365. Chase after victory
After a week-long trip to London and another 10-hour flight, Shinkazu Iwahashi and his party finally returned to Tokyo.
met with the staff who were waiting to answer, and did not go back to the company, but directly sent the three members of the band home, took two days off to take a rest, and then went to the company to report.
The car is tired, and even the Meihe-chan with its own energy ring is almost exhausted, and I just want to go back to retreat and recuperate.
Iwahashi Shinichi also wanted to take a week's vacation to recuperate, but the reality was cruel, leaving Tokyo for a week, I don't know how many things were waiting for him to deal with, in fact, he didn't even have a full day of recuperation, and the next day he started work as usual.
The first thing is to confirm what happened during the week in Tokyo, and then complete the work that has been suppressed.
In the morning, I went to Yoyogi's recording studio, and before I went out, I rolled up the T-shirt with "I LOVE LONDON" that I had brought back from London, and put it directly to the studio.
"Whoever wants to wear it can just take it, and you're welcome. Shinichi Iwahashi said. This kind of perfunctory words are quite worthy of this perfunctory gift.
......
Coming out of the studio, go to Kawasaki's office.
The clerk brought him the backlog of letters and documents for the week, and the letters were not in a hurry to read them first, the documents had already been arranged according to the degree of urgency, and Iwahashi Shinichi skimmed through them, picked up the phone, and called the executive producer of Chisato Moritaka first.
As soon as the phone rang, the executive producer's voice on the other side of the phone sounded twice as eager as usual, and in a few words, he made an appointment to meet at two o'clock in the afternoon.
hung up this call, and the next call was to Watanabe Wanyumi, saying that they would have dinner together in the evening and meet and talk about anything. The next pass is for the Tokyo Music Industry Company, and then the next pass......
After making phone calls for more than an hour, I put down the microphone, and then I took a snack to take a look at the backlog of letters. I flipped through them one by one, and when I saw the one sent by Akina Nakamori, I took it out with a pause.
When I opened it, the handwriting of Taopu Star was still as free as before, and when I saw such words, Iwahashi Shinichi reflexed, and felt that the content of the letter was probably imaginative.
After I really started watching it, it was true.
The "tasting impressions" she sent, after Iwahashi Shinichi replied to the letter, I didn't expect Akina Nakamori to write again. It's just that although I didn't expect her to write again, I don't feel surprised to receive her letter now.
"Thank you for writing me back," she wrote, "and I wrote a lot about it in my 'Tasting Impressions,' and I felt a little embarrassed to think about it after sending it out." I can't seem to use words as accurately as you do. ”
Akina Nakamori said in the letter that her singing costume for her new single this time is also a MINI skirt, "...... Actually, I don't think I'm suitable for MINI skirts, and if you were a producer for me, I wouldn't have thought of making MINI skirts my signature. ”
Shinichi Iwahashi didn't watch her singing scene, and he didn't know what Topo Star looked like in a MINI skirt, but she wrote it in the letter, which made him feel very interesting, and he was also curious about whether she was not suitable for wearing a MINI skirt like she wrote herself.
When you have free time, watch TV to find out...... Since the single has not been released for a long time, with her exposure rate, it is estimated that she can be seen singing on TV from time to time.
Then again, there are so many music groups on TV, and it's true that the publicity exposure is high, but turn on the TV, it's easy to hear the song you want to listen to, and before you can buy a song, you get tired of listening to it on TV first, and for those who are not very keen on music, you may choose not to buy it. In this way, I am afraid that it will not be conducive to the sales of records.
In the current sluggish record market, the impact of an endless large number of music groups should also be one of the reasons, and music should always be a bit mysterious.
He thought as he read the letter. In the letter, Akina Nakamori also wrote, "I also rejected something that my past self would never have thought of refusing." ”
Akina Nakamori was vague in the letter, but she only mentioned it like this, so she couldn't know what this thing was that she rejected and didn't regret it.
Shinichi Iwahashi was a little curious, but he didn't have the kind of fun to explore. Just seeing such a monologue, for some reason, there was a feeling that she was telling him something.
Iwahashi finished reading the letter, took it back from the envelope, and put it in a drawer. He was not in a hurry to reply, thinking that he would at least wait until he saw Akina Nakamori wearing a MINI skirt on TV.
......
In the afternoon, I went to Warner Pioneer to meet with the executive producer of Chisato Moritaka, mainly to communicate about the next single, and when I met, the executive producer opened his mouth, and the first thing he said was "17 Years Old".
"Iwahashi-san, your strategy has been a great success!" the executive producer smiled and showed him Chisato Moritaka's sales figures.
After Kichichiro Kawahata's article was published, Chisato Moritaka attracted a lot of attention, because Warner Pioneer deliberately controlled shipments, and she shined on the cable broadcast list last week, finishing sixth on the weekly on-demand chart, setting a record since her debut.
The number of on-demand broadcasts skyrocketed on the ranking list, which pushed this promotion to the second stage. When the topic brought by Kichiichiro Kawahata began to fade, it slowly converted into a brainwashing bombardment brought about by repeated on-demand.
"The timing is almost brewing, and the company has begun a large-scale replenishment, and this time it has replenished 100,000 sheets in one go. "The executive producer reported a somewhat tough number.
100,000 copies, plus the first batch of 50,000 copies, 150,000 is already the treatment of popular idols.
Of course, for Iwahashi Shinichi, the replenishment of 100,000 copies first means that there will be another 100,000 copies of the production share to GENZO's account, and this time he really made a lot of money with this "17-year-old".
Secondly, the popularity of Sentaka Chisato means that GENZO finally has a business card that can be used.
"The effectiveness of radio propaganda is outstanding, and now is the time to seize the moment. The executive producer told Shinichi Iwahashi about the strategy developed by Warner Pioneer.
After being bombarded by the radio, the fame and attention have gone up, and a large number of restocking of the single will be able to convert the topicality and anticipation brought by the previous publicity into a real sale.
"After the large-scale distribution, the company reached a negotiation with the record store to hang the poster of Sengao in the store in order to inform the public that there is now sufficient inventory. According to the feedback so far, the sales are very good and there is a good chance of breaking into the top 10 of the list. ”
While the executive producer said, Shinichi Iwahashi was looking at the sales data he gave him, the sales of this single are really good, and it may not be able to hit the top ten on the sales list as the executive producer said.
Once she can break into the top ten on the list, then the situation will be very different, which means that Chisato Moritaka will get more opportunities for exposure, and she may appear on prime-time song shows and be seen by more people.
In this day and age, there is probably no more extensive and powerful propaganda than television propaganda.
And these opportunities will be transformed into a real focus on her in the future, complementing each other.
While the publicity strategy proposed by Iwahashi Shinichi was a great success, Warner Pioneer did not drop the chain at all, showing their mature propaganda strategy, one link after another, the arrangement was clear, and no link was wasted.
"Quite a clever arrangement. After hearing this, Shinichi Iwahashi put a top hat on the executive producer.
Hearing him say this, the executive producer's expression also looked a little proud.
Although I admired Iwahashi Shinichi's unexpected strategy in my heart, on the other hand, there was also a kind of unwillingness to be led by his nose like this.
Iwahashi Shinichi could guess the executive producer's thoughts, but it was better to have a good brain than just himself, and everyone he worked with was really good at it, and at this time, he didn't hesitate to praise him.
In any case, Warner Pioneer can make Sentaka Chisato more and more popular, and for Iwahashi Shinichi, it is also a sure thing, and he is happy to see it happen.
......
After talking about the single "17 Years Old", the two sides communicated about the new single. Less than three o'clock, Chisato Moritaka went to the record company accompanied by his manager Kawashima and came over to greet the two producers.
No need to ask, just by looking at his face, he knows that Mori Takachi has a lot of work these days, and without makeup, although she is a flower-like young and beautiful girl, she looks a little tired. That said, the spirit is good.
Chisato Moritaka has almost doubled his workload this week compared to before, Kawashima's pager is ringing every day, and the office has received a lot of invitations, and when it is time to open up his fame, he has to be on all the programs he can on.
Despite this, tired and tired, he is willing to work hard like this.
But if you start from the bottom, there is no star who is not eager to become popular, and the contrast between the differences in the entertainment industry is tragic, although there are rules such as "seniors and seniors", but what determines your position is whether you can become popular.
has no fame and popularity, and doesn't even have the opportunity to be an "outdated old woman", before she gets old, she was swept away by the big waves and kicked out of the entertainment world.
Accompanied by Kawashima, Chisato Moritaka chatted with his music producer and executive producer about the new single, and the idol himself may not have much say in the production of music, but opinions still need to be referenced.
An idol like Chisato Mori in the rising period depends more on the arrangement of the record company and the studio, and the "main road" formulated by this company can ensure that she continues to rise, but with reference to her own opinion, she can add her own color to this main road.