Refuse one or two retail giants to count a ball, the sky is going to change!

Outsiders may not be able to see it, but with 15 years of experience in the fruit industry, Jiang Heng, chairman of Jiaxing Fruit Market, who is located in the same place as Jiagu Distribution Center, can clearly see that Jiagu's move is just to establish its own voice in fruit standards by taking advantage of the scale effect in the upstream and middle reaches of the industrial chain.

To put it bluntly, whether upstream or downstream, the more growers and buyers join Jiagu's supply chain, the more Jiagu's influence will spill over.

But seeing it, there was nothing he could do.

Speaking of which, some people may not believe it, Jiaxing Fruit Market, as one of the four large-scale fruit and vegetable wholesale markets in the country, and the largest fruit distribution center market in the Yangtze River Delta region, can be said to have no confidence in front of Jiagu.

Especially this spring, the supply of fruit from the fruit province of Gui Province has plummeted – needless to say, thanks to the Jiagu Valley.

As soon as he made a move, he was to integrate the fruit industry of a province! This kind of trick made Chairman Jiang's heart tremble.

In the agricultural and sideline industry trading market, fruits rank first in the "fruits, vegetables, meat, poultry, eggs and milk" in addition to staple foods, and the demand of 1.3 billion people is quite amazing - there is no one who does not like to eat fruits, and if there is, it must not have met the fruit they love.

At present, fruit has become the third largest agricultural planting industry after grain and vegetables, and China has become the world's largest fruit producer and consumer...... A time of change!

If you want to say that Jiagu can monopolize the fruits of the whole country, then Jiang Heng must think that this is a big joke; but to say that Jiagu can grab the biggest cake in the process of promoting the reform of the fruit industry, well, I am not afraid to say that Chairman Jiang is more confident than Qi Zheng.

Keen industry insiders can feel that starting from Guizhou Province, the fruit industry has launched a top-down reform that starts from the upstream of the industrial chain, by breaking down redundant circulation links and using cost performance as a weapon.

Such a predator, Jiang Heng thinks, is still based on cooperation.

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"Isn't it a large area, a large storage capacity, a high degree of automation, and a full cold chain standard...... Emma, I'm so envious!" Chairman Jiang, who was visiting Jiagu Cold Storage, still wanted to find fault with it in his heart, but he really couldn't make it up.

Compared with the cold storage of its own fruit market, this large cold storage in Jiagu is significantly larger and more advanced - Kanna intelligent logistics network, which can locate all cold chain vehicles, monitor the temperature in the car in real time to ensure the freshness of goods, and look at the loading and unloading, all indoor operations, not affected by the weather, to ensure 24-hour full-time storage, sorting, turnover functions......

"Mr. Qi, this is a heavy weapon in hand!" Chairman Jiang smacked his lips and sighed with a complicated mind.

Qi Zheng just smiled faintly.

The family members of the Jiaxing Fruit Market came to visit and seek cooperation opportunities between the two sides, and to be honest, Qi Zheng was a little surprised.

Because in a sense, Jiagu International is "reforming" the "life" of these wholesale markets.

However, Chairman Jiang said that the traditional wholesale market will not be completely replaced for a long time, and as the scale of Jiagu's supply chain grows larger, it also needs to cover more sales channels, and the wholesale market is also a supplement.

Moreover, in the long run, which channel has higher and higher requirements for quality, the wholesale market is not equal to the distribution center of poor goods.

It is rare to see such an active "competitor", Qi Zheng did not refuse his cooperation proposal, and readily agreed to his request to visit Jiagu's large cold storage.

However, after visiting, Chairman Jiang really had mixed tastes.

How so?

For so many years, the fresh food industry, including fruits, has not been able to have a dominant situation.

The reason for this is that most people in the industry will use the words "fresh and difficult to make".

It is undeniable that the development of fresh fruit industry has been hindered to a large extent due to the complex and lengthy fruit industry chain, the high cost of cold transportation and logistics, and the difficulty in popularization.

All changes should be based on efficiency and growth, but building supply chains, improving logistics speed and expanding regions all need to burn money.

Moreover, it is not enough to just burn money - in other industries, you can buy an industrial chain with the power of capital, but it is an impossible task in the fresh fruits and vegetables, and many links cannot be bought with money, and it takes time and effort to polish.

For example, like the one in front of you:

"Jiagu is very experienced in grading and packaging fruits!" Thinking of the truckloads of unpackaged fruits in his own wholesale market, Chairman Jiang knows what it means to "no harm without comparison."

Qi Zheng shook his head instead: "I don't dare to say that I have experience." In fact, even after years of exploration, we do not have a detailed fruit quality evaluation system. At present, there are only standards in terms of safety, nutrition, appearance, specifications and other dimensions, and there is no quantitative standard for taste. ”

Chairman Jiang "......"

He blinked, looked at Qi Zheng with a serious face, and suddenly wanted to say something MMP.

Can establish standards in the dimensions of safety, nutrition, appearance, specifications, etc., what more bicycle do you need?

Chairman Jiang said that he did not want to continue the topic, and instead said: "I heard that Jia Gu is promoting the evolution of fruit cultivation in Gui Province, isn't it?"

"I have been to Gui Province, although you can see large orchards everywhere in the local area, but many orchards belong to multiple fruit farmers, basically your family three trees and my family five trees, this kind of large-scale disorderly planting, is simply one of the most difficult links to be changed on the road to the evolution of the fruit industry chain......

He's definitely not gloating.

But in fact, improving the quality of fruits requires changing farmers' planting concepts from the source. This is precisely the biggest headache for all investors interested in the fruit industry.

The most common is that farmers do not pay attention to quality, pursue excessive yield, abuse chemical fertilizers or bulking agents and other means to increase production, which eventually leads to the inability to fully meet the requirements of customers during inspection, and failure to collect will discourage their enthusiasm for production......

Chairman Jiang has seen a lot of peers who have fallen into the pit like this, and in his opinion, although Jiagu has good strength, it should also be quite a headache for this.

But Qi Zheng said leisurely: "It's okay." Wherever our Jiagu fruit base is built in Gui Province, it can basically improve the quality of a fruit, and drive a fruit farmer to get rich. ”

"As for the attitude of the cooperative farmers, they are actually quite serious and positive. In order to meet our standards, we all consciously and voluntarily improve the planting techniques......"

At Chairman Shangjiang's skeptical gaze, Qi Zheng smiled.

"In fact, it is very simple, the price we gave satisfied the farmers, and we still have some experience in the organization of farmers......

Chairman Jiang suddenly remembered that Jiagu was not a newcomer, he was an expert who had been in the agricultural field for many years, and he could be called "a sword sharpened in ten years".

Therefore, it is not surprising that people have sufficient manpower, material resources and courage to start from a province and break through the layers of barriers from the origin to the terminal sales.

Look at the warehouse distribution network of the system in front of you, the cold chain logistics system and the standardized management standards of fruits, which is the accumulation of quiet in the past few years - the industry has spread, starting from the first cold storage, Jiagu has been losing money for seven or eight years and is still insisting.

Sure enough, people don't talk much.

As the saying goes, the most difficult thing in life is persistence, and the most terrible thing is persistence.

Forget it, such a ruthless person, let's honestly think about cooperation.

Jiagu has entered a substantial siege this year, and has a dominant trend in the fruit industry, isn't it fragrant to follow behind and shout?

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