Representatives of the national cinema chain...

Shen Mengxi only knows a few, Gao Jun of the New Film Association, Wu Hehu of Shanghai United Cinema Line, Zhao Jun of Southern Cinema Line, Ye Ning of Wanda...

These are some of the most well-known cinema managers in the industry.

Of course, he is also the leader of the boycott of the filmmaker's elevation of the account.

When they met Shen Mengxi, they greeted him very politely, most of them congratulated "The Little Fox and the Demon Hunter" on breaking the record on the first day, and Shen Mengxi replied with a sentence of 'joy and joy'...

Then, Zhang Weiping also came over...

......

There is a saying that one of the reasons why Chinese movies are terrible is that the theater chain has the only monetization entrance.

To some extent, it's right, the channel monopoly, the lack of competition!

The monopoly of the theater chain leads to the fact that if the movie wants to sell well at the box office, it must "kneel and lick" the theater chain.

Otherwise, no matter how good the film is, don't think about the box office if you don't schedule it.

From this point of view, why do producers have to put all their effort into making a good movie?

Maintain the relationship between the theater chain, as long as the movie level is still reluctant, invite a few more popular stars, and don't worry about bad sales.

Even if the movie is too bad, you can still brush the box office and send advertisements, which can always attract some people who don't know the truth to watch the movie.

That's how the Ghost Field movie works.

At 12 o'clock in the evening, there was no one in the cinema, but the ticket service showed that it was full, and even a movie in ten minutes would create the illusion of a hot movie.

Without a good environment, people who want to make good movies are also powerless...

In recent years, fewer and fewer people have become famous by making movies.

The star-making ability of movies is getting worse and worse, on the contrary, the star-making ability of the Internet is increasing.

Why?

Movies that focus on newcomers, don't schedule films for you!

In the entertainment industry, movies are the temple of art, movie actors despise TV actors, and TV actors despise Internet celebrities.

But when the movie doesn't work, first become an Internet celebrity, create a personal IP, and then make a movie with gold plating, isn't that a better chance than running a lifetime of tricks?

In the long run, the actor treats the film as a gold-plated channel, so it doesn't matter the quality...

That's why Shen Mengxi attaches so much importance to potato videos...

He used to have a friend who was an Internet university, and he once said, 'The cinema film market is actually very deformed, there are too many middlemen, and with a box office of 2 billion, the film company may only get 700 million in the end. ’

In other words: for a movie ticket of forty or fifty yuan, only a dozen yuan really pays for the value of the film.

Shen Mengxi also hated the same enemy at that time, but when it came to himself, it was impossible to be a changemaker and a subversive...

The goal of 80,000 screens is written in the "Opinions on Accelerating the Construction of Cinemas and Promoting the Prosperity and Development of the Film Market"...

What does this mean?

The Film Bureau and the Ministry of Culture are all standing in theaters!

They count screen growth in their political achievements...

What are you doing against the environment?

......

Play the movie first.

After all, this is a viewing party!

At the end of the screening of "The Thirteen Hairpins of Jinling", Zhang Weiping was full of pride, and he came to the stage to give a speech - I put the product out!

Now that the market is getting better, rents and labor costs have risen sharply in recent years, operating costs have soared, and theater operation is not easy. What's more, except for a very small number of cinemas such as Wanda and Golden Harvest, many cinemas in many cinemas belong to the franchise type, and the cinemas only take a little share!"

"The shopping mall has just been built, and the movie theater has been exempted from rent for three years, so why are people willing to build it? ”

"The average attendance rate of the studio is usually very low, and it is normal for a few people to be a game, all depending on the blockbuster and schedule..."

"The theater depends on the sky to eat, and if the box office is not good, the theater doesn't care for it, but which theater is not strongly supported by someone to watch?

Before Zhang Weiping could speak, a bunch of theater managers began to complain...

Simply doing theaters is really not profitable.

On average, the profitability cycle takes five years.

Therefore, the further back on, the theater has become a giant and a capital game.

For the sake of brand awareness, in order to master more channel terminals, or to improve the customer retention time and customer viscosity of their commercial real estate, making money has become a secondary purpose.

Of course, there are exceptions, in 12~16 years, in four years, the average attendance rate of the theater is more than 15%, and it can be paid back in one year!

Later, just check the attendance rate casually, except for the Spring Festival stalls, the attendance rate of most theaters is stable at around 5%...

It's slowly coming to maturity...

So, on a global scale, cinema is the sunset industry...

"What do you think of "The Thirteen Hairpins of Jinling" and what do you think of our products?"

Without waiting for anyone to answer, Zhang Weiping continued: "I didn't mention "Hawthorn Tree" and "Three Guns", because I have self-knowledge. I hope to have a win-win situation with the theater chain, since I have invested 600 million, since you are all experts, I will show you the goods first, and you will know at a glance whether this film is worth it or not, and whether it can make you have a bumper harvest this year. ”

"From filming to publicity and distribution, it is all borne by the investor, but since it is a win-win situation, the risk should be borne together. This time, "The Thirteen Hairpins of Jinling" was sold to North American distributors, we 65%, they 35%, if the film is getting better and better, I will reduce the proportion of account sharing, and they will increase, which is very benign, not given as soon as it comes up. ”

"You can ask Shen Mengxi, doesn't he often sell films in the United States!"

Shen Mengxi sat on the side with Tong Gang, observing the development of the situation, and when he heard his words, he was stunned for a moment, and then said: "Our films are generally handed over to Blunwu or Huashi for distribution, and they can only be released in 1,400 theaters at most, with a share ratio of 70% in the first week, then 65%, and so on, anyway, at least more than half of the accounts can be shared... But that's the United States, and the national conditions are different, so we can't generalize!"

"If you look at the investment level of domestic films, to be honest, it can account for 43% of the account, I think it's quite reasonable..."

"Don't worry!" Shen Mengxi said unhurriedly: "How much can we cost a movie? How much did you spend on "Thirteen Hairpins"? Is there 28 million US dollars? How much does it cost to recover the cost? Our ticket prices are almost parallel to the average ticket price in the United States, that is to say, the difficulty for us to recover the cost through the box office is several times lower than that in the United States!"

"I think if you want to increase the share of the account, you should lower the ticket price and increase the number of spectators..."

Zhang Weiping was anxious: "Who said 28 million US dollars, we spent 600 million..."

"Don't talk to me about this, I've done "Inception", I've done "Source Code", I'm a producer and a director, how much money the movie costed, I know at a glance!"

After scolding Zhang Weiping, Shen Mengxi turned his head to look at the theater representatives: "What I just said is based on the premise of low investment level, the quality of films below 10 million US dollars is passable, and it is not difficult to recover the cost through the market, but what if it exceeds 10 million US dollars? It is impossible for our producers to only make feature films? If Chinese films want to progress, they must take the path of industrialization, what is industrialization? Big investment, big special effects, and big stars!"

"If a $50 million blockbuster doesn't make it through the market, who wants to do it?"

Tong Gang looked up at him: "What do you mean?"

"I think it's okay to be flexible and sign a supplementary agreement, which is aimed at a big box office blockbuster..."

"How do you tell the difference between a big production?"

"It's really hard to distinguish" Shen Mengxi 'thought about it', and continued: "And some big investments are bad movies themselves..."

"That's it!" Shen Mengxi raised his head again: "Then take the box office as the benchmark, divide the boundaries of the theater chain, and set the benchmark at 300 million, every time it exceeds 100 million, can the film party get a little more money?"

"In this way, the movie will be a big hit, and the theater chain will be able to make more money, a win-win situation!"