"Then it seems that the only way to do this is to limit purchases. ”

Fang Chen pondered for a while, and said slowly with a solemn expression.

Duan Yongping's eyebrows furrowed slightly, and he said, "What is the purchase restriction method?"

Since it is necessary to reduce expenditure, the purchase limit is naturally the most effective method, but the key is how to limit the purchase.

A few years ago, Tianya Province speculated on real estate and land.

"Whether it is a deposit coupon, or to buy a DVD player, all are restricted, a person can only buy a deposit coupon for an ID card, in the same way, the DVD player is also limited to a person with an ID card can only buy one, people who have a purchase record and ID card, can no longer buy a DVD player. Fang Chen said.

Hearing this, Duan Yongping frowned, "It's just like this, there is a big loophole." ”

Fang Chen's purchase restriction strategy is too simple, he can come up with several ways to crack Fang Chen's purchase restriction strategy by thinking about it casually.

For example, scalpers can easily hire some villagers to buy deposit vouchers in their name.

For these scalpers, a deposit coupon can earn at least 100 yuan, and hiring a villager, in addition to the road expenses, is nothing more than a meal at noon, and then give two or three yuan of pocket money, and you can send people away.

After all, it is not the time to be busy with farming, and the villagers have a lot of time to squander.

And last year's Pengcheng Stock Exchange, what happened is a good proof of this.

Because of the fire of Shencheng call warrants and fortune certificates, when the Pengcheng Exchange announced that it was going to issue subscription warrants, millions of people poured into Pengcheng.

Among them were a large number of scalpers, who hired 1,500 people from the Western Regions Province to queue up for 50 yuan a day, and when a package was opened, it was found that there were 2,800 ID cards inside.

Although the profit of the DVD player cannot be as big as the Pengcheng warrant, but the so-called interests are moving, in order to make money, these scalpers mobilize some relatives and friends around them, villagers from the same township and village, it is definitely a normal thing.

If these scalpers are not just satisfied with the deposit coupon to earn these three melons and two dates, it is not impossible to directly resell the DVD player.

With the current popularity of DVD players, it will definitely not be a problem for these scalpers to earn five or six hundred yuan for a DVD player, even if all kinds of costs are removed, they can almost top the monthly salary of a town worker.

Moreover, even if the scalpers don't mobilize so many people, but only bring five or six relatives and friends to commit crimes, it is enough for Qingtian to drink a pot.

These scalpers can go to a retail store and buy a DVD player in every city.

After all, even if you register for an ID card, you can only do it on a per-retail basis, and it is impossible for other stores to know whether this ID card has been purchased in other stores.

If you want all retail stores to know what exactly this ID card has been bought, and to prevent the possibility of scalpers committing crimes, you have to wait for the Internet that Mr. Fang said to appear in China.

Although there is already a prototype of the Internet in China, the first e-mail was sent as early as seven years ago, and the "Zhongguancun Education and Scientific Research Demonstration Network" was established four years ago, which is the predecessor of the Huaxia Science and Technology Network.

This is the first network in China to connect multiple computers together.

And in the same year, the construction of the four backbone networks started at the same time.

The year before last, the United States also proposed to add Huaxia to its cooperation plan on the Internet.

However, Fang Chen predicts that the real formation of a national network will not be possible until next year.

As the saying goes, far water can't quench the thirst of the near, and if you wait until next year to use the Internet, the daylily will already be cold.

Facing Duan Yongping's puzzled gaze, Fang Chen shrugged his shoulders a little helplessly, what Duan Yongping said, he naturally understood.

After thinking for a while, Fang Chen said to Duan Yongping: "Old Duan, I know that this strategy is a bit simple and crude, and it is impossible to completely block those greedy scalpers, but we are running out of time, maybe the day after tomorrow, there will be no more DVD players in the entire Qingtian to sell, so there are not many methods and strategies we can choose, and this is the most effective one among the other methods and strategies." ”

Fang Chen thought about it for a long time before, and the possibility of completely blocking people from picking up his wool was really almost none, so he simply didn't take precautions, and the method and strategy just now could only be said to be to prevent the gentleman and not the villain.

But don't go too far with those scalpers, if it's really the same as Pengcheng's warrant, thousands of people come to collect his wool, then he is not a vegetarian, and he has to send these scalpers to the bureau for a trip.

"In addition, these scalpers do not have to worry too much, from tomorrow, the company will arrange at least two employees of each store every day to take the electronic registration form of their own stores to other retail stores in the province with floppy disks, and merge the data of other stores. Fang Chen said.

Even if these scalpers are running around to commit crimes, they are at most going around in the province, and they are not going out of the province.

And he doesn't expect to be able to block all the scalpers, just block as many as he can.

"Besides, this kind of thing won't last too long, and when our production capacity can keep up, so that consumers can buy a DVD player at any time, and then cooperate with some publicity or something, the means are more ruthless, and scalpers will naturally put an end to it. ”

Fang Chen believes that as long as consumers can buy a DVD player at any time, there will naturally be no room for scalpers to survive.

After thinking about it, Duan Yongping finally nodded silently, Fang Chen's purchase restriction strategy is indeed the simplest, the most brutal, and the most effective.

"Don't let me catch these scalpers!" Duan Yongping suddenly snapped.

Seriously, since there were scalpers eyeing Qingtian, he really fought with these scalpers a lot.

Seeing this, Fang Chen patted Duan Yongping's shoulder with relief, and said with a smile: "The sales of the DVD player are good, and being targeted by scalpers is actually a good thing, it is better than no one cares about it, and it is better to not even sell it, but we didn't expect the sales of the DVD player to be so good, and we couldn't arrange the production." ”

Speaking of this, Fang Chen's expression suddenly became a little weird.

At this time, he really had a sense of taking a lot of strong pills for the DVD player.

If it weren't for his desperate efforts to improve the function of the DVD player, reduce the price of the DVD player, enrich the types of CDs, and advertise frantically on CCTV, as well as provincial and municipal TV stations, newspapers and magazines, and invite these stars to come over to help promote, presumably if he only relied on Qingtian's own brand ability, he would not be able to sell these multi-DVD players.

After all, no matter what new products Qingtian comes out, the die-hard fans who buy it as soon as possible are not too many.

Duan Yongping smiled bitterly helplessly, and then shook his head, he knew that Fang Chen was just comforting him.

In fact, everything that Qingtian has done before can be said to be impeccable, and even if the sales volume is much higher than expected, there is also a plan.

It's just that who would have thought that the sales of the DVD player would be ten times more than expected, so exaggerated, and completely disrupted all his plans at once.

As for saying that the production arrangement is not done well, it is even more nonsense.

Xiaobawang has stocked 150,000 DVD players and increased the production capacity to 200,000 units per month, but the most important thing is that it has communicated with Foxconn, as long as Qingtian speaks, Foxconn can produce DVD players for Qingtian at any time.

It's all prepared like this, how can it be sufficient?

It can't be said that all three million DVD players are produced at once and piled up in the warehouse, if you really do this, then Qingtian's other products will not be produced?

If you want to blame it, it seems that you can only blame the sales of the DVD player.

As if a wry smile would be contagious, Fang Chen couldn't help but smile bitterly, "Okay, old Duan, no one has a long front and rear eyes, the ghost knows that the sales of the DVD player will become so good, and we also have to note some discs, and the disc production line also needs to work overtime to produce." ”

Duan Yongping nodded and agreed, to be honest, in fact, the sales of optical discs are much higher than the sales of video players, and the expected growth rate is much higher.

After all, there is still an expectation or task of one million disc players, and from beginning to end, no one thought that the 100 million discs produced by the disc could be sold.

100 million discs, no matter how you look at it, it is not still in Hongmeng, and even Xiaohe's sharp corner of the DVD player can be laughed at.

It's just that the production task is arranged according to 100 million copies, after all, the cost of such a thing as a disc is low, and the area is small, and if it can't be sold, it won't be sold, it doesn't matter, it will be sold again next year.

However, the most important thing is that the cost of the disc has been reduced to three yuan, and the price of the largest optical disc factory in China is still more than 20 yuan, and the optical disc factory only has a production capacity of several million yuan per year, so it is not a threat to Qingtian at all.

It's just that judging from the current popularity, it seems that the 100 million discs that I thought were more than enough have not had a trend of being enough.

After all, according to the rules of Qingtian, these fans can only get the opportunity to get close to their idols if they buy CDs in large quantities.

In this way, can disc sales not explode?

Speaking of which, if you want to blame, you can only blame these star chasers for being too terrifying!

Seeing that Duan Yongping agreed with his words, Fang Chen said again: "Do you have any ideas about spokespersons?"

Hearing this, Duan Yongping subconsciously glanced at Fang Chen, his expression a little strange.

You know, Fang Chen is known for his prophetic ability to predict.

What is this today?

After playing eagle all my life, but in the end I was pecked blind by a small house finch?

After knowing Duan Yongping for all these years, especially after treating each other with sincerity and supporting each other for all these years, Fang Chen instantly knew what Duan Yongping was thinking in his heart now, and his face couldn't help but change, and he became a little annoyed and angry.

Seeing that Fang Chen seemed to be getting angry, Duan Yongping hurriedly said, "I don't have any ideas about spokespersons. ”

Before, he actually thought that Jackie Chan was very good, and over the years of cooperation, the other party had never made any trouble, and he was quite professional, if he needed to cooperate with the publicity, he could basically call over with a phone call.

Therefore, Jin Zhijiang reported that he wanted Jackie Chan to continue to be the spokesperson of the DVD player, and he immediately agreed.

can report to Fang Chen, but it is stuck, then he naturally has no idea, and Fang Chen is in charge of all the affairs of the spokesperson.

Seeing Duan Yongping's appearance that had nothing to do with him, Fang Chen couldn't help but roll his eyes several times in his heart.

He naturally knows that Duan Yongping likes Jackie Chan, but this eldest brother, who has left a strong mark in the Xiangjiang film circle, and even the Chinese film circle, and in the history of world cinema, is really not a good candidate for a spokesperson.

He was really afraid that after he chose Jackie Chan, Jackie Chan would make the DVD player yellow again, not to mention how important the DVD player is to Qingtian in the future, just to say that the 12 billion sales and 9 billion costs involved in these 3 million units will make him jealous and be careful in the matter of the DVD player.

After a deep groan, Fang Chen said: "In this way, give these stars a chance to compete fairly." ”

"Competition?" Duan Yongping said in surprise.

He was a little unsure of what Fang Chen was going to do, how to determine a spokesperson, and how he still needed to compete.

"Well, that's right, it's competition, these stars compete with each other, with the sales of the DVD player and the sales of the disc as the assessment criteria, whoever sells the most DVD players and CDs will become the spokesperson of the Qingtian DVD player!" Fang Chen said categorically.

He actually liked Stephen Chow before, but in the end, after thinking about it, he still felt that competition was the best way to select a spokesperson.

The spokesperson chosen in this way must be the best one for the sales of the DVD player and the establishment of the DVD player in the minds of consumers.

And in this way, these stars will pay more attention and work harder for this week's promotional activities of the DVD player.

And it can be regarded as giving Jackie Chan a chance in disguise, if Jackie Chan can prove himself, it will indeed be of great benefit to the sales of the DVD player, Fang Chen is not saying that he has to dislike him for anything.

After all, sales are the best proof of this.

Duan Yongping couldn't help but look happy, he also thought of Fang Chen's plan, which was beneficial to Jackie Chan.

Of course, this is definitely not as good as directly appointing Jackie Chan as the spokesperson of the DVD player, but at least it is to give Jackie Chan a chance to compete fairly, and it can be regarded as a knot in his heart.

And if Jackie Chan can't compare with other stars, then other stars become the spokesperson of the DVD player, and he will naturally not say anything.

Even if his real skills are not as good as others, and his sales are worse than other stars, even if Fang Chen changes his mind and wants Jackie Chan to be the spokesperson of this DVD player, he will admonish him.

After all, the most important thing is to make the DVD player good.

After arranging the various response plans and measures discussed just now, Fang Chen and Duan Yongping stayed in the East District store and waited silently.

They are waiting for this morning's national sales report on DVD players.

After all, some of their previous strategies were actually only specified based on the sales of one store in the East End store.

Therefore, it is particularly important to know the real sales situation of the whole country.