After Jiang Wenpei finished speaking, he took out a USB flash drive from his briefcase and plugged it into the computer, "Okay, everyone, please look at the projector, now I will introduce the pan-cultural development model in detail, I hope you can give me advice after I finish speaking."

"Pan-culture" is an innovative exploration of the process of cultural content production and decoding, a mockery of cultural elitism and a worship of popular culture. The diverse expression of multiculturalism is the core connotation of "pan-culture", and the use of modern scientific and technological means and creative thinking to create pan-cultural content with a certain breadth and depth, so that culture can meet the audience in a more interesting, easy-to-understand, more secular and life-like way, so as to fill the gap between the expectation vision and personalized consumption needs, and complete the counterpart service of the whole industry chain from content production, distribution channels to audience consumption. ”

The integration of culture and technology has given birth to a variety of cultural content expressions, changed the traditional cultural communication paradigm, especially with the support of the Internet in the future, it can create a new cultural format and content narrative mode. The presentation of content is closely related to the marketing concept of the product, and the "pan-cultural" products strive to meet the cultural needs of emerging audiences. ”

"In fact, I had thought of a transitional model before the pan-cultural development model, that is, the big entertainment, of course, this big entertainment is only my own mention at present, and no academic journal has elaborated on it."

Hearing the three words of big entertainment, Ye Tian, who was already concentrating, suddenly sat up more straight, he really didn't expect that the three words of big entertainment could actually come out of Jiang Wenpei's mouth, and in her conception, the big entertainment model is just a transitional model, hearing this, Ye Tian's heart is even hotter, the big entertainment model that was highly respected by Ali in later generations is just a pan-cultural transition model, so how big should the potential of pan-culture be? What impact will it have on the world?

Jiang Wenpei's voice continued, "Because Dawen Entertainment is just a transitional mode in my vision, I will briefly say that this is conducive to your better understanding of pan-culture"

Gao Tianle couldn't help but feel a little embarrassed when he heard this, to his ears, the big entertainment with a very big pattern was just a transitional model in people's imagination, and if it weren't for the fact that they could better understand the pan-culture, Jiang Wenpei probably wouldn't have used the big entertainment, "It's also engaged in entertainment media, is the gap really so big?"

"The big entertainment is to integrate many business sectors together, so as to realize the connection and mutual increase between different industries, from the four levels to create a new infrastructure for the entertainment industry, including: user access infrastructure, new technology infrastructure, new business infrastructure, and new infrastructure for talent growth, the big entertainment sector can include music, video, film and television, games, literature, etc., as long as we can access the use of entertainment plates in our daily life can be included together, in fact, the establishment of such a model is already very good for a media company, at least for now, I haven't seen a domestic company do this, like Tencent, Ali and other giants, their industrial sectors are still isolated, and there is no complete construction of the entertainment sector, of course, even if there is no big entertainment, BAT three are enough to control the domestic Internet industry for more than ten years"

"Through the study of the world's major companies, at present, the most successful construction of big entertainment is Disney in the United States, in the development process of Disney, they attach great importance to the control and construction of well-known IP, like what Mickey Mouse, Donald Duck, Snow White, these world-familiar characters do not know how much attention to Disney? In addition to classic images such as Mickey Mouse, which was born nearly a century ago, Disney also acquired three major IP sources through huge acquisitions: Pixar, Lucas (Star Wars series production company) and Marvel. In 1996, Disney acquired ABC for $19 billion, and in 2001, it acquired the FOX family channel for $5.2 billion.

With a real company as an example, the executives present also began to have some understanding of the big entertainment and pan-culture in Jiang Wenpei's mouth, who doesn't know the name of Disney? Not to mention them, even the children on the street know Disney, because Donald Duck and Snow White were created by them, which shows how huge Disney's global cultural influence is, but such a powerful Disney has only built its own big entertainment sector, but listening to Jiang Wenpei, big entertainment is only a pan-cultural transition model, and Disney, which has only established a big entertainment model, has become a giant in the world's media and entertainment industry, so once the pan-cultural ecological chain model is established, how terrifying it should beBut everyone also understands that the construction process must be very difficult, I didn't listen to Jiang Wenpei, Disney has made the current achievements by throwing real money into it, and it is not a small amount of money, and it will be able to spend 19 billion US dollars on the construction of media networks in more than 9 years, and it is still unknown whether they can make the market value of Allure 19 billion US dollars in their lifetime.

"Director Jiang, hearing you say that, we should now take the pan-cultural ecological chain model as the direction of the company's construction, right?" Chu Sheng asked after thinking about it

Jiang Wenpei nodded: " That's right, of course, this is just my idea, and even the theories and models I put forward are all just my own words, there is no information to support my theoretical model, if it is not for Mr. Ye is very interested, I dare not put such a theory on the conference table to say, although I am full of confidence in the pan-cultural model, but whether it can be realized, whether it can achieve the achievements in my data model, I dare not guarantee, therefore, the pan-cultural model can only be used as a development plan of the company, how to go in the city or everyone to discuss together, but, I want to say that now the Internet industry is surging, one step behind will fall behindSince we have wrestled with the giants and have begun to compete with the giants for the market, then the development model is determined to be a thing that cannot be delayed, without a definite development idea, we can only take one step at a time, but now it is not the environment of the 80s, where will the Internet era give us time to think after taking a step? From this year onwards, we must learn to take one step to see ten steps, or even one step to see a hundred steps, only to see farther than others, we can hope to rise from the cracks."

Jiang Wenpei's words made everyone fall into deep thought, I have to say that Jiang Wenpei is indeed a very good entertainment director, her arrival made Allure begin to think about the future direction from the overall situation, and only thinking about how to survive will only make Allure shrink in this floor forever.

Ye Tilt is happy to see such silence, all of them, including themselves, can't see the problem of Allure completely, this is not caused by vision or thinking, but experience, the former executives of Allure have experience in media and entertainment, except for Gao Tianle who has done advertising, everyone else is a layman, only knows how to bury his head in development but does not know the crux of the problem, but Jiang Wenpei has relied on her experience in the field of media and culture for more than ten years to make everyone realize the importance of the development model, yes, Allure is now a big gap with the traditional giants in terms of personnel scale and capital volume, but small also has small benefits, that is, they can change formations at any time, Allure can take the sword sideways, but they can only bind themselves to a fixed lane.

After being silent for a few minutes, Chu Sheng took the lead in saying: "Mr. Ye, Director Jiang, everyone, let me express my own views first, I think that if we want to have greater possibilities, then we can only go out of a completely different path from other companies, picking up people's teeth and wisdom can only let us survive in the world, and the pan-cultural ecological chain proposed by Director Jiang is enough for us to subvert everything, although this model is full of unknowns and uncertainties, but I choose to give it a go, so I agree with the pan-cultural ecological chain as the fundamental direction of the company."

Someone agreed with Jiang Wenpei's idea, Ye Tian was not surprised at all, but the first one to agree was actually Chu Sheng, which made Ye Tian a little more admired Chu Sheng in addition to being surprised. Chu Sheng has been working in the financial neighborhood, and since ancient times, people who have dealt with numbers and money are naturally a little more stable and cautious than ordinary people, but this time in the face of the theory he heard for the first time, he was the first to express his attitude clearly, which can show three points, one Chu Sheng is cautious but not timid, and his courage has never been lost for him; second, he is full of confidence in the pan-cultural model; third, Chu Sheng has ambitions in his heart that ordinary people can't imagine, and he is by no means satisfied with Yanjing.

Chu Sheng's first attitude undoubtedly made others have a little more trust in the pan-cultural ecological chain, who made Chu Sheng have always been known as a military advisor in Allure, although some people disagree with his development concept, but no one will question his wisdom and vision.

Seeing everyone's gradually firm eyes, Ye Tian smiled secretly in his heart, this is good, it is better for him to make a decision later, because in fact, after listening to Jiang Wenpei's explanation and the model information on the pan-cultural ecological chain, Ye Tian has already decided to take the road of pan-cultural construction, no matter who is against it, how many people oppose it, it will not change his decision.