Oh, hugging the thighs.

- Hah, aren't you too?

At the headquarters of Jiagu Distribution Center, Jiang Heng, chairman of Jiaxing Fruit Market, and Pan Hua met, and the eyes of both sides were back and forth.

Well, in fact, the two are old acquaintances.

The traditional agricultural supply chain is mainly based on three models: the farmer-oriented business model, the supermarket-led business model, and the wholesale market orientation model.

One of the two is a supermarket model, the other is a wholesale model, and they are players with a certain scale in Jiangnan Province, and Jiaxing Fruit Market was once one of the suppliers of Yongjia Fresh Supermarket.

For Yongjia who has been relying on his thighs to hold Jiagu, Jiang Heng has long been red-eyed.

"Lao Pan, your life is better, I heard that there are investment institutions that value you at more than 5 billion yuan, and they want to invest in you?" Jiang Heng glanced at Pan Hua.

Pan Huale: "That's right, there is such a thing!"

Qi Zheng leisurely drank tea on the other side, leaving room for the two old friends to greet each other.

Jiang Heng resisted the urge to roll his eyes: "What's more, I also heard that you rejected the investment of those investment institutions?"

Pan Hua smiled and said: "That's right, not to mention the problem of unreasonable valuation, the key is that we are not short of development funds!"

“......”

Show off, definitely show off!

Jiang Heng almost wanted to smack him up.

Although people do dazzle.

Yongjia Community Fresh Supermarket, among domestic fresh players, although it is far less eye-catching than Carrefour, Wal-Mart and other foreign giants, and has even been overshadowed by the brilliance of one of its shareholders, Yonghui Fresh, but Jiang Heng knows that this is an underrated player.

Quietly, the scale and sales volume of Yongjia community fresh stores can not be underestimated. So far, the number of fresh food stores in Yongjia community is about 300, and the sales scale is nearly 5 billion.

However, it is gold that always shines.

Backed by the huge investment in the agricultural supply chain built by Jiagu, coupled with the synergy effect of the same operation system with Yonghui Fresh, the rapid development momentum of Yongjia Community Fresh has also attracted the attention of the capital community.

Although he eventually rejected the investment of capital institutions, the magnitude of his imagination can be seen.

Jiang Heng couldn't see Pan Hua's smug appearance, and said deliberately: "Many people in the industry don't think so, they think that you are self-aware, Yongjia is a community fresh store, at most, it is just a transitional format, and when the economic downturn passes, hypermarkets will re-emerge......"

Pan Hua really rolled his eyes and said unceremoniously: "The person who said this is the most unself-aware!"

"If you push forward 10 or 20 years, it's not unreasonable. At that time, the famous retail enterprises in China were department stores, upstairs for home appliances and clothing, and downstairs for supermarkets, because our living form was mostly called family compounds, so we went to the city center as soon as we talked about shopping. ”

"But in the past decade, the form of settlement in China has undergone earth-shaking changes, that is, the form of community agglomeration driven by real estate, which takes away a place and builds a dozen or two dozen identical buildings, and then suddenly gathers people of the same age, the same income level, and even almost the same family structure. ”

"With such a big change in lifestyle, the business district is being cut by the community, and the retail will definitely change dramatically. I dare to say that the department stores in the city center will soon be out of order, and the hypermarkets will not be able to do so, and community supermarkets like ours will share the dividends of community commerce. ”

Lao Mei invented the convenience store business, but their best retail format is hypermarkets like Wal-Mart, but they shine in Asian countries such as island countries and the Philippines. In the final analysis, this has something to do with the form of settlement - Lao Meidi is sparsely populated, and the island country is densely populated......"

Jiang Heng was stunned when he heard this.

Although, he didn't think that community fresh food was a backward form, but at most he thought it was a supplement, and he really didn't look at it from this perspective.

Now it sounds like community fresh food actually represents the future?

Looking at Jiang Heng, who was thinking about it, Pan Hua teased: "So, Lao Jiang, do you want to be a regional partner, but you don't have a chance in this province, you can try cross-regional ......"

Whether it is Yonghui Supermarket or Yongjia Community Fresh, they all adopt the business model of strategic control of the headquarters and authority management of the region.

In short, it is a strong region and a weak headquarters, so that more management functions and authority can sink to the region, so that the major regions can refine the matching management mode according to different business characteristics, so that the partners in the region can share business risks and profits.

Relying on Jiagu's supply chain advantages, Yongjia Community Fresh still has a standardized and efficient fresh supply of the same quality in different regions, and can focus more on operating cost control, inventory management, brand image building, etc.

However, Jiang Heng snorted and hit the nail on the head: "You can make a profit first." ”

Although there is no need to build its own heavy assets such as cold chain logistics, Yongjia community fresh food is still in a state of loss, which is not only due to market acceptance, but also due to rapid expansion.

Of course, this is also one of the important reasons why the outside world is not optimistic about the community's fresh food - holding Jiagu's thigh, it can't be profitable, where is the future?

But Pan Hua glanced at Qi Zheng, who was smiling calmly, and said equally calmly: "Well, I'm not afraid to say, shareholders have no requirements for profits for the time being, and we basically don't have any pressure in this regard." ”

"Now it's mainly occupied. We make fresh food for the community, and what we need is the closest place to the entrance of the community. The future of community retail is that our distance and density make our opponents helpless. ”

"What is the current loss, the layout of our Yongjia community's fresh food is not prepared for the present, but for the future. We're thinking about five or 10 years from now, and we're thinking about how to manage the scale of 1,000,000 stores......"

For example, at the Yongjia headquarters, we are also learning from Jiagu's central processing system for the supply chain of agricultural products, and we are also developing our own sales management system to digitize all goods in the store. Of course, this is a lot of investment in the early stage, but with the development of cross-regional and the increase of enterprise management radius, this system will play an increasingly important role.

——Influenced by Qi Zheng's emphasis on digitalization, the entire Jiagu system is actively embracing the digital era, and this advantage will become more and more obvious over time.

I have to say that Chairman Jiang realized again: this guy is also a terrible player!

Could it be that this is the fighting gene of the Jiagu line?

can endure losses for a long time, sharpen a sword for ten years, and lay out silently, and by the time people notice, it is already a behemoth and unstoppable.

It's a very unpretentious strategy, but as long as you see the general trend, you can always have the last laugh.

Of course, the most important thing is to have thigh support!

It shouldn't be too late to hug your thighs now, right? Chairman Jiang thought silently.

......