Rongyi did what he had to do and participated in variety shows to be interviewed for publicity. But that doesn't mean it's over, and it also has to be considered whether there will be changes in the publicity process.

Negative or positive.

Although Rong Yi believes that the album is not lacking in attention, he still wants more people to enjoy these works. It's about how much popularity he gets, and how much he can get a coffee in the circle.

Then this album can't be self-sprouting, but it must be out of the circle. is not limited to its own fans, but also has to be loved by passers-by and netizens in film and television songs.

In addition, Rongyi's popularity is a good thing, but it is useless in the face of that group of passers-by, and it may be counterproductive. They will subconsciously think that traffic idols have no ability, and the songs are not good.

It's a label impression.

...

At the moment, Rongyi Studio.

in a large conference room.

Li Lin, the general manager, presided over the meeting and was proud to play soy sauce. Some of the people present were the management of the studio, as well as a number of high-priced professionals in publicity and marketing.

Let's start with an introduction.

"This is..."

"This is Director Xu Yan Xu, last year's movie dark horse "Treasure Hunt" was small and big, in addition to the quality of the movie, the marketing method of this "Treasure Hunt Game" is also very important, and this matter is operated by her. ”

After Li Lin finished speaking, everyone present looked at Director Xu.

She was dressed in a black ladies' suit, and she looked like an ordinary woman in her early forties. It doesn't look outstanding, but it doesn't matter. As long as the behind-the-scenes workers are not ugly and scary, who cares about this?

As long as you have good skills, you can do it.

And Rongyi also remembered her previous marketing methods, which were nothing more than a gimmick of a so-called treasure hunting game. But it is also a skill to be able to operate well.

In addition, Li Lin also introduced the middle management of the studio.

"All of you are the best in the industry, and we are here today to make Rongyi's new album a success. And what is the definition of success? For us, it's not just about sales, it's about impact. ”

In fact, there is a slightly deformed and irrefutable value in today's society, that is, the definition of a person's success is money.

It also means that being able to make a lot of money is success.

If it is advertised and sold normally, Rongyi's album will definitely make a lot of money, and it can be called a success.

But does making money mean success?

For today's Rongyi, it is not successful enough, and what he cares about is more success. Rather than whitewashing his success, his main goal is to increase popularity, and making money is incidental.

...

Li Lin also knows very well that Rongyi's album must be played. Otherwise, this time making money is only a short-term success, and it can be regarded as a return to the past.

"This album is not only for those fans, but also for the group of people who are interested in music, and even into the heads of people who don't know much about music or are not interested. ”

Of course, this does not mean that it is forced indoctrination, but it is brainwashing propaganda, but it is not the kind that is offensive. ”

This sentence is a bit of a false proposition, and it is difficult to grasp the balance between this.

"Another thing I would like to mention is that Rongyi's album will be released on September 29th, just over a week away. The producers of the previous two variety shows contacted me, and they both said that they would take advantage of the popularity to raise the issue he was in, which could also be regarded as some promotion for his album. ”

"Star Quiet Distance" is broadcast on Thursday night at 11 p.m., while "Leisurely Life" is broadcast on Friday night at 10 p.m.

One is number 24 and one is number 25.

It's not far from the 29th.

"It's good for us to agree to the request for a higher gear, too. And I should be on the hot search again for those two shows, and I can do more publicity when the time comes. ”

Although Rongyi thinks that the quality of his songs is very high, he is also afraid of deep alleys.

That's what propaganda does, the purpose is to attract more people.

As soon as Rong Yi finished speaking, Xu Yan, who was originally silent, suddenly asked him: "Can you tell me more specifically? Why are you sure it will be hotly searched?"

After a change of voice, he explained: "Of course, I don't deny that you are very popular, but I want to determine if there is room for manipulation here." ”

"I can talk about it, but I'll have to wait for me to think about it. ”

Rong Yi felt that the place where he went to "Star Quiet Distance", in addition to the confession link, should be his previous dialogue with Yuan Jing and the song "Sunny Day".

This is the first time that he has used his top singing skills to sing, and it will definitely attract the attention of many people.

Of course, it may also be that he will have a hot search on this show. After all, he is popular, and the program team also wants to promote himself and increase the influence of ratings.

However, if you confess the link, it is related to Tang Qing who may not be on the hot search. Even if that girl is a Tie Hanhan, but her family is not, she may say hello to the program team and edit out this paragraph.

is another variety show "Leisurely Life", and the glory can be determined.

He Yuan originally said that there would be a hot search for "Glory Angel", but basically he didn't have to run.

In addition to the reason for Rongyi's high popularity, the program group is also popular. What's more, the popularity of that fairy tale is really scary. It's easy to understand, and it's easy to get into fantasies.

Who doesn't want angels to watch over them?

In an instant, you can think of countless love stories of 'me and angels'.

...

Next, Rong Yi roughly talked about the things in this, and also mentioned a few points that are easy to operate.

In fact, he knew very well that he could do something with "Fairy Tale", but he also wanted to see what the famous marketing director could do.

What's more, Rongyi is not a professional marketer, and it can only start and not finish, so it will not be ugly.

After hearing this, Xu Yan thought for a while, then nodded and said, "It's okay, I probably have a number." ”

"The quality of your songs on this album is very good, and I have listened to it, but the style gap is a bit big. And we really need to avoid these problems and make the people who buy albums ignore them. ”

"First of all, I can use some marketing accounts to promote albums with a variety of styles, and of course I will do these things later. At present, the main thing is to use "Glory Angel" to do publicity, how to do it? ”

At this moment, this Xu Yan's combat power is in full swing.

The whole conference room is her home field.

"First of all, find some short video platforms and let them quickly develop a special effect of 'angel wings', with the BGM of "Fairy Tale" 'I want to become the angel you love in fairy tales'. Then contact Weibo big V to open a topic, that is, 'everyone is an angel', at the beginning, it is mainly focused on parents and children, and then spread with love and friendship. ”

Rong Yi was stunned, this is a bit similar to what he said in the show, 'Parents, children or friends are angels to each other', but he didn't say it to Xu Yan this time.

"It is easy for many netizens to follow the trend, and such activities are the behavior of 'having fun with the people', which will not disgust netizens. And what we have to do is to guide well and pay attention to public opinion. ”

"Of course, this kind of heat is maintained well, and it can last for about a week. At least it is enough to let many people know that Rongyi's new album has the song "Fairy Tale". But I personally don't think it's enough......"

Xu Yan looked at Li Lin, then looked at Rong Yi and said, "If I want to continue, I need to get your strong support." ”