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Qin Yue snapped and posted a group photo in the group, saying: I just set off, I went out too early, there are few people on the West Lake, why wait until twelve o'clock.

Lin Fang: ...... You're too ceremonial, too.

"I thought it was ...... at first" Lin Xiao looked at the news in the group chat, and couldn't help but sigh with Huang Lu, and said: "I thought Yue Yue and Xu Yuanhang had something, but now it seems that I thought about it too much." ”

Meeting together for New Year's Eve may bring a little other color to itself. But Qin Yueyue and Xu Yuanhang were able to show this matter without the slightest ambiguity, set off regularly, and go home after the New Year, never staying for a while or in advance, and really just getting together for a New Year's Eve. No wonder Lin Fang is boring, and would rather play games at home.

Huang Lu knew his partner very well, and complained mercilessly: "Qin Yueyue, this fool, even if there is no Xu Yuanhang, he will run all the way over alone, and toss back again at night, and he will not have other thoughts, just want to celebrate the New Year." ”

Lin Xiao was dumbfounded when he heard this, and he couldn't see that the person who was usually very arrogant still had such a persistent side. After thinking about it, he said, "But it's good, it's good to have something you want to do." ”

"What about you, don't you have anything special to do?" Huang Lu asked.

Lin Xiao looked around and said teasingly: "Who will broadcast live when I leave?"

"I, if I want to play, just go out and have fun. "In these things, Huang Lu is quite generous.

"Forget it," Lin Xiao complained: "It's a good holiday, who wants to see a rough man carrying clothes and selling in the live broadcast room? ”

"That's," Huang Lu happily accepted Lin Xiao's evaluation, saying: "I've watched too many good-looking anchors, and maybe I can get traffic again if I watch some mudslides, and it's another wave out of the circle." ”

"Dreaming about you. ”

After speaking, the two glanced at each other, and then they couldn't help but be happy.

People who can stay in the studio on Chinese New Year's Eve have nothing to like besides work.

The snow outside the window was still pouring down, and it was much heavier than during the day. The street lights around are still emitting this dim light, which is obviously the moment of heavy snowfall, but it makes people feel inexplicable warmth, spreading quietly in the small live broadcast room.

"Today's live broadcast is a little more relaxed, just a few symbolic casual chatters, don't get too tired. Before the live broadcast started, Huang Lu specially made Lin Xiao a cup of flower tea, and said casually when he handed it over.

"Well, there shouldn't be a lot of people shopping today. Lin Xiao took it and said, "Today I plan to talk about collocation." ”

In just a few months, after several big promotions and hot searches, the traffic of Fantes's live broadcast room has reached a pretty good height, surpassing stores of the same type and period, and even faintly competing with some large stores with their own search traffic. With such a good prospect, it is not a good choice to cut off the broadcast during holidays, which is why Huang Lu and Lin Xiao both chose to stay and continue the live broadcast.

However, as Lin Xiao said, holidays, especially on special days like now, more people are still more inclined to do something ritualistic, and the transaction rate of online shopping will also decline slightly. In this way, it is a good choice to chat a little more easily in the live broadcast room.

The direction of the live broadcast was set, and after almost the time, Lin Xiao pressed the start button.

Since there is no need to spend much effort to explain and display, Lin Xiao can almost be busy alone. Huang Lu stood next to him for a while, estimating that the rhythm of the live broadcast room had stabilized, and there were not many people who needed Lin Xiao to dress and show, and then turned around and entered the office next to him.

This year's New Year's Day and the Lunar New Year are a bit far apart, and the official Chinese New Year is only in mid-February, but now many things need to be prepared in advance.

Almost as soon as the Spring Festival holiday is over, you have to start preparing for the Spring Festival, and you have to completely decide on the new spring clothes before the year.

This is also the first time that Fantes has completely started to be original.

Compared with going to the factory to find a needle in a haystack, deciding and choosing a new model is a test of personal vision and ability.

After all, if you just go to the factory to select models, you often only need to test a small amount to see the effect in the early stage. If the effect is good, then add the quantity from the factory. In the case of no stock, if the response is really good, you can place an order to make it, if it is average, you can only give up and take it off the shelves.

This is also the main operating mode of the vast majority of small stores on Taobao.

The Hanfu made by Xu Yuanhang, although it is also a small order, and it is mainly a seasonal group purchase. However, because of the niche nature of Hanfu, there are only a handful of large stores that have been formed, most of which are the same as Xu Yuanhang, and can only do some seasonal group purchase orders. It is precisely in this way that Hanfu can increase the price and focus on quality control and the originality of the design.

It's just that the same path is difficult for fashion.

Fashion is too popular and common, and there are many mixed businesses. The original style that came out today will soon be able to see the imitation on major platforms.

Especially for businesses that take the original route, it is even more difficult.

In the market environment, the price is destined not to be raised too high. When the originality of quality design is well controlled, it is necessary to test the speed of the new.

In the case of good sales, you need to take into account the stocking and inventory, once the popular model can't keep up with the delivery, it is easy to give other stores time to copy. In the end, it is often not only the sales volume that is divided, but also the number of word-of-mouth visitors and so on.

Fantes has been thinking about things for a few years, and now it is finally on the agenda with the help of the live broadcast, but there are still a lot of troublesome things in terms of specific operations.

First and foremost is the selection.

At present, most of the styles in the store are designed by Zhao Qingran, and Huang Lu went to contact the factory for proofing and finished products. However, the early development of plate making and proofing is a process that consumes a lot of money and manpower and material resources. The design drawings must be screened before they can be sent for proofing. After proofing, let people of different body types try it out, and continue to adjust it according to the actual version and style. Finally, according to the final garment effect, the specific quantity and new time of the bulk goods are decided.

"Still looking at the new model?" Lin Xiao glanced in the direction of Huang Lu's office when he came out to fetch water and rest.

"Hmm. Hearing the voice, Huang Lu raised his head from the computer and pinched the bridge of his nose.

Not only can the new model not be selected simply according to personal preferences, but also needs to be selected in combination with the popular trends at home and abroad, as well as the current sales rankings of major platforms.

"Spring clothes should not be too different from the current popular styles. Lin Xiao doesn't have much experience in clothing, so he can only guess and understand from the perspective of consumers: "The tone and style of spring clothes should be jumpy, but the overall style and style should not change much." ”

Compared to autumn, the time for spring clothes is too short.

As soon as the New Year is over, the mall is almost all thin spring clothes. In April and May, almost all of them change into summer clothes.

But for Fantes, the sales advantage is the inner wear of spring and autumn clothes, and this link is very important.

"Well, there are mainly three kinds of woolen sweaters and sweatshirts and T-shirts, and the pants will continue to sell these models this year, and we will see if we can change the material when the time comes. After Huang Lu finished speaking, he leaned back on the back of the computer chair and stretched out a long lazy waist, as if he was too tired to do it.

For a super busy person like him, who has been in a state of continuous rotation for a long time, stopping and sitting quietly makes him feel even more uncomfortable.

Lin Xiao walked over, clicked on the computer screen that had been automatically extinguished, and the design drawing being displayed suddenly appeared in front of him. The styles are almost the same as what Huang Lu said, mainly because of the difference in style and pattern.

After Huang Lu gave Zhao Qingran an absolutely relaxed environment and freedom, Zhao Qingran also reciprocated the same or even more results. After all, it was the first time to give Fantes a design drawing, and Zhao Qingran put almost all the good and suitable styles he could think of, not to mention, and also matched a lot of good patterns and colors at the moment. Lin Xiao glanced at it casually, and he knew why Huang Lu had such a headache when he chose the new model.

It's just too much, and the quality is not bad.

"Zhao Qingran, this girl is really ......" Huang Lu leaned on the back of the chair, pinched the bridge of his nose and couldn't help but sigh: "It's too sincere." ”

For other companies, it may be considered a two-quarter blueprint if it is submitted in batches. It is estimated that not only did I draw every day during the time I came, but I also turned out the design drawings that I had when I was at home before.

"Help me take a look?" Huang Lu said with his eyes closed.

"Let's wait until the live broadcast is over. When Lin Xiao's hand was taken away from the mouse, he accidentally clicked on it, and then a sheet jumped out, and Lin Xiao was stunned.

"Is the main promotion money decided?" Lin Xiao suddenly asked.

"No," Huang Lu straightened up, looked at her suspiciously, and asked, "What's wrong?"

"Oh," Lin Xiao gestured to the picture on the screen and said, "Otherwise, this is it." ”

In the center of the computer screen, a design of a cardigan is displayed.

The cardigan is generally a faint lilac purple, with stripes of black on the hem and chest, which look like zebra prints at first glance.

Light purple is the popular color of this year, and it is expected that when offline and online stores distribute goods after the year, you can see a piece of purple in full bloom. But this color can be a small challenge for people who make clothing.

This color is really too niche.

Compared to the ripe black, white and grey, and the navy olive green and burgundy that have come later, the audience for purple is quite limited.

Purple has always been a symbol of grace and luxury, such a color, unlike other popular colors, can be easily matched and integrated with people of different ages, genders and skin tones, purple is too temperamental.

At the same time, this color is also a sensitive color that is difficult to make in production.

The material formula is a little heavier and lighter, and the light is biased towards any color of red, green and blue, and the overall tone will change a lot, giving people a very different feeling.

"Zebra stripes, it's good. Huang Lu followed Lin Xiao's line of sight and said.

It's clear that animal prints are going to be the new trend.

Although leopard print is classic, it is too classic, and many temperaments and styles have been formed, and it is difficult to reverse the image in the hearts of the public and give it a new sense of fashion. In contrast, snake print can be regarded as a new flower type to replace leopard print, with enough characteristics and enough popular foundation. But the problem is also based on this foundation. Knowing how many snakes there are, almost half of the people who are afraid of snakes can be reached.

But Chen Qingran painted zebra patterns.

There is enough familiarity, there is no fixed sense of fashion and image, and the source of the pattern will not touch the thunder point of most people.

"Okay," Huang Lu didn't bother much, and directly finalized it: "Tomorrow, let's pick out the Pantone color together, set the color and take it to the factory to make yarn color, the approximate style and version, etc., after the holiday, let's choose together." ”

"Well, I'll go back and ask what purples are mainly being made in the fabric dyeing factory. ”

Huang Lu naturally had no objections, nodded and agreed. His gaze swept over the lower right corner of the computer, and he suddenly said, "It's almost twelve o'clock." ”

Lin Xiao didn't react for a while, and hummed suspiciously, not knowing how the topic jumped from selection to time.

"Happy New Year. Huang Lu raised his head, looked at Lin Xiao, the corners of his mouth turned up slightly, and said softly.

Immediately, his voice was completely drowned out by the sound of fireworks and firecrackers that sounded at the right time outside.

The sound of fireworks exploded in the air one after another, and it was as if the whole earth was trembling. Brilliant fireworks are reflected in the glass windows, and the ground is covered with snow.

It's bizarre, like another world.

In this way, at Fantes, 2018 was ushered in.

"Happy New Year. Lin Xiao heard his own voice and said softly.