, such as full-category standard stores targeting housewives and middle-aged and elderly people, or small fresh stores targeting young consumer groups......"

Qi Zheng glanced at Zhang Xuansong, who was attentive, and continued, "In the face of such a complex situation, 'decentralization' is the best choice for the expansion of Yonghui Supermarket. ”

Zhang Xuansong was stunned for a moment, and raised his eyes to Qi Zheng's meaningful gaze.

Zhang Xuansong calmly withdrew his gaze.

Qi Zheng disagreed, and continued, "For fresh supermarkets, the operating structure of the 'regional partner system' is undoubtedly quite superior. ”

The regional partner system is managed by the strategic control of its headquarters and the management of regional authority, forming a business model of strong regions and weak headquarters, so that more management functions and authority can sink to the region. Therefore, each region refines the matching management mode according to different business characteristics, so that the partners in the region can share the business risk and profit.

The lack of localization ability of fresh food brands that expand in the direct sales model is often the biggest and most difficult risk they face.

On the other hand, the regional partner system can not only fully mobilize enthusiasm and give full play to the advantages of "flexibility", "timeliness" and "rapidity" in the fresh food industry, but also make timely strategic adjustments and effectively avoid risks.

"In my opinion, Yonghui Supermarket only needs to limit the standardization from supply to operation, and other marketing, commodity procurement, etc., regional partners can operate freely, so as to maximize the efficiency of supply and demand matching in the regional fresh market, which can not only retain the brand effect, but also improve the comprehensive consumption experience of consumers. Qi Zheng did not hesitate to advise.

Zhang Xuansong looked contemplative.

The regional partnership system is also the business model adopted by Yonghui Supermarket to promote the reform of business clusters, and the effect is excellent. Qi Zheng has forgotten when Zhang Xuansong adopted this system, but now that he says it, it is clear that Zhang Xuansong has benefited a lot.

Of course, the specific operation structure still needs to be designed in detail, but just piercing this layer of window paper gave Zhang Xuansong a direction to try.

As soon as Qi Zheng came up, he released dry goods, and Zhang Xuansong was even less anxious to end the conversation.

Neither of them was in a hurry to get to the point, but instead discussed the situation of retail and fresh food operations.

Qi Zheng said that he was rising, and even took the initiative to leak the "heavenly machine", and directly talked about the new retail that had begun to experiment more than ten years later.

"In the future, e-commerce will be popular, and the traditional retail industry will either change to survive or sit back and wait for death, and there is no third choice. ”

"New retail is to rely on the Internet, use big data, artificial intelligence and other technologies to transform the production, circulation and sales process of goods, and promote the deep integration of online, offline and modern logistics......

Qi Zheng, who was flickering to the point of prosperity, sketched ideas similar to "self-service cashier", "face recognition payment", and "small program scanning code purchase" very vividly.

Looking at Zhang Xuansong's suspicious look, Qi Zheng couldn't help but sigh, even if he was a top talent in the industry, before e-commerce became a tsunami, his perception of e-commerce was still in a state of "invisible, incomprehensible, despised and too late".

03 is a watershed year, the first year of e-commerce opened.

Three years later, when Gome's sales reached an incredible 120 billion, Jack Ma of "Repentance Ali" tried his best to achieve 3 billion sales, and Liu Qiangdong, who "didn't know his wife's beauty", was crying for Jingdong to break through 1 billion sales.

Who would have thought that it would be the last glory of traditional retail.

Since then, the retail industry is still the outlet, but the rivers and lakes are no longer the rivers and lakes they once were.

However, no matter how the retail format changes, it has never deviated from Walton's law of extreme, "retail is to find the right positioning, and then do the ultimate".

The ultimate is efficiency management, including the ultimate category enrichment, the ultimate supply chain efficiency, the ultimate price advantage, the ultimate user experience, etc., so as to create competitiveness.

"From traditional stores to e-commerce to what I said about new retail, no matter how colorful the evolution of the business is, the driving force behind it has always been to the extreme. ”

Qi Zheng returned to the topic in a firm tone: "Mr. Zhang, I came with sincerity, and I hate the back-and-forth negotiations. If you don't mind, you might as well come with me to find out about the strength of Jiagu. I dare to say that cooperating with Jiagu will help Yonghui Supermarket to achieve the ultimate in the fresh food model!"

Qi Zheng didn't expect that he would be able to convince Zhang Xuansong with empty white teeth, and if he wanted to reach a smooth cooperation, how many real discounts Yonghui Supermarket could get was the key.

And some things, no matter how much you say, are not convincing to see with your own eyes.

......