Chapter 494: Propaganda
Chen Ran looked at everyone's strange appearance, and wondered in his heart, what was going on with this group of people, and suddenly chattered.
Ye Yuanhua wanted to speak several times, but he didn't say it.
If it's only about Chen Ran, then from the degree of importance he attaches to the show, he won't consider it.
But Zhang Xiyun has to help him to promote the show, and everyone can see clearly what Mr. Chen's feelings for Zhang Xiyun are, can he agree?
Everyone didn't mention it, waiting for Ye Yuanhua to say, he simply dragged it to the end of the meeting.
Chen Ran grabbed him and asked, "Director Ye, what happened to everyone just now?" Looking at Ye Yuanhua for a moment, Chen Ran said, "Don't tell me that you don't know, I'm not stupid, right?"
Ye Yuanhua didn't hesitate, "Didn't you discuss using the photo of you and Teacher Zhang as a poster a few days ago?"
Chen Ran nodded slightly, he also said that if you want to publicize it, you have to cut yourself, after all, the guests of the show are the most important, what is the matter with your entire staff.
"When it comes to hype just now, I thought of this, the photo is not cut, it is directly made into a poster and put it on the Internet, and I ask Mr. Zhang to help promote it. Ye Yuanhua said and looked at Chen Ran, "It's not okay for others to stir up scandals, but Mr. Chen, your relationship with Mr. Zhang is public, and many people are very curious about you, you also saw the photo, it matches the style of our program too well, make a poster and let Mr. Zhang throw it on Weibo, and when the time comes, the whole hot search, the publicity and popularity of our program will come up." ”
Chen Ran was slightly stunned, and then looked at Ye Yuanhua with some glare, he didn't expect that these people were hitting him with their thoughts, and smiled angrily: "Do you really dare to think about it? I'm not a star, and you still let me do publicity?"
"I think it's pretty good. Ye Yuanhua said.
Chen Ran shook his head and said, "This thing can't be done." ”
He hasn't reached the point where he wants to hype up his relationship with Zhang Fanzhi, even if the mountains and rivers are exhausted.
The relationship between him and Zhang Fanzhi was originally quite pure, from the realization that they were together, it was a matter of course, and Chen Ran couldn't do it with this pure emotion for the sake of the show.
"Actually, it's not hype, the relationship between you and Mr. Zhang has always been very good, but the real side is presented in front of netizens. Ye Yuanhua persuaded: "Look at that photo, how meaningful it is, it's a pity not to show it to others." ”
Chen Ran still shook his head, he was quite stubborn in this regard.
And relying on these hype, it was not what he liked in the first place, the show was full of the beauty of life, showing a small luck in the ordinary, if such a show is hyped like other programs, it will be covered with a layer of vulgarity, when the audience reacts, the atmosphere that the program strives to create will be destroyed, and then think of the content of the program will become utilitarian and false.
What's more, if it involves him and Zhizhi, he can't accept it.
"Just follow the normal process of publicity, there are Xiyun, Gu Wanwan, Tang Ming and their fame, a week's publicity is enough to make a name for themselves, as long as they continue to promote in the future, they don't worry about the popularity, at most, the premiere is slightly worse, there is no need to go sideways. ”
Chen Ran's words can be regarded as rejecting Ye Yuanhua's proposal and finalizing the propaganda model.
"It's a pity......" Ye Yuanhua watched Chen Ran leave and muttered in his mouth.
He thinks that this propaganda method is definitely the most economical and efficient way, and there may be unexpected effects, but Chen Ran can't help it if he disagrees with them, after all, it is not simple propaganda, but also involves Chen Ran's love life.
"I knew it. Ye Yuanhua rubbed his eyebrows and smiled bitterly, he was involved in the boss It is not easy to speak, and it would be embarrassing if he was rejected.
But after all, he is an old partner with Chen Ran, and this matter does not affect the relationship, but he feels a little sorry in his heart.
If it were to follow the normal publicity process, it would be worse than what Chen Ran said, but what can be done now?
In this case, we can only increase investment in publicity and make the show as famous as possible during this week.
......
Zhang Fanzhi was wearing a long skirt, because the weather was getting cold at night, he was obviously wearing stockings on his legs, his hair was braided into a hemp braid, and the makeup on his face was very light and light, and there were almost no traces of makeup, but his small mouth was red, which looked simple and intellectual.
She stood there quietly, with no expression on her face, but she shook when she saw Chen Ran come out.
Chen Ran didn't expect her to wait here, he told her that he was going to work overtime, he hurriedly trotted over, and asked recently: "Didn't you say that you would work overtime and let you rest early?"
"Too early to sleep. Zhang Fanzhi pursed his lips.
Chen Ran felt that the weather was getting colder, grabbed her hand and felt cold, held it with both hands and rubbed it, "Rest doesn't mean to sleep, it's good to relax." ”
"Then I'll go back and rest now. Zhang Fanzhi said in a muffled voice.
Chen Ran grabbed her hand and said, "Don't, it's all been waiting until now, let's go, otherwise you won't wait in vain." He said and grabbed Zhang Fanzhi's hand and took a breath of hot air, and said: "Look at your cold hands, don't wear a skirt at night in this weather, I feel distressed if it freezes." ”
Zhang Fanzhi looked left and right, and didn't know if there was anyone, she said: "It's not cold this weather, I've always been like this." ”
Of course, Chen Ran knew that it was her physique, and her hands were cold even in summer, but seeing her wearing a skirt and cold hands in this weather made her feel very distressed.
"Why is there a meeting so late?"
"Because of the show, the show may have to be broadcast in advance. ”
"Broadcast in advance?why?" Zhang Fanzhi raised his eyebrows.
Chen Ran said: "There is a problem with the program of Rainbow Satellite TV, and our program is ready to be broadcast in advance, but we have made the first issue, and the problem is not very big, haha I may have to trouble a few of your guests next, and the recording process may be a little rushed." ”
"Can the propaganda keep up?"
"If you can't keep up, you have to follow, you have met, but the show has you, but what about the popular star, don't worry about publicity. ”
Zhang Fanzhi frowned and glanced at him, "Exaggerated." ”
Chen Ran looked at her and muttered: "How can it be exaggerated, Zhizhi, you are now a first-line star, and except for "I Am a Singer", you rarely appear on the show since then, let alone a reality show, many fans have been looking forward to it for a long time, and the effect will definitely be very good." ”
Zhang Fanzhi was obviously embarrassed by Chen Ran, coupled with the thump of this sycophant, it looked very exaggerated, Zhang Fanzhi turned his head away and didn't look at him.
The two walked all the way, and Chen Ran never mentioned what Director Ye said.
If the show is going to be broadcast, the guests must help promote it, but this publicity is different from the hype that Director Ye wants them.
On the second day, the program team contacted several guests one by one, saying that the show would start in advance, and a few guests were needed to help promote it on Weibo, and they wanted to take some promotional photos.
Several guests were stunned, as if they didn't expect the show to suddenly start in advance, there was originally more than a month of preparation time, and now it's gone?
Tang Han was a little worried that there would be problems with the show, but if he signed the contract, he couldn't jump off the thief ship, and the investment in the show was not too small, and the program team was so serious and hard-working, it was impossible to joke about the show.
After a few considerations, I was a little relieved and said that I would fully support the publicity.
Lin Lan was a little worried.
Gu Wanwan asked, "Sister Lan, what's wrong with you?"
Lin Lan said: "Worry about the show. ”
"What's there to worry about?" Gu Wanwan didn't understand.
Lin Lan said: "This is the same as the TV you filmed, the TV series is not promoted enough, how many people will watch it when the broadcast starts?"
"These program teams will solve it. ”
"They're definitely going to take it seriously, but it's too short, it's going to be broadcast next week, and there was no warm-up before, and the ratings are a bit hanging. Lin Lan said: "I have chosen such a variety show for you for so long, but I didn't expect that there would be problems halfway." ”
"It should be fine, right? Chen Ran did a lot of things, but the ratings were not bad. ”
Lin Lan said: "You know Mr. Chen quite well, but this time is different from before, and now there is Zhaonan Satellite TV's "The Power of Dreams", which could have been staggered, but now it can't be staggered." ”
Gu Wanwan smiled to cover up the little mistake just now, and only when she heard Lin Lan talking, she said: "Anyway, it's all encountered, let's watch the program team deal with it, Sister Lan, it's useless for you to worry." ”
Lin Lan could only nod.
......
On the second day, "Our Good Times" officially began to be promoted.
First of all, Rainbow Satellite TV's official Weibo released the broadcast adjustment of the program, and pointed out that the guests of the program will be Zhang Xiyun, Gu Wanwan, Tang Han, Wang Ziyu and Fang Bo as resident guests, as soon as the news came out, the audience who paid attention to Rainbow Satellite TV was a little surprised.
Although they knew that the Rainbow Satellite TV program was bad, they didn't expect them to cut the program so decisively.
And the reality show that took over was a bit eye-catching, and it actually gathered first-line singers, popular flowers, and top idols in the show, this is the program configuration of Rainbow Satellite TV?
Many viewers were stunned.
It's just that the name is a little weird, "Our Good Times", what kind of show is this?
The publicity is naturally not limited to this, when the official blog released the news of the program adjustment, Zhang Xiyun, Gu Wanwan, and Tang Han were all on the hot search on Weibo.
Obviously, the program team is starting to exert its strength.
Others didn't feel obvious, but many people in the industry suddenly heard the wind and flipped to the Weibo of the program adjustment, and they were all a little stunned.
"What's going on, isn't this a program made by Chen Ran's company? It's scheduled to start broadcasting in about January, why is it going to start broadcasting now?"
"Is Rainbow Satellite TV stupid, I haven't heard the wind about this show before, and now it's obviously catching ducks on the shelves, this is a program carefully prepared by Chen Ran's company, and it's willing to waste it like this?"
"With this kind of publicity, I feel that it is difficult for this show to start!"
“......”
Even if there is a hot search, but the publicity effect is not good, the advertisement should be done slowly, and it is best to penetrate into the hearts of the people.
The people in the program team can ignore the voices of others and promote them step by step, and then it's time for the guests to jointly promote.
Each guest forwarded the news of the official blog, and even independently posted new program information, cooperating with the hot search to promote, which had a slightly better effect.
And just later, Zhang Fanzhi saw that everyone else had posted on Weibo, she hesitated a little and flipped out a photo from her mobile phone.
In the photo, she is sitting on a chair knitting things, and a handsome boy next to her is sitting quietly watching with a smile on his face.
This scene shows what it means to be 'only you in my world'.
She paused for a moment, then pressed publish.
This quiet and beautiful photo was sent out from Zhang Fanzhi's Weibo through the server and pushed to every fan who followed her.