Chapter 267: The Catfish Effect
Everyone turned their heads to look at the source of the sound, looking surprised, only a faint smile hung on the corner of Ye Tian's mouth.
The person who spoke was naturally Jiang Wenpei, although she was a newcomer to Allure, but she didn't have the slightest timidity in her heart, and she didn't feel that there would be anything bad about her talking, in her eyes, since she had agreed to the invitation to the position of entertainment director, then she had to do her best to do what she had to do, as for what kind of favor, face was not within the scope of her consideration at all.
Ignoring everyone's surprised eyes and Gao Tianle's strange and inexplicable look, Jiang Wenpei put down the Parker pen in his hand and said loudly: " In the plan just listed by Director Gao, I think there are two points that have not been considered, one is the company's brand building content, at present, the main source of our company's popularity is only two aspects, one is Mr. Ye's music works, and the other is Yuyin APP, so I think we should focus on these two points in advertising and promotion at the moment, and others can be done, but there is no real publicity that can only achieve a temporary reputation in the end, and after the excitement, it will not help the company's actual performance; ,I don't know anything about the plans of competitors,So Director Gao intends to use a desperate method to compete in the market,I think it's too rash,Although the current aftersound has achieved the third position in domestic online music playback software,But in fact, the situation of the aftersound is far from as optimistic as it seems,Rootless Ping I think it is very accurate to describe the current aftersound,Instead of choosing to invest heavily in the promotion of the aftersound,It is better to spend the money on the expansion of music works and the signing and training of singers,After all, the core of any consumer software lies in the supremacy of content,As long as our quality and quantity go up,The market and users will naturally give us returns”
After talking about the dissatisfaction with Gao Tianle's plan, Jiang Wenpei officially began to officially transmit her ideas for the first time at the top of Allure Entertainment.
"At present, in my opinion, the company is still not fully utilizing the two major killers in its hands, and has put all the focus and attention on the promotion of the Yuyin APP, which is quite a bit of a small head and a big head, everyone should not forget that the reason why Allure and Yuyin were able to survive in China and finally gain a firm foothold is because of Mr. Ye's musical works and creative talent, but now, how long has Mr. Ye not had a new work come out? Although the feat of twenty songs that night is indeed shocking, but the renewal of the consumer market is even more terrifying, you must know that if there are no loyal users, then even if the brand is built perfectly, it will be just a castle in the air, a flash in the pan. ”
When he heard the eight words of pavilion in the air, a flash in the pan, the atmosphere in the conference room instantly became solidified, not to mention Gao Tianle, Chu Sheng, Lu Rongchu, the decision-making management of Allure Entertainment, even Gong Qingyue, who had been staying out of the matter, felt a trace of embarrassment and unnaturalness, it can be imagined how much shock and surprise these eight words brought to everyone, as if a boulder was cast on a calm lake, and the ripples scattered outward in circles and never disappeared for a long time.
If there is anyone present who is unmoved or even happy to see this scene happen, I am afraid that only Ye Tian, who is sitting in the first place, although the reason for inviting Jiang Wenpei to Allure is of course the entertainment director, he has already said it very clearly with Jiang Wenpei and Mu Li on the night before the New Year, but is the truth really exactly the same as what he said? Oh, how is it possible, as long as you become the head of a company, as long as you have been immersed in the capital market for a period of time, then you will inevitably be affected by capital, thinking about things will not help but think deeply, words and deeds will also pay attention to all the consequences it will cause.
Although Mu Li is the most trusted and closest person in his heart, there are no two people in this world who have no secrets, except for himself, no one will be more familiar with him than himself, even if that object is your parents or your lover, and confession is not an absolutely correct thing in this world, some things may not be better than telling the people around him, such as inviting Jiang Wenpei to come to Allure, Ye Tian can use his personality to guarantee that all his thoughts and thoughts in front of Jiang Wenpei and Mu Li are from the heart, but he also has to admit that he did not say all the thoughts in his heart。 In fact, there is another reason for choosing Jiang Wenpei, that is, I like Jiang Wenpei's straightforwardness and honesty.
As the business volume of Allure Entertainment became more and more complex, and the status of the executives who worked together became higher and higher, Ye Tian gradually felt the different atmosphere at the conference table from before. At the beginning, no matter what the proposal, everyone would argue with each other in the conference room, competing to express their opinions and opinions, but I don't know when, the debate in the conference room became less and less, often a new plan was proposed, everyone could not communicate two sentences and then vote directly, for this phenomenon Ye Tian felt a deep coke oven, because he knew that for a company that was rising rapidly, a dull conference room was more dangerous than a noisy office, because what flowed out of the conference room was something that would affect the change of the company, although Ye Tian was a human being in two lives, but this was also the first time he was in charge of a company, so for this situation, although he felt uneasy, he couldn't get along for a while.
It wasn't until one afternoon that he suddenly came across a story in a magazine through which he finally came up with a solution to the ills of the "quiet meeting room", which was that Norwegians were very fond of eating sardines, especially live fish, and that the price of live fish in the market was therefore much higher than that of dead fish, so fishermen always tried to find a way to bring live sardines back to port. However, despite the efforts of the fishermen, most sardines will suffocate halfway through. However, there was one fishing boat that always brought the sardines back to the fishing port alive until the captain of that boat died, and the mystery was solved. It turned out that the old captain deliberately put a few catfish that feed on sardines in the sardine tank and let them swim around, and the sardines were very nervous, rushing left and right, dodging everywhere, and speeding up their swimming, so as to obtain a lot of oxygen, thus prolonging their survival time. The sardines saw the catfish hiding everywhere, so that the problem of lack of oxygen was solved, and most of them returned to the fishing port alive.
That's right, behind this story is the famous "catfish effect", catfish stirring the living environment of small fish at the same time, but also activating the survival ability of small fish, when a team develops to a relatively stable state, the enthusiasm of team members will become low, at this time, it is necessary for leaders to make full use of the "catfish effect", the essence of the "catfish effect" is the spirit of motivation, through the incentive to produce progressive factors, "catfish effect" The role is to mobilize everyone's positive factors, effectively activate the enthusiasm and passion of employees, so that employees can show vitality under the drive of stimulation, so that they can better serve the development of the enterprise.
Thinking of this, Ye Tian began to look for the "catfish" that could stir up Allure Entertainment Come, in the end, he found that every feature of Jiang Wenpei coincided with his requirements, so this further strengthened Ye Tian's determination to dig Jiang Wenpei to Allure, so that not only can the brand building and cultural promotion of Allure go to a higher level, but also stimulate the fighting spirit and enthusiasm of others, and among the hundreds of employees in Allure, only Rong Shusheng can really be called his elder, but Rong Shusheng will never object to his ideas in the conference room because of his background and some reasons for joining halfway, although he is very satisfied with his obedience, but there is a trace of opinion in addition to satisfaction, Because if no one dares to persuade themselves or even criticize themselves at the conference table, then the hidden danger is also very serious, but even the "elder" Rong Shusheng does not dare to say it, let alone count on others, but if Jiang Wenpei comes, then there will be no such problem, she is not only her elder, but also Mu Li's relatives, and her parents are friends, so she will not have any worries when talking to herself.
......
Ten minutes have passed, Jiang Wenpei still has no signs of stopping, all kinds of ideas, concepts, data and terms continue to pop out of her mouth, not to mention that other people can't keep up with her rhythm, even Gao Tianle, who has always been the most confident in the media promotion neighborhood, has written something in his notebook from time to time, you must know that his notebook has not written anything except for Ye Tian's instructions.
In addition, for the packaging of the president, I don't know if it is because of the special identity of the president or because I feel that Mr. Ye's singer identity and the company's image are deeply tied to the company's development, in short, for so long, although the president has created dozens of golden songs, but the benefits are not reflected in the growth of the number of users of the Yuyin APP, and have not brought any other excessive benefits to the company, I think, since the president has not decided to completely break away from the singer's identity, then such a topic we must not let go easily, moderate star promotion packaging for the development of the company will also achieve unexpected results, of course, this is just my personal thoughts, what to do or fully respect Mr. Ye's own ideas. Well, that's the end of my statement, thank you."
Watching Jiang Wenpei sit back from the PPT presentation table, there was a strange silence in the conference room, if Jiang Wenpei's comments on Gao Tianle's plan were a little surprising to everyone, then her thoughts about Ye Tian made everyone feel a little shocked, Ye Tian has been the supreme figure of Allure Entertainment from beginning to end, and no one in the entire company will take the initiative to mention his personal problems, but today, at the first director-level meeting of the year, Jiang Wenpei actually directly exposed Mr. Ye's embarrassing identity as a singer, why is it embarrassingBecause Ye Tian was originally known as a creative talent from the beginning, but as the reputation of Allure Entertainment became more and more famous, whether it was executives or ordinary employees, it seemed that they deliberately stopped thinking about Ye Tian's other identity, the reason is not clear, in short, no one would think about saying that Ye Tian would be built as a real artist star, but now, Jiang Wenpei directly tore this layer of window paper on the first day of taking office, and put Ye Tian's personal development naked on the conference table, it depends on how Ye Tian decides。