Chapter 492: Hype
He knew that there must be something wrong with Tang Ming rushing over, but it was really unexpected for him to let the show be broadcast in advance.
The late stage of the first issue of "Our Good Times" has been completed, and the editing of the second phase has been completed, and the post-production is also being done, but if it is broadcast in advance, it will also be affected, after all, it still needs to be promoted.
"How bad is the situation?" Chen Ran frowned.
Under normal circumstances, TV stations are reluctant to cut the program in half, which hurts the enthusiasm of the audience too much.
As long as you can get by, you can pinch your nose and finish broadcasting at a loss.
Tang Ming sighed, "It's very bad, the show has collapsed as a whole, our satellite TV has just improved because of the king of comedy, and I don't want to ruin the schedule because of this." ”
"This is also ......" Chen Ran really didn't know how Rainbow Satellite TV did it, and even Director Tang said that it must be a bit grim.
Seeing that Chen Ran was a little paused, Tang Ming said: "I came here to discuss with you, if it will affect the show, then there is no need." ”
That's why he wanted to come in person, it depends.
In his heart, he really hopes that the show can take over and go directly to the top, but "Our Good Times" is a program prepared by Chen Ran and them, if it will be affected, it is absolutely impossible to let it take risks.
Which is more important, Tang Ming still pinched it very clearly.
Chen Ran paused for a moment and said: "There will definitely be an impact, if it is going to be broadcast now, there is not enough time for warm-up publicity, and it happens to be ...... at this node."
Tang Ming thought that Chen Ran disagreed, he thought about it and sighed: "Also, now Zhaonan Satellite TV's "The Power of Dreams" is hitting the blockbuster, Mango Satellite TV and Tomato Satellite TV's program ratings are not bad, the market can tolerate a hit, and other programs will be more difficult, and the impact will inevitably be not small, I owe it to consideration." ”
Compared with the new show, the schedule is not so important, I thought about this before, but I didn't think too much about it, but now when Chen Ran mentions it, I have to think about it more.
Seeing Tang Ming's sad look, Chen Ran said: "The potential of the market is very great. ”
Tang Ming looked up at Chen Ran, not understanding what he meant.
"I said that it has an impact, but because there is too little pre-publicity, our program has not been warmed up until now, it will be broadcast in the short term, and the publicity is insufficient, and it happens that at the node where the show collapses now, some viewers will be lost, as for whether a time period can accommodate two hits......" Chen Ran smiled: "The director really underestimated the potential of the market, and the ratings record of "I Am a Singer" is enough to prove this, right?"
Tang Ming looked at Chen Ran a little stunned, is this going to start the broadcast in advance?
"If the program is good enough, it really doesn't have to abide by the laws of the market, and "Good Times" and "The Power of Dreams" are two extreme types of programs, one fast and one slow, and the audience is not the same, the impact is there, but not so big. Chen Ran abandoned his usual modesty when he said this, and looked full of confidence.
The show is good enough that he doesn't have to abide by the laws of the market, and this sentence shows his self-confidence, so that Tang Ming is a little stunned.
What's more, "The Power of Dreams" may not necessarily reach a hit. ”
Chen Ran pursed his lips and said.
Tang Ming thought to himself that the ratings of "The Power of Dreams" have reached 2.7, if nothing else, according to the next progress, it will definitely become a hit, slow to slow, and it is still rising after all.
But looking at Chen Ran, he thought of the reason why Chen Ran said this.
remembers that Chen Ran, the king of comedy, wanted to maintain the popular ratings until the end of the show, but "The Power of Dreams" started ahead of schedule, resulting in less than 3 ratings.
Because the market is here, a new show attracts a large audience, which is bound to cause the ratings of the old show to decline.
Chen Ran means that the launch of "Good Times" will affect "The Power of Dreams", and even make it a hit?
Although Tang Ming has confidence in Chen Ran, this show is a new genre, and it is a documentary of pastoral life that is very different from other reality shows, the pace is slow, and it has not been tested by the market, how can it be possible to snipe the already popular "The Power of Dreams"?
Tang Ming really didn't think wrong, Chen Ran almost meant that.
The ratings growth of "The Power of Dreams" has slowed down, and this kind of new program is afraid that the audience will have aesthetic fatigue, and the program model has remained the same, and the audience will be bored after a few episodes, and now it is just at this node, which can be seen from the ratings curve.
If there are no other attractive programs, everyone will always watch them, but if there is a choice, the ratings will definitely be greatly affected.
Last time, the king of comedy was affected by the power of dreams in the ratings of the last episode, which caused the ratings of the last episode they carefully prepared to decrease a lot, and Chen Ran was worried about Zhaonan Satellite TV.
There is no chance, and it is okay if the schedule is not met, but now that he has bumped into it, he naturally wants to try.
He is not a god, and there is no way to guarantee that the new show will be popular, but their program has Zhang Fanzhi, idol Tang Han, Gu Wanwan, Fang Bo, especially Zhang Fanzhi, is the first time to be a resident guest on this kind of reality show, even if many viewers don't like reality shows, but they will be curious to watch the first episode.
The launch of the new show will definitely distract the audience, even if "The Power of Dreams" is really of excellent quality, it will make them tremble.
"The Power of Dreams" is not just a hit for Zhaonan Satellite TV.
Chen Ran has never been a generous person.
"But ......" Before Tang Ming came, he wanted Chen Ran to see if the show could be broadcast in advance, but now that Chen Ran agreed, he hesitated.
After calming down, he had to consider whether it was cost-effective for the show to collide like this.
Finally, he asked, "Will the early broadcast affect the quality of the program?"
"The end of the first phase is over, and I'm going to ask you to come over and have a look at it these days. Chen Ran said, "There will be no problem with the quality, but the publicity must be stepped up." ”
When Tang Ming heard this, he knew that Chen Ran would not joke about this kind of thing, so he immediately nodded.
The purpose of coming here was achieved, but Tang Ming was a lot nervous.
Because he doesn't know whether it's good or bad.
......
At night.
The program team held an emergency meeting.
"What, the show is going to be broadcast in advance?"
Everyone was a little surprised, they could have done the show slowly, but they didn't expect it to be so rushed.
Ye Yuanhua's eyes also shrank, thinking of Rainbow Satellite TV's program, he paid attention to Rainbow Satellite TV's program, knowing that the ratings were not good, but he didn't expect Rainbow Satellite TV to cut it directly, he pondered for a moment and said: "There is no problem with broadcasting, we have finished the first issue, and the second issue will be very soon, but if it is broadcast next week, will the publicity keep up?"
The publicity of the program is very important, very important, and the aroma of wine is also afraid of deep alleys, especially in the place of Rainbow Satellite TV, if the publicity is not good, the audience will not know about your program, what is the use of you being good?
"Publicity is one thing, the key is that this time is really not a good time, "The Power of Dreams" is impacting the hit, and our show is a bit of a gun. Lin Fan said with a frown.
"A hit, it must have an impact on us, it's impossible for Rainbow TV to have no other prepared programs, right?"
“......”
Everyone basically said everything they could think of.
This is the hard work of everyone who has worked hard for a long time, and they have been feeding mosquitoes here for a long time, just for this show, and no one wants the show to become cannon fodder in the case of insufficient preparation.
Chen Ran has considered all of these, just like he said, the audience of the two shows does not conflict much, and it happened to be at the node when the potential of "The Power of Dreams" is about to be exhausted and the audience is aesthetically fatigued.
If the gap between the two is too big and Chen Ran takes out "Zhou Zhouxiu" to touch "The Power of Dreams", then Chen Ran is not a fool.
I remember that there were two phenomenal programs on the planet that almost hit the schedule, and ended up with one of them jumping and changing gears.
If it is two phenomenal programs, Chen Ran will consider it, but "The Power of Dreams" cannot eat all the market.
Chen Ran's eloquence goes without saying, and as the owner and producer of the company, coupled with the rhetoric prepared before, it took less than half an hour for everyone to accept it.
Their ill-prepared show is going to collide with "The Power of Dreams" in advance.
These times are a bit tight, during this time, Rainbow Satellite TV is grinding prices with some advertisers on the title and advertisement of "Our Good Times", and at this time, it has changed to the Friday schedule, and it also needs to be determined, in addition, they need to immediately make a publicity plan for "Good Times", and they need to beat the fame of the show in less than a week.
What is the fastest way to become famous in these times?
Gossip.
Lacy news about celebrities, this has always been the fastest spreading.
But using other scandals of celebrities to attract attention, Chen Ran is a little disgusted by this, and there are only five celebrities, how to stir up scandals?
The male guest can be used by one Tang Han, and the female guest is the first to exclude a child star Wang Ziyu, not to mention Zhang Fanzhi, who dares to bring it up, Chen Ran asked him to go abroad for team building the next day, and Gu Wanwan was unwilling.
Then you can't do without male guests, just hype Gu Wanwan and Zhang Fanzhi, right?
"Actually, it doesn't have to be hyped between two guests......"
Ye Yuanhua suddenly muttered.
Everyone thinks it's inexplicable, there is no need to hype between the guests, is it hype behind the scenes? Who knows you?
But they suddenly paused collectively, remembering a picture that Ye Dao sent in the work group a few days ago, and everyone silently turned their heads to look at Chen Ran.
Chen Ran felt everyone's gaze, a little inexplicable.
"Look at what I'm doing, if it's Ye Daoti, I have to ask him. ”
Everyone looked at Director Ye, and they all coughed, wanting to see how Director Ye brought it up.
Ye Yuanhua took a breath, he just said it in passing, but it felt like it was quite funny.
But it's about the boss, how do you mention this?
......
......
ps: second update
There's one more chapter later.
Ask for a monthly pass, now the classification is sixth, and Aunt Bai is three hundred votes short of the fifth.
At the end of the month, it is not overdue.
Kowtow to the big guys.