Chapter Eighty-Nine: Self-Confidence
"What? The main promotion of spring clothes has been decided?" Early in the morning, Qin Yue came over and heard the news, and immediately couldn't help but explode.
Even Lin Fang couldn't help but widen his eyes when he heard this.
There is only one boss in Fantes, Huang Lu, but everyone in the studio has the right to make decisions. For the first time in the world, Huang Lu decided directly without informing everyone and other people's opinions, and it was such a big thing as the main promotion of the new model after the year.
"You must have the same result after watching it," Huang Lu was not in a hurry about this, and motioned to Zhao Qingran next to him to show all the design drawings and play them on the projection screen.
"Lin Xiao and I just determined the style, style and color, and the specific Pantone color number or version is to be picked now. Huang Lu said, and threw a few more Pantone color cards on the table.
Pantone shades cover most of the colors, and the color card shows the effect of different shades on different compositions of the base fabric, and the current season and current year's popular colors are also released regularly every year. No matter what color it is, there is a color number corresponding to it.
The range of lilac is too wide, there is no specific color reference, and the factory has no way to color and inquire about samples. Therefore, the colors that are closer to the imagination can only be manually selected on the Pantone color card book, and the factory can be used as a color sample for reference.
"The style and pattern have even decided the direction of the color, which is not yet decided. Qin Yueyue pursed his lips, obviously very hurt by Huang Lu's approach.
"It's not that it hasn't been finalized yet," Lin Xiao held back a smile and took the initiative to make a round, saying, "You guys first look at the specific design draft, and then put forward any ideas." ”
"Well, listen to Sister Xiaolin. Xie Yiyi was still a little restrained, sitting around and whispering.
The place where Fantes uses to hold meetings is the usual Chen Su's work table. Simply clean up the things on the table, move the laptop out, and pull up a curtain in front of the living room, which can be regarded as a small conference room.
"Sister Chen, don't be busy," Huang Lu stopped Chen Su, who was preparing fruit for everyone, and said, "Just get some food and put it on the table, and get the rest by yourself if you want to eat and drink." You are responsible for after-sales and delivery, what kind of style is sent more now, you should also have a number, let's talk about your thoughts. ”
Although Huang Lu would call everyone together for every big or small thing before, simply hold a meeting, and strive to let everyone's opinions be expressed, he would never be too forceful. Like Qin Yueyue, he doesn't need to make himself take the initiative to crackle. But like Chen Su, Xu rarely expresses his views in front of everyone, and he still rarely takes the initiative to say anything on such occasions, and more often agrees.
It is not uncommon to be named by Huang Lu, almost everyone he will ask one by one, but it is quite rare to get Huang Lu's affirmation and praise.
"Ah, ah, good, good!" Chen Su had obvious flattery on his face, and when he sat in his place, he was still a little surprised. It's just that this time, after sitting in his position like before, he is still restrained. On the contrary, this time Chen Su relaxed a lot, and when he looked at the curtain in front of him seriously, there was no longer the previous dazed and helpless in his eyes, but there was an indescribable aura.
Lin Xiao secretly remembered these changes in his heart, and couldn't help but think that he was not like this.
When I first came to Fantes, when I needed opinions, whether it was self-sustaining and experienced with arrogance, with dissatisfaction with Huang Lu or even provocation, it was all with a hint of strength and self-determination.
Now, on the other hand, I really think seriously about everyone's thoughts and opinions.
As Huang Lu said, people in different responsibilities have very different people and things they deal with every day, and naturally they can also have opinions and ideas from different angles, which are very worthy of reference.
Everyone sat in their seats, looking at the curtain earnestly. It seems to be the same as when Lin Xiao first came here, but there are a lot of differences.
On New Year's Eve, after Huang Lu and Lin Xiao said Happy New Year to each other, almost at the same time, the messages in the group kept refreshing and popping up, all neatly and neatly Happy New Year. All kinds of emojis and emojis occupy a full screen, and it seems that the torture that is usually suffered because of overtime has exploded at this time, turning into an enthusiastic "Happy New Year". At that time, even Chen Su and Xie Yiyi, who had always liked to go to bed early, were rarely hard to stay up, and when the bell rang at twelve o'clock, they followed the screen in the group to bless them.
Obviously, it is just a page on the calendar book, a new number beating on the screen, but the New Year can always bring people an inexplicable excitement and joy. It seems that all the happy and unhappy things of the previous year have all ended with the end of the bell, and with the new beating numbers, a new page in life has also been opened.
Everything is new, even life, like the clock beating on the screen, is all new and full of hope.
This magical mood is not only present on New Year's Eve night, but also quietly spreads to the present at a rather slow but long speed. The joy, joy and confidence on everyone's faces seemed to be naturally light.
Even the usually quiet idea proposal session seemed to be a lot more active, and finally it was no longer just Lin Xiao and Huang Lu chatting about the topic of the two.
"My idea is that all of these can be tested. "As an operation, the direction proposed by Lin Fang is mostly based on data considerations.
The success of the popular model, in addition to its own advantages in all aspects, also requires a certain amount of coincidence, opportunity and even vision. Lin Fang has been mixed in the operation circle for a long time, and he has seen too many cases, and it is clear that the product is perfect in all aspects, but it is a case that cannot be pushed alive or dead, and there is always a lack of such a point.
In addition, in the process of the main promotion increase, there will also be a lot of unexpected situations, such as peer competition reports, malicious returns and exchanges to lower the score, and even find professional accounts with very low credit scores to maliciously brush orders, etc. If you put all your hopes on one product, it is easy to put the store in the embarrassing situation of having no traffic source.
Therefore, from the very beginning, in addition to the main promotion that has been finalized with confidence, we will also choose several other styles that are more widely accepted by the group as secondary options. In the process of operation, the traffic and data conversion are repeatedly compared, so as to make a final judgment on which one is more suitable for the main promotion.
Like Huang Lu, there are not many cases that have been selected from the beginning.
"The pants are the best of the season, no problem, the link can be replaced with one, and the spring option in the middle is slowly replaced. Lin Xiao nodded, and after agreeing with some of Lin Fang's opinions, he immediately said: "The sub-push is indeed necessary, but I don't think there is a way to replace the purple zebra stripe no matter which one." ”
As an alternative sub-recommendation, they are often more in line with the style of the store and can show the characteristics of the store. However, due to the fact that the main promotion this time is already more distinctive, the several sub-promotions selected by Lin Fang are all biased towards the basic style.
Sweatshirts, T-shirts, and light jackets in solid colors can be sold almost from the beginning of the year to the beginning of summer.
Compared to the purple zebra pattern at the beginning, there is really no comparison at all.
"Zebra print is a good choice, the two popular elements of color and pattern are covered, but ......" Qin Yueyue frowned and said, "The spring market for cardigans is too short. We can pick a color that is a little more summery, but in fact, in March, there are very few people who come to ask about woolen sweaters, whether it is thin or thick. ”
Huang Lu nodded: "This is also the question we were thinking about before, but at present, this pattern is used on woolen sweaters, and the effect should be the most amazing." ”
"If this pattern and color are good," Zhao Qingran took the initiative to stand up and said, "Then I'll go back and think about it, and follow this direction to see if it can be transplanted to other fabrics." ”
Fabric is Lin Xiao's strength.
"Okay, then today Lin Xiao, you, the three of us will go to the sample room together, go through all the fabrics, and see if we can have other new ideas. ”
The fabrics and styles of the new season have already been set almost, and many of Zhao Qingran's design drawings are also based on the best results of the fabrics that have been selected.
"We ......" Chen Su, who had been silent, suddenly spoke, because he hadn't spoken for too long, and his voice was still slightly dry and hoarse.
Hearing her speak, everyone's eyes immediately moved over and fell on her.
Chen Su was not used to being stared at by so many people, and he was a little uncomfortable all of a sudden, and an embarrassing flush quietly came out of his neck and climbed behind his ears.
Huang Lu glanced at Lin Xiao and motioned for her to come out and say something. Lin Xiao's speech did not belong to the category of gentle and gentle, and sometimes he sounded more powerful and confident than Huang Lu. But when she is depressed, coupled with her unique capable temperament, she can motivate people to take the initiative to move forward and at the same time, she will also put her mind at ease, not as nervous as when facing Huang Lu.
"What does Sister Chen think?" Lin Xiao took the initiative to take over the conversation, a gentle smile rose at the corner of his mouth, and said: "Compared to us, you are often shipping, and you should have the most say in terms of hand feeling and style." There are many patterns and styles that may look good at first glance, but when you look at it for a long time, it will feel average. With your vision and angle, you should be able to pick out a relatively durable style. ”
Huang Lu raised his eyebrows, curled the corners of his mouth, and quietly gave Lin Xiao a thumbs up under the table.
If it were him, there might be nothing else to say except a blunt "what do you think". Not to mention, it is also necessary to praise each person's characteristics and situation, and at the same time raise the other party's self-confidence, it also gives a little hint to the other party's thinking direction. This made Huang Lu more and more curious, Lin Xiao's style of doing things should be very comfortable in VISION, how could he give up halfway and leave so quickly.
Sure enough, after Lin Xiao's "encouragement" and affirmation, Chen Su's eyes suddenly lit up a lot, and although the expression on his face was still nervous, it was obvious that he had a lot of confidence and confidence.
It was at this time that Huang Lu noticed that Sister Chen, who was usually not very eye-catching, turned out to look quite young. Although there are a lot of wrinkles at the corners of the eyes, those eyes are not deceiving, they are still bright and confident.
That's something that was never noticed before.
It seems that in my impression, Chen Su is just an ordinary middle-aged woman who is quick to cook, delicious and warm-hearted, but her ideas are also a little feudal.
"Looking at Xu Yuanhang before, didn't they all do something similar. The disadvantages of expressing her thoughts too little are reflected at this time, Chen Su is thinking about one thing in her heart, and saying it is another, so nervous that she is a little upside down.
Fortunately, everyone present did not show any urgency or dissatisfaction, but instead looked at her with a serious and expectant face, as if they were very much looking forward to her next thoughts.
"I'm ......" Chen Su took a deep breath, tried his best to relax his emotions, and said clearly word by word: "Xu Yuanhang's Hanfu seems to be a similar ...... Oh, the series thing. ”
"Hanfu is a lot more complicated than fashion, so there are often a few appropriate hair accessories or other accessories to match each other. When Lin Xiao started a business in Xu Yuanhang, he also helped a lot, and he obviously knew more about Hanfu than others, so he took the initiative to take on the role of commentary. After a slight pause and giving everyone time to think about their reactions, he continued: "Because it is the same series of things, you can use large goods as leftovers, which can share part of the cost, and at the same time increase the diversity of styles sold in the store." ”
"Yes, yes, that's the series!" Chen Su finally found the right words to express it, and his voice couldn't help but rise, saying: "This pattern looks good as a sweater, so continue to make sweaters." But can it, like Hanfu, add a few more styles, or put the fabric on it to make a series. ”