Chapter 25 Philanthropy and Public Welfare
Li Lin glanced at Rong Yi when he heard this, and nodded after getting the latter's eyes: "You continue." ”
Whether she or Rongyi, she actually wants to be more successful. That's record-breaking album sales and increasing the influence inside and outside the circle.
For Rongyi, this success also means that he will be liked and recognized by more people, so as to gain a large number of popularity points.
But I don't care much about the money of successful derivatives.
Again, as long as he is famous, it will be easy for him to get money.
...
And after Xu Yan got the answer he wanted, a smile appeared on his face. She actually wants to succeed too, and it has to be a shocking success.
This is her career, and it is also her ambition.
"The short video angel special effects and the viral promotion of Weibo topics will indeed make many people involved in it happy and satisfied. They got happy, short videos and Weibo platforms got daily active traffic, and we promoted the album.
It's also a win-win situation.
But most people are not interested in this, and even a small number of people may have a sense of superiority that everyone is drunk and sober, and think that playing those activities is a dog following the trend and a sand sculpture. ”
"These two types of people make up the vast majority, and if the album is going to be more successful, we have to get the attention of these people. ”
After Rong Yi heard this, he felt that Director Xu had a deep understanding of human nature.
When he was on Earth, he felt that many of the short videos were sand sculptures and brain damage, which was too vulgar.
The main reason is that there are many media and some editors of self-media marketing accounts who brainwash netizens like him, and often forward some vulgar videos from short video platforms, which makes people sure that most of them are really brain-dead.
Especially big data push, the more you look at this type, the more relevant the platform will push.
Sister-in-law, love triangle, malicious pretending to be ugly, Bo attention, etc.
The more vulgar it is, the more people will see it.
Then there is a bad impression and bias about these videos and behaviors.
There is a widely circulated saying that 'the north is fast and the south is shaking, and the two giants of the mentally handicapped world are fighting.' Suffice it to describe it all.
In fact, there are still many positive energy and public welfare and charity behaviors on these platforms, but they have not been pushed and publicized accordingly, and few people know about it.
There are also many people who simply don't pay attention to these things and immerse themselves in their own little world to entertain themselves.
......
"Whether online or in reality, the number of neutral bystanders is the largest, but this group of people is also the most rational and objective, and will not provide heat for marketing campaigns.
And I just want to pull them into the water to help promote Rongyi's album, and I have to be willing. Or do you know that this is a human billboard, and you will thank Rongyi, under what circumstances do you think it is possible?"
"Charity and public welfare. Rongyi thought of the answer for the first time.
He is a sand sculpture netizen, and he is very clear about this situation.
Xu Yan didn't wait for others to think about whether there was any other better answer, and said directly: "Yes, it is charity and public welfare, which is also the best way for Rongyi Studio to give back to the society."
Promoting the album with charitable and public welfare will not generate too much negative public opinion. ”
As for why doing public welfare still generates negative public opinion? The reason is very simple. Celebrities doing charity are easy to be considered as shows, especially during the promotion period of their works.
Of course, more netizens are sensible.
As long as that kind of fraudulent donation behavior does not occur, I am happy to see the charity and public welfare behavior of celebrities. After all, celebrities spend money, and some poor families have been helped because of this.
"Although many neutral netizens are sensible, they are also easily kidnapped by morality. ”
After Xu Yan said this, he picked up the bottled mineral water on the table, unscrewed the lid and took a sip.
The people present were all in shape and understood that the main drama was about to play.
For example, I posted an album advertisement on Rongyi's Weibo, saying that every time I retweeted it, I would donate a dollar to a charitable organization and a charitable foundation under Rongyi's name for charity. You don't need to contribute money and effort, you just need to forward it to do public welfare, will those netizens be unwilling?
The answer is yes.
Maybe they will also spread the word to the circle of friends to get more people involved. also promoted the album in disguise, and was willing to do it.
Based on the soothing operations and thoughts of netizens, they desperately forwarded it in order to let Rongyi, a big star, do public welfare and charity and cause bankruptcy, which is a bad taste. ”
Xu Yan's words made everyone present laugh.
Including the honor of the Lord.
It's like he once saw some sand sculpture netizens on the Internet saying that they would call their father to give 500 yuan, but some people said that they could call the landlord bankrupt.
It's the same as eating a pound and a million, if anyone is really willing to give money, even if Ma Ali comes, he will have to go bankrupt.
"If this group of neutral netizens doesn't even want to retweet it, they may be kidnapped by morality, saying that they don't have love..."
I don't know why, Rongyi always feels that this situation is very familiar.
I think I've seen it somewhere.
"Of course, there is a time limit for reposting Weibo for charity, but at least it takes a week to ferment, otherwise it will have no effect.
Judging from Rongyi's fame, there will be a lot of netizens involved. At the very least, you have to pay tens of millions, or even hundreds of millions, of real money. How many people will be helped by this, and how many families will be saved?"
This is also the reason why Xu Yan wants to get Li Linrong's support.
It's a bit scary to want someone to spend so much money on publicity, even if it's charitable. When the time comes, don't talk about making money from this kind of album, you may have to post it upside down.
Busy work in vain.
If he is not ready to do this kind of charity, then Xu Yan will have to find another way.
"I think it's okay, but we don't need to pay all the money out of the studio. After all, the biggest winner in Weibo propaganda has to be the platform, right?
After Li Lin finished speaking, he immediately said to a middle-level manager of the studio who participated in the meeting: "Manager Wang, after the meeting, you immediately list the relevant information, and then contact the Weibo official to state the pros and cons, so that they must promote it with us." ”
If the official comes forward, it may also expand its influence.
"Okay, Mr. Li. ”
...
"Director Xu, your idea is very good. ”
Li Lin first affirmed Xu Yan, and then put forward his own ideas: "According to this idea, in fact, you can also use the album to do some public welfare, such as how much money is sold to donate how much money is used to support public welfare and charity." This can make every fan and passerby who buys the album feel that their actions are also supporting public welfare.
In addition, we can also cooperate with the brand manufacturers endorsed by Rongyi to do public welfare publicity activities to expand their influence. ”
Could Xu Yan not think of this?
She could have thought of it!
But she can only get up, and she can't be out of the limelight by herself. Otherwise, these people in Rongyi Studio will be considered too incompetent, right?
This situation needs to be avoided.
"I want to hear about it. "Xu Yan at this stage only needs to sit back and enjoy the fruits of victory, and the credit that belongs to her will never be snatched away by others.
Li Lin first nodded towards Xu Yan, and then talked about the relevant steps and operations.
"Let's go first..."