Chapter 152: The Man Who Stabbed the Knife (3/6)
Would love to add 'I'm done talking, who's for and who's against?'
Tong Gang sat on the side, or forget it...
In fact, even if he formulates this rule now, when it is actually implemented according to the time, there will be a bunch of troubles.
In a word, there are too many capable people in China!
And there is a lack of restraint in showbiz ...
Any bad thing has to be ordered by the General Administration, and there is such a thing as a ban order for bad artists, in Lao Mei, there have already been trade unions that have directly issued it!
Let's put it this way, even if Shen Mengxi said this contract now, the theater chain agreed, and in a few days, someone stood up and said, 'I only need 43%, cinema dad, give me more films!', guess what the cinema chain will do?
There are too many two-five boys!
And... Zhang Weiping seems to disagree with this approach...
He only agreed to share the account: within the box office of 500 million, the ratio of the new picture and the theater chain is 45%:55%, and the part of more than 500 million, the ratio of the new picture and the theater chain will be adjusted to 41%:59%.
Shen Mengxi also signed a contract, and within the box office of 300 million yuan, 43% of the distributor and 57% of the theater chain will be shared;
300 million ~ 500 million yuan will be carried out at 45% and 55%;
500 million ~ 800 million yuan part according to 44%, 56%;
800 million ~ 1 billion part at 43%, 57%;
More than a billion parts, that's 42:58...
is very detailed, after all, the box office forecast of "Little Fox and the Demon Hunter" is at least 600 million;
There is also "My Little Black Dress" in the Chinese New Year file, and "The Guy in My Body" in the Spring Festival file next year, in addition, "The Heartbreaker", "Blind Certificate", "Sunshine Sisters", "Walking with God" and a number of other movies will be released!
However, Zhang Weiping stubbornly grabbed the price increase...
His reason is simple: my film is 150 minutes, and the amount is increased, and of course the price is increased!
Ma Dan, your film is 150 minutes long, which will cause the film schedule to be less than the movies of the same period, do you know?
Ya admits death: I have Zhang Yimou, "The Thirteen Hairpins of Jinling" has cards, the audience will definitely want to watch it, I will increase by five yuan, and the more I earn.
It doesn't make sense, and the angry Zhao Jun left the scene halfway...
Shen Mengxi said directly: "If you want to do this, I will move Ning Hao and Ge You's "One Shot to the End" on December 15th, I'm not afraid to tell you, this movie is what I'm going to deal with "Titanic 3D" next year!"
Zhang Weiping has always been sure that Shen Mengxi will be on his side...
Indeed, Shen Mengxi seems fair, but in fact, this new contract is in the interests of the producer!
After all, if it exceeds one billion, the box office will have 42% of the account if it exceeds one billion...
But if you step on a horse and raise the ticket price, it will be a bit of a cheat!
At present, the ticket price of domestic blockbusters in first-tier cities is generally set at 80 yuan, and the membership price is generally 6 to 80% off, even if it is a half-price day on Tuesday, it is also a ticket of 40 yuan...
Even if it is a normal group purchase price, it is close to 38 yuan a piece...
If you swipe it up by five yuan, the audience will really watch the pirated version!
Why is piracy widely circulating in the Spring Festival stalls in 19?
In addition to poor supervision, the main reason is that the ticket price is set too high, starting at 50!
caused the attendance rate to plummet - in 18 years, the Spring Festival stalls were 7 days, and the average attendance rate was about 50%, and in 19 years, only the attendance rate of "The Wandering Earth" could maintain more than 40%...
Zhang Weiping was so easily frightened, and argued to himself: "The cost of "Thirteen Hairpins" is 600 million..."
“... You don't believe me?"
Tong Gang played a round: "In this way, whether the price rises or not, let the market call the shots, you can increase by three or five yuan on the first day..."
Shen Mengxi looked at Xu Xiaofeng: "What do you say?"
Xu Xiaofeng hesitated: "Okay, let's discuss it specifically..."
......
It's also a complete solution!
In terms of account sharing, this kind of stepped account sharing is a win-win situation.
As for ticket prices, theaters are not fools, and large-scale price increases can easily cause audience loss...
Moreover, the next day, the Film Bureau issued the "Measures for the Management of Special Funds for the Development of the National Film Industry", stipulating that the special funds for films will be returned within a certain period of time according to the situation of domestic films screened in theaters.
Of course, this thing is aimed at the theater - after all, the new contract, the theater looks to be at a loss!
“... If the box office of domestic films in theaters reaches 50% (inclusive) or more of the total box office revenue throughout the year, 100% of the special film funds handed over for the screening of domestic films will be returned;
If the annual box office of domestic films reaches between 45% (inclusive) and 50% of the total box office revenue, 80% of the special film funds handed over for the screening of domestic films will be returned;
If the annual box office of domestic films in theaters is less than 45% of the total box office revenue, but there is an increase compared with the box office of domestic films in the previous year, 50% of the special film funds handed over for screening domestic films will be refunded. ”
According to the provisions of the 17th National Congress of the Communist Party of China, cultural soft power has been raised to the national strategic level, and film is the most important way to export foreign culture, and the country is paying more and more attention to it!
Under this premise, the bigger the theater chain and the distributor make trouble, the more attention will be paid to it.
The General Administration certainly does not want the contradiction between cinemas and distribution to destroy the current situation of the development of Chinese films, and will inevitably appease both sides.
Then they will definitely use the idea of special funds!
Shen Mengxi posted a Weibo: 'I think this is a good thing, from the perspective of industry development, often tearing it up, which will help the maturity of the entire industry. ’
By the way, the supplementary agreement was made public ...
Then, Xu Xiaofeng called Shen Mengxi: "Leader, it's done!"
"Well, to be honest, how much box office do you think "Thirteen Hairpins" can have?"
"It's hard to say, more than 500 million shouldn't be a problem!"
"It's about the same as I expected, okay, let's go back and make arrangements... You're also quite busy, so I won't leave you to eat!"
"No, leader, guess what Zhang Weiping did after you left?"
Shen Mengxi left at three o'clock in the afternoon, so he really didn't know what happened next...
I was curious and asked, "What did you do?"
"Zhang Weiping said that "The Thirteen Hairpins of Jinling" will not be released in Bona!"
"Damn..."
Shen Mengxi sprayed directly: "Did he really ban Bona?"
Xu Xiaofeng suppressed his voice: "Yes, and it's angry with our theaters!"
“... That... Then "Dragon Gate Flying Armor" will definitely be upgraded..."
"Hey, hey..."
"He's still not decisive enough, why didn't he block the Golden Harvest Cinema Line by the way?"
"How dare he!"
......
Yu Fatzi is indeed not kind!
Lao Zhang charged ahead, saying that he wanted to improve the account sharing, and if this thing was done, it would benefit the whole industry.
But Yu Fatzi said that you will rise and I will descend, and there are even producers who suggest that the theater directly block "Jinling Thirteen Hairpins", what to say, this movie has been blocked, let's make up for this schedule.
Not only that, on the day of the conference, a bunch of theater managers received text messages: 'Dragon Gate Flying Armor will not increase the ticket price, will not increase the proportion of account sharing to the theater, and we will not participate in any publicity and scolding war!'
It's really ugly.
Of course, Lao Zhang only proposed to block Bona Cinemas at the meeting, which looked like he was arrogant, but in fact, he was also loyal - Bona Ranner's cinema business has done very fast in recent years, and other cinemas are very nervous about this cake, and they sealed Bona to represent the binding of interests...