Another reason for the sudden silence in the conference room is naturally that Jiang Wenpei put forward the ideas and ideas to be shocked, in Jiang Wenpei's plan, every step that Allure is taking now is not a moment, but is laying the groundwork for the future, she has created a new development and transformation plan for Allure, the future of Allure is definitely not just as a media and entertainment company, it should become one of the few pan-cultural enterprise giants in the world, according to Jiang Wenpei's explanation, "pan-culture" It is a new concept put forward in the context of the symbiosis of contemporary social and cultural diversity, which takes a certain cultural focus or traffic source as the axis, and horizontally develops the culture horizontally within the limit of the cultural threshold acceptable to the public, so as to gather high-quality attention and achieve a double harvest of social and economic benefits, "In short, "pan-culture" is the expression of innovative cultural content, so that the once lofty culture is more grounded, more in line with the appetite of the people, especially young people, so as to obtain the innovative thinking of cultural marketing market dividends.

At this time, Gao Tianle's mood can be described by a classic quote of the factory director, that is, "although I am very unhappy, I can't find any reason to refute it" Sure enough, the reason why the Bible can be called the Bible lies in its universal truth, after listening to Jiang Wenpei's simple report, the arrogant Gao Tianle couldn't help but have a heart of admiration, he is still studying how to do the promotion and publicity of the cultural industry, but people have directly created the concept of pan-culture, although Jiang Wenpei did not have too much in-depth explanation of the connotation and application scenarios of pan-culture, but the very sensitive Gao Tianle has seen the market size behind these three words, if built properly, this development model can pry up the national and even global cultural industry pattern, Those giants who have long monopolized the major cultural industries may also be forced to meet the upcoming reshuffle, Gao Tianle himself has to sigh, not to mention anything else, just this layer of the pattern, Jiang Wenpei has already thrown him off 108,000 miles.

At this time, Ye Tian didn't notice the strangeness of Gao Tianle and other executives, and his whole mind was now thinking about the "pan-cultural industrial chain" proposed by Jiang Wenpei just now Layout, for the concept of pan-culture, Rao is a person who came back from 2019 also understands the difference, and even for the three words of pan-culture, he has heard very little, not to mention its connotation value and application channels, he only remembers that in the era before his rebirth, the hottest cultural concept was the big entertainment model proposed by Alibaba, at that time, because of the worship of Ma Yun and the curiosity about Ali's success, so he also specially looked for information to study what this big entertainment means.

The so-called Alibaba Group's big culture and entertainment section was established on June 15, 2016, and then, on October 31, 2016, Ali Entertainment Business Group was officially established, which will include Alibaba Pictures, Heyi Group (Youku Tudou), Ali Music, Ali Sports, UC, Ali Games, Ali Literature, Digital Entertainment Division, about Ali Entertainment, its official statement is as follows: as Alibaba Group's "happiness + health" strategy in the "happy" One of the carriers of the industry, Alibaba Entertainment undertakes the real-name of Alibaba Group's important strategy in the next decade or beyond, and is also the latest industrial layout of Alibaba Group after e-commerce, finance, intelligent logistics and cloud computing business.

Through the content of the section and the introduction of the expression, you can see how high the weight of big entertainment is within Ali, but the only pity is that before he saw the future development results of the big entertainment model, he had been reborn back in 2008, so when he heard Jiang Wenpei suddenly throw out the concept of pan-culture, he would be so surprised, because after listening to Jiang Wenpei's brief introduction to the pan-culture model, he found that there are many similarities between the pan-culture proposed by Jiang Wenpei and the great entertainment of Ali in later generations, especially the core of his ideas about culture and other industries can be said to be exactly the same, if it weren't for the fact that there was no Jiang Wenpei among the executives of Ali Entertainment in later generations, he would have wondered if Jiang Wenpei was one of the promoters of Ali Da Entertainment Sector.

For this development model that even Alibaba didn't come up with until 2016, Ye Tilt is naturally very interested, because maybe this is an excellent opportunity for Allure Entertainment to overtake in corners and even become the world's first cultural giant, so Ye Tilt first glanced at the time on the PPT projection screen and then said with a smile: "Haha, I really didn't expect that our first regular meeting of the year will run out"

Hearing Ye Tian's laughter, everyone also looked at the time, only to find that it was already 11:30, generally the senior management meeting in Allure will be controlled within an hour, and there will rarely be overtime, but this time everyone understands in their hearts that it is not only overtime, but it may not be possible to open until the evening, because they all saw the light and fighting spirit in Ye Tian's eyes, such eyes they have seen twice in the regular meeting, and the two times they have had a super long meeting, slowly, everyone understands that as long as Ye listens to any novel ideas, then they must break the casserole and ask in the endThe feasibility of this idea must be discussed at the meeting, this time hearing such an unheard of huge model of pan-culture, where would Ye Tian not be moved? However, when it comes to Ye Zong's heart, how can their hearts not be full of curiosity and eagerness? Several of them can come together and never leave Allure, so there is no one present who is not a "madman".

"In this way, Lingling, you can arrange it, prepare a few boxed lunches and send them in when the time comes" After explaining, Ye Tian turned his head and smiled at the three new joiners: "I'm sorry, I'll let you eat a boxed lunch on the first day of work."

Jiang Wenpei, Su Wan, and Gong Qingyue naturally did not have any objections, and they all waved their hands and laughed, although the three of them had no opinions, but their thoughts in their hearts were naturally different, no need to guess, Jiang Wenpei was definitely the most looking forward to at the moment, who made Ye Tian interested in her "hard work" for many years?

She has been studying the concept of pan-culture for nearly ten years, and she has not thought of publishing a paper to make it public, but whenever she decides to write, she finds that there will be countless new materials and stories in this world. This is actually the first time she has put forward her idea of a pan-cultural development model in public, for two reasons, one is that she saw the genes of her growth into a giant in Allure Entertainment, and saw the hope that her ideas will become a reality, and the other is that this is the first time she has spoken at a senior management meeting, if she doesn't take something shocking, will the company's publicity department and organization department pay attention to her? Of course not, even if Ye Tian relies on her very much and trusts her, but if she doesn't have the ability to make real materials, no one will still admire her from the heart.

So she brought it up, originally just wanted to throw bricks and jade to splash a few waves, but she didn't expect Ye Tian to attach so much importance to the concept of pan-culture, and fortunately she had indeed studied it with great concentration, otherwise it would really be reduced to a pretended profound joke.

Su Wan's mood has also not changed much, because from the moment she stepped into the door of Allure Entertainment, she has already found her own position, she wants to always keep herself outside this company, that is to say, no matter what development path the company takes, what kind of policy plan it implements, it basically has little to do with her, her duty is to let Allure go down impartially, not to think about whether it is going that way or that road.

The only thing that is a little depressed should be Gong Qingyue, she was originally a contracted artist of Allure Entertainment, and she is naturally good at singing, but she doesn't know anything when it comes to business development, she originally thought that she was here to meet with her colleagues in the company today, but now she has to sit here all the time and listen to them talk about the book of heaven, but such depression comes and goes quickly, because she thought about it, Ye Tian actually let herself listen to the executive meeting, isn't this the biggest value for herself, she has been in the former company She understands very well that if an artist does not have the support of capital, then the decline in popularity is very fast, The reason why she fell from a half-step diva to the so-called third-tier actress is because she is not valued by the company, although there is still a gap between the scale of Allure Entertainment and Starlight Media, she has an intuition in her heart, that is, the scale of Allure in the future is absolutely unimaginable, it stands to reason that she knows nothing about enterprise development and management, but Gong Qingyue has this inexplicable confidence, "Maybe this confidence is entirely because of him" Gong Qingyue glanced at Ye Tian and thought to herself

Seeing that everyone had no objections, Ye Tian continued: " I have heard the concept of pan-culture proposed by Director Jiang just now, and I believe that everyone here should also hear it for the first time, in today's Internet industry, the most important thing is creativity, a different idea may be able to set off a storm of industry change, the pattern of the three giants of domestic BAT has been basically established, the three control all the traffic interfaces we can think of, any emerging company is either swallowed by them or accept their recruitment, but we don't have a little chance? Of course not, after all, the most important thing in the Internet industry is subversion, and now, I faintly see the storm that belongs to us, if we want to rise in the cracks, then we must disrupt the existing Internet pattern, in my opinion, pan-culture is the best weapon for us to disrupt the pattern and lay the foundation for the future, so, Director Jiang, you go on, the focus is on pan-culture, and give us a good lesson to this group of "hillbillies"

Jiang Wenpei smiled and didn't even dare to say, "In fact, this pan-cultural model is just an idea that I made up myself, and there is no implementation case and practical experience at all, and whether it is feasible is still a question mark, but since Mr. Ye is so interested in the pan-cultural model, then I don't know how to talk about it."