Chapter 270: A Meeting That Goes Down in History

Seeing that the time was ripe, Ye Tian directly proposed: "Okay, now that everyone has listened to Director Jiang's introduction, then we will vote directly on whether to take the pan-cultural ecological chain model as the foundation of the company's development."

Ye Tian's words fell, everyone looked at each other, and the people who had a tacit understanding also nodded secretly, the first to express their attitude were Jiang Wenpei and Chu Sheng, and then Gao Tianle, Rong Shusheng, Ye Shan and others also agreed, and finally, all director-level executives agreed, which was also the first time that Allure had unanimously passed an issue so far.

Ye tilted his hand and motioned for everyone to put their hands down, "Okay, since everyone agreed, then from today on, the pan-cultural ecological chain is the goal that we are all determined to build, although this road is full of thorns and unknowns, but what the people of Allure want to do is to break the earth, I look forward to believing that this day will come." ”

Seeing that everyone had unified their thoughts, Jiang Wenpei struck while the iron was hot and threw out all the plans he had studied for many years, after all, there are many people with a lot of power, and all the people here are talents with special talents in a certain aspect, not to mention Ye Tian, a pervert from the future, so in the end, under the discussion of the whole, the preliminary policy on the construction of the pan-cultural ecological chain was basically released.

First of all, the company attributes of Allure Entertainment are determined, and Allure Entertainment should be a new type of cultural company, which mainly includes three aspects, namely, focus, product and tool.

The so-called concentration is the core business of a company, the new cultural company in the Internet era is the same as the old cultural company is the ability to focus, whether it is a new publishing company or an old publishing company, you must first do a good job of the book, this is your core competency, but also your barrier, the future plans of Allure City should always firmly focus on the ability to focus.

In addition to the ability to focus, we also need to have product power + tool power, product power and tool power are like a pair of wings of a cultural company, which can make the unique expert ability more commercially valuable and can be recognized and purchased by consumers. In other words, the new cultural company needs to turn the expert ability into a product, and then use the Internet tool to realize the commercial value of the product, the combination of professional ability, product power, and tool power is a new Allure Entertainment, which is fundamentally different from traditional culture companies, and has greater business model scalability than them.

Second, the construction outline of Allure's contracted artists was determined, and at this point, Ye Tian fully listened to Gong Qingyue's suggestion, the traffic value of stars is not equal to the industrial value, and the number of celebrity fans is not equivalent to his industrial value. The direct value of a star is the brokerage value, not the industrial value. Celebrities are essentially a product and belong to the supply side of the entertainment industry supply chain. However, Allure needs to build a complete cultural ecological chain, so in addition to stars, it also needs planning, brand building, supply chain, and the entire management system, and a complete system can constitute industrial value, so as to make itself in the industry, upstream and downstream to form a strong ability to obtain resources and operate the company, with the traffic topic as the entry point, extending to many other industries, so as to create a real star value.

With the rapid development of the Internet and the increasing popularity of mobile smartphones, people's ways of obtaining traffic information are becoming more and more diversified, which may be content, tools, technology, offline experience stores, etc. In order to continue to maintain the advantage of super traffic entrance, Allure Entertainment needs to continue self-iteration and fission, and always stand in the closest place to users and products, although it is still a little early to say this in 09, but Ye Tian knows that the most important thing in the future is not how much money users spend for you, but how much time you can let users spend on your products willingly.

The fourth point is to expand related industries, which is a key step to build a pan-cultural ecological chain, focusing is the core competitiveness, and it is the barrier of Allure Entertainment. Focus, we can lead, to be able to do better, to see more clearly than others, to be able to better deal with some uncertain factors, to be able to continue to produce expert capabilities, but only focus on then Allure will always be trapped in one point, in addition, we have to learn to cross the border, yes, the concept of cross-border is of course proposed by Ye Tian, everyone was surprised at first hearing, but after thinking about it, they found that the word cross-border is so suitable for Allure, because the culture has a strong stickiness, focus has formed a barrier, and then you have to break this barrier and step out。 Cross-border capabilities make your cultural company more full and richer, and for Allure, the first step of cross-border has already begun, that is, the e-commerce department now in charge of Concubine Yu.

When discussing this point, Concubine Yu, who had been silent for most of the time, was finally remembered by everyone, and it is no wonder that everyone did not pay much attention to her, but today's Concubine Yu is really completely different from before, she was sharp and radiant in the past, and today she seems to have deliberately hidden all her light, not only dressed up unusually low-key, but also did not even express any opinions throughout the whole process, and only inserted a few words when discussing the cross-border construction of the ecological chain of Allure Entertainment.

Although Ye Tian didn't know much about the person in charge of the first ecological chain department in Allure, when he looked at the look in her eyes and looked at him, he still felt a trembling in his heart for no reason, and that look contained something that he couldn't see clearly at all, but the strange thing was that although he had no impression of this director named Concubine Yu, he didn't have the slightest suspicion of her in his heart, and he wasn't even afraid that she would betray him and betray Allure, as if the two were familiar and trusted friends, but he didn't remember how much personal contact he had with her。

It's useless to think about it, Ye Tian can only attribute this strange mood to a man's intuition, maybe because the other party is a big beauty, so he can't help but trust it.

The last point is to determine the tone of the development of Allure Entertainment, Allure will never be a monopoly of cultural enterprises, the law of the more objective nature of the cultural industry is that it refuses to take all, if a culture is dominant, like BAT, this is simply a disaster, culture itself needs to be diversified, it has a variety of different cultural needs and demands in it, what Allure wants to do is to give vitality to the industry, rather than squeezing out the value of the industry, maybe the monopoly will make you the overlord of a hundred years, but only the integration of innovation can make an enterprise survive for a long time。

In addition, there was another point that was enthusiastically discussed at the meeting, that is, the corporate values, that is, the corporate culture, what kind of company does Allure want to become, is it to become a gold-absorbing machine like Disney or a world giant like the eight major Hollywood factories?

In the end, everyone's unanimous answer is no, how can an entertainment company talk about the future if it doesn't even have its own corporate culture? Culture is the soul of the enterprise, and the culture recognized by employees has a strong cohesion, whether it is Ali or Huawei has its own unique corporate culture, like Ali's flower name is to let employees produce a chivalrous culture from the heart, the great one, for the country and the people is the best annotation for Ali employees, and Huawei's wolf culture is to let employees strive for self-improvement, honor and share, but Ye Qian understands that it is far from enough for a company to have cultural incentives, so everyone at the meeting discussed a variety of incentive policies, material incentivesSpiritual incentives are already a relatively common incentive scheme, but employee share incentives are particularly interesting.

Ye Tian always believes that high wages are the first driving force, and there must be brave men under the rewards of the ancients, so Ye Tian began to let Han Bing lead the human resources department to study the feasibility of the company's full stock ownership incentive system, no matter what the incentive plan, it can not change the relationship between employees and the company between employment and employment, but employee stock ownership can fundamentally change this relationship, the full stock ownership system will fundamentally change the relationship between employees and enterprises, and the relationship between employees and enterprises will be transformed from employment relationship to partnership, and employees' sense of belonging to the company will be fundamentally improved, and they will be regarded as the real owners of the company, as you can imagine, in such a state of mind, how many times will the work efficiency of the entire enterprise be improved.

The first meeting of the beginning of 09 years is destined to be recorded in the history of Allure Entertainment, when the construction of the pan-cultural ecological chain, corporate culture, and equity incentive plan are almost discussed, outside the 30-storey floor-to-ceiling glass window, the afterglow of the sunset has begun to sprinkle the entire building, it turns out that this meeting has been held for a day, but Ye Tian has not shown the slightest sign of letting people go, because in his plan, there is still one last major thing that has not been done, that is, the official operation of the integrity and compliance department.

Seeing that the congregation that had been open for a day looked a little tired, Ye Tian didn't pave the way anymore, but said directly: "Okay, now let's start the last agenda of today, the construction and operation of the integrity and compliance department."

As soon as this topic came out, the originally somewhat tired executives seemed to be shaking their spirits, for this department, their feelings are undoubtedly extremely complicated, after all, no one wants to have such a group of people behind them all the time staring at it every day, and they really don't understand why Ye Tian started to build the company's anti-corruption system so early? They are not against the construction company's anti-corruption, but they feel that there are only more than 150 employees in Allure Entertainment now, and it is not too hasty to build the company's anti-corruption department now?

Through the eyes of everyone, Ye Tian still didn't understand their thoughts, but who made him see so many vivid examples of company executives and employee corruption on the Internet? Most of these people who are doing it are people who have accompanied him from the original three-storefront room, and he really doesn't want to see Zhuge Liang indulging himself because he didn't effectively supervise them, so that Zhuge Liang would tear up and kill Ma Yan. If corruption and corruption in an enterprise go through the back door and become an unspoken rule that everyone knows, then then to rectify it at that time will not only have little effect but even shake the foundation of the enterprise.