Chapter 1058: The forecast is skewed

At noon, Fang Chen and Duan Yongping ate a boxed lunch sent by the city manager with the staff of the East District store, and they were still firmly rooted in the East District store like a screw.

After all, for him and Duan Yongping, as long as there is a mobile phone signal, it doesn't matter whether the person is in the office or in the East District store.

And staying in the East End store, you can also get in close contact with consumers.

This is still a very good experience for the two of them, who are already a little high-minded and do not eat the fireworks of the world, and can really know what improvement suggestions and complaints consumers have about Qingtian.

But after talking to many consumers, it seems that they don't have much of an opinion about Qingtian, but everyone seems to be more interested in him.

In addition, the quality of the food is slightly worse than what he usually eats.

But if you look at it according to the standards of an ordinary person, in fact, Qingtian's working meal is still quite good, two meat, two vegetables and one soup, and because everyone has worked hard today, they also added an extra chicken leg to everyone.

But it's also true, if the quality of the food is too poor, Duan Yongping will not eat the lunch box shiny, and his eyes have been on the chicken leg in his hand.

Being stared at by Duan Yongping couldn't stand it, Fang Chen could only give the chicken leg to Duan Yongping.

Who believes it, the dignified president of Qingtian, the second richest man in China, actually snatched chicken legs from his hands to eat.

But in Duan Yongping's words, he has been thinking about tea and food during this time, and yesterday he rushed from Yanjing to Xiangshan in the middle of the night, and he didn't eat anything for breakfast, and he was already hungry.

At twelve :55 p.m., the mobile phone in Wu Maocai's arms suddenly rang, and Fang Chen and Duan Yongping couldn't help but feel excited, like a thin dog that heard the movement of a hare, and turned their heads to look at Wu Maocai.

"It's Jin Zhijiang's. ”

As he spoke, Wu Maocai handed the phone to Fang Chen.

As soon as Fang Chen connected the phone, he heard Jin Zhijiang's voice on the mobile phone, "Mr. Fang, on behalf of Xiaobawang and the employees of Qingtian Retail Department, I would like to report good news to you, as of 12 o'clock this morning, the company's retail department has sold a total of 15,462 DVD players and more than 1.2 million CDs......

Hearing Jin Zhijiang say this, Fang Chen and Duan Yongping's faces couldn't help but change slightly, and their faces showed a trace of embarrassment and relief at the same time.

To be honest, it was indeed quite embarrassing, and the two of them even had a feeling of being slapped and their faces were hot and painful.

Today's sales in the East District store are expected to be 12.5 times the original plan, and he and Duan Yongping are expected to sell 10 times the original plan of 7,000 units per day, that is, 70,000 units per day.

And now the actual sales volume reported to them by Jin Zhijiang is about 15,400 units......

That is to say, unless there is some miracle such as the gods descending to earth, there is a high probability that the sales of today's DVD players will not reach 70,000 units, and it would be good to exceed 30,000 units.

It is expected that there will be such a deviation, and the most important thing is that they are still doing plans according to the data of 70,000 units in a serious way, and now that I think about it, it is really a slap in the face!

However, in addition to being a little slap in the face, the low sales are actually a good thing for Qingtian, at least they have an extra week of preparation time, and the follow-up pressure will not be too great.

30,000 units a day means that DynaSky's existing 150,000 DVD players can last for five days.

And in addition to the five days, the DVD player made by Xiaobawang overtime can almost have 50,000 or 60,000 units, so the first seven days of publicity activities should be able to barely survive and not open the skylight.

It also means that DynaSky doesn't have to pay so much a hundred dollars for a deposit coupon, and the possibility and probability of scalpers earning DynaSky money are much smaller.

Consumers, they won't have too much resentment against Qingtian.

He thinks that instead of only choosing a deposit coupon to pick up the goods after a month, now you can choose to take the goods directly and leave, and you can choose to take the deposit coupon and pick up the goods after a month, which can make consumers more comfortable.

And after the big publicity campaign, the sales of the DVD player will definitely plummet, so that the production capacity of Xiaobawang can basically be supplied by itself.

Even now he is considering whether to start the plan to let Foxconn immediately intervene in the production of video players.

"Why is there such a big deviation?" Duan Yongping muttered to himself with some confusion.

Fang Chen wanted to nod along with it, but he didn't really understand it, after all, their prediction was made based on the actual situation of the East District store.

However, as soon as he nodded halfway through his head, Fang Chen's mind suddenly flashed and said to his mobile phone: "On your side, are there any data on which stores are the retail stores with the highest sales?" ”

It's a little strange why Fang Chen suddenly cares about this kind of thing that he doesn't even care about, at most it is under the care of the head of the retail department, but Jin Zhijiang still said honestly: "Huangpu store in Shencheng, Xicheng store in Yanjing, Yuexiu store in Yangcheng, and Dongqu store in Xiangshan ......"

After Jin Zhijiang reported the top ten stores in sales this morning, Fang Chen continued to ask: "Which star are these stores?"

"Jacky Cheung, Jackie Chan, Stephen Chow, Andy Lau ......"

Hearing Jin Zhijiang say this, not only Fang Chen, but even Duan Yongping instantly understood.

The reason why the co-authors of these high-selling stores have high sales is because they are all the top stars in Xiangjiang.

But as soon as he thought about it, Duan Yongping shook his head again, it can't be said that these stores were originally the sales champions of the Qingtian retail department, and their sales on weekdays have always been among the top few in the sales department, and the urban area where they are located is also a well-known wealthy area in China.

It should be said that it is precisely because of the high sales of these retail stores that these top stars in Xiangjiang will be sent over on the first day.

In other words, the sales volume of the East District store far exceeded the plan by more than ten times, which is actually the result of a strong combination.

It is also these high-volume retail stores that have boosted the sales of the entire DVD player.

Fang Chen asked Jin Zhijiang to read the ten retail stores with the lowest sales, and sure enough, let alone four or five hundred units, most of them only sold one or twenty units, barely reaching the sales task assigned to them by the original plan of selling 7,000 DVD players per day.

But it is understandable, after all, these stores can't divide stars, they are too remote and remote, and sending stars over is not cost-effective.

After hanging up the phone, Fang Chen looked at Andy Lau, who was working harder in the distance, and sighed: "Is this the so-called star effect? ”

After all, judging from the current situation, the marketing department and the marketing department originally reported to him that there was no big problem with the sales plan of 50,000 units in seven days, but I didn't expect that with the addition of these stars, there would be such a wonderful chemical effect, and the sales skyrocketed by more than ten times all of a sudden.

"It's really scary, but now I think that your trick of inviting a star over is really high!"

As he spoke, Duan Yongping patted Fang Chen's ass lightly.

Looking at Duan Yongping's sincere eyes and his thumb raised, Fang Chen shook his head with some regret, if he didn't know Duan Yongping too well, maybe he would really eat this sycophant.

Besides, this trick of inviting celebrities to come over and help promote the fight was not something he came up with, but Jin Zhijiang.

This is a trick that Jin Zhijiang came up with. Fang Chen said expressionlessly.

Duan Yong paused for a moment, but soon said without changing his face and without a heartbeat: "I believe that Jin Zhijiang also thought of this trick under your leadership and inspiration. ”

After hearing this, Fang Chen turned his head and looked at Duan Yongping with a strange expression and a little helplessness.

He really wants to say dog, no, old Duan, you have changed, you can shoot such a disgusting fart.

If you don't know this, you don't know what you'll think of him, think of Qingtian?

What kind of company is this, what kind of big boss?

The president of the company, the second largest shareholder, has to be such a sycophant to survive.

Wu Maocai looked at Duan Yongping with admiration, he felt that he had filmed the Ninth Master's sycophants on weekdays, and he had already filmed enough, but now compared to Duan Yongping, it was really impossible to make a fool of himself.

No wonder Lao Duan, the second boss of the company, has always sat firmly, and he will have to consult Duan Yongping more in the future.

Fortunately, there are no outsiders here, otherwise I don't know what to think of them, after laughing for a while, Fang Chen glanced at Andy Lau up and down, he felt that Andy Lau's mental state was more radical and full than this morning.

Fang Chen hung such a big carrot in front of them, how could they not be full of energy and passion.

In the morning, Fang Chen's news of determining the spokesperson based on the sales of DVD players and CDs has been conveyed to the ears of all the Xiangjiang stars who came this time.

And these celebrities, who hope to get the spokesperson of the DVD player, are naturally like chicken blood.

After all, the people who connected with them had clearly told them that the minimum endorsement fee this time was 5 million, and it was still Huaxia coins, and if it was converted into Hong Kong dollars, it would be more.

This is an incredible amount, basically they have made two movies, and they are relatively popular movies, as for the female stars, this endorsement fee can top their annual income.

You must know that although the box office of Xiangjiang has been very good in the past two years, if a movie can get a box office of more than 20 million Hong Kong dollars, it can already be called a big hit, and it can rank in the top ten to top fifteen in the current year, and if it was ten years ago, it would be a proper box office champion.

A movie only gets a total of 20 million box office, so in addition to the theater account, distribution costs, production costs, and then with the film company, director, and investors, how much money can they get even if they are the leading actors?

Films with more stars are even worse.

For example, "East Becomes West", which was just released this year, is directed by Liu Zhenwei, Sammo Hung serves as the action director, Leslie Cheung, Lin Qingxia, Jacky Cheung, Maggie Cheung, Tony Leung, Leung Jiahui, Wang Zuxian, Carina Lau, Zhong Zhentao, Ye Yuqing and other more than a dozen popular fried chickens starring.

But the box office is only 23.46 million Hong Kong dollars, how many money can be distributed to these stars?

Hundreds of thousands is remarkable, isn't it fragrant to get a sky-high endorsement fee of 5 million Hong Kong dollars at this time?

In addition, when receiving other corporate advertisements, endorsements consume their popularity, but receiving Qingtian's advertising endorsements is the opposite.

Qingtian not only has a great reputation in the mainland of China, is the top brand in China, its boss is a household name in the entire mainland of the mainland, but the most important thing is that the annual advertising investment of Qingtian is more, more than 100 million a year, or even 200 million advertising costs, will produce an extremely terrifying effect.

That is, after becoming the spokesperson of Qingtian, almost all TV stations will broadcast advertisements starring you, and your fame will also spread at the speed of light in the mainland, which is even better than receiving five international brands and luxury endorsements.

Not to mention the big boss of Qingtian, or the world's top rich man like Fang Chen, even the sixth uncle has to give him face, and being able to leave a deep impression in Fang Chen's heart will have huge benefits for their future development

This is the main reason why Andy Lau has become so hard now.

After all, fame and exposure have always been what they and stars pursue all day long, and their aura, as well as such a high income, including that someone is willing to spend a lot of money to invite them to commercial performances, etc., does not depend on their own fame.

No star or artist will dislike his fame too much.

Moreover, as the so-called people fight for a breath of Buddha to receive a stick of incense, as a top star in Xiangjiang, no one wants others to think that their appeal is not as good as others.

And as far as he knows, as the spokesperson of Xiaobawang's previous products, Jackie Chan is even more desperate, in addition to shaking hands with 100 discs, 500 discs are boxing, and 1,000 discs are kissing.

But whether he can become the first is probably still a suspense, after all, the first one is Jacky Cheung now.

It's just not clear that the reason why Jacky Cheung can rank first is because there are many fans who like him, or because of the good location of the retail store.

Through a simple conversation with the agent during lunch time, they already understand the mystery a little.

After staying in the East District store for a while, Fang Chen and Duan Yongping and his party went to Xiaobawang's DVD player production line.

Now he is no longer worried about the sales of DVD players, after all, the sales of 30,000 DVD players are expected to be much higher than the expected sales of 7,000 units.

As a result, the thing he is most concerned about now is the production of the DVD player, if the DVD player cannot be produced, then everything is in vain.

Even at this time, if there were not many parts that needed to be produced by Xiaobawang himself, Fang Chen really wanted to mobilize some employees in the factory to produce the DVD player.

After all, you must know that in the previous life, when the parts were complete, the production of the DVD player only required a screwdriver.

At that time, in the whole of Lingnan, I don't know how many family workshop-style DVD player assembly workshops with a screwdriver hit the world.