As Wang Chang, who is in charge of the market, is the most sensitive to the market and guessed what Chen Yu meant.

"That's right. ”

Chen Yu nodded: "Third- and fourth-tier cities have vast markets, and we can start from third- and fourth-tier cities." At present, Gome, Yongle, and Suning are still competing in the first and second lines, and have not yet sunk the market to the third and fourth lines, which is our opportunity. ”

In fact, some home appliance giants such as Gome and Suning did not do well in the third and fourth lines even in later generations.

There are too many small home appliance stores in third- and fourth-tier cities.

Even if Gome Suning enters, it won't be much of a benefit.

However, Mr. Chen, the Internet access rate in third- and fourth-tier cities is not high. ”

At present, the main market is still the first and second tiers.

Because the first and second lines have the strongest purchasing power, and at the same time, they are much faster than the third and fourth lines to accept new things.

At the very least, the Internet penetration rate is much better than the third and fourth tiers.

"Of course, it cannot be compared with the first and second tiers, but how many first- and second-tier cities are there in China? There are only a dozen of them, but the third- and fourth-tier cities, and even the fifth- and sixth-tier cities, are the mainstream of our country. Even if their access rate is not high, the combined market may not be weaker than the first and second tiers, or even higher. ”

If it is a brick-and-mortar store, of course, this kind of rural way to surround the city is of course incompatible.

Because the cost is too high, it is impossible for Gome to open a store in every small city.

It's a death story.

But the Internet and e-commerce can solve this problem perfectly.

He costs almost nothing.

As long as you have a need, you can buy it.

Moreover, the scale of home appliance stores in third- and fourth-tier cities is not large, and even if some have chains, their strength is not strong.

They can't do it themselves like Gome.

They just want to sell electricity locally.

If you cooperate with them to do a promotion, I believe they are very willing.

"Then this part will send a lot of people. ”

Zhang Jianming said.

"Well, the marketing department of Huanyu Technology sent some people over. Also, the game department sent some people over. ”

Whether it's the marketing department or the game department, there are a group of people who expand the business.

It's still okay to send some people over.

"If it's really not enough, we will recruit some people from the navy. ”

China's territory is simply too big.

First- and second-tier cities are fine, just a dozen of them, as long as you send some people.

However, there are hundreds or thousands of third- and fourth-tier cities across the country, and at least a few hundred people have to be sent over in terms of business manpower.

"Okay. ”

Zhang Jianming nodded: "Many of those sailors have nothing to do, but they can pull him to us as a member of the marketing department in the future." ”

"Yes. ”

Chen Yu thought it was a good idea.

In the future, the company's business will be larger, and the marketing department will indeed have to be more substantial.

......

Ali.

If we talk about Gome and Suning, these have begun to enter the B2C market in a big way.

But for Ali, he ran into a little trouble.

The trouble is not because of the money.

SoftBank added $100 million, and it can be said that Ali will not worry about money for a while.

However, just because you don't have to worry about money doesn't mean you'll be able to enter the B2C market.

Just like the "offline pick-up" model, you have to cooperate with these home appliance giants if you want to enter.

I'm sorry, Gome and Suning don't want to cooperate with Ali.

As for why?

Very simple.

Can't I do it myself, why should I work with you?

"That Huang Guangyu is very crazy, do they think e-commerce is just a random website?"

Lu Zhaoxi was very dissatisfied with Gome's refusal and said at the Ali meeting.

"And that Suning, even the website is so bad, and it still wants to compete with Huanyu Mall. ”

Eighteen Arhats complained from time to time.

"Okay, stop complaining. ”

Cai Congxin said: "Anyway, judging from the performance of the secondary market, capital is still very optimistic about them. ”

As it is now.

When Gome and Suning announced their entry into the B2C market, the shares of their two companies came up and down two times one after another.

"Of course, there is an irrational side to the market, but theoretically Gome's entry into the B2C market is very promising. ”

I wanted to do a big job before, because I didn't have money, and I thought about it in vain. Now that I have money, I am facing problems again.

"I don't think it's as good as learning and excelling, and doing it all by yourself. It is said that they are already integrating the installation and sales of this piece. ”

"This is an outsourcing business, which means that the installation and after-sales are handed over to a local maintenance company. ”

"Yes, we can do this method as well, so that we don't need to send people ourselves. ”

"We can do it, but we can't experience it offline without the support of the store. More importantly, without the support of the portal, the model of online ordering and offline pick-up cannot be done. ”

Ma Yun still shook his head.

He has intuition.

Even if Dangdang and Excellence enter the field of home appliances, they can't do it.

You must know that a large appliance that costs a few thousand yuan is not an audio-visual and book that costs dozens of dollars.

If they don't experience it, they will definitely not buy it.

"Actually, we don't have to be in such a hurry. ”

At this time, Cai Congxin said suddenly.

"Lao Cai, do you have a way?"

Ma Yun asked.

"What can I do?"

Cai Congxin smiled: "Although we can cooperate with major manufacturers and even purchase goods, logistics, warehouses, and offline experience cannot be done for the time being." To do this well, it is impossible in a few years. ”

"In a few years, if this is the case, this market will be out of our share for a long time. ”

Ma Yun smiled bitterly.

The Internet is growing just too fast.

If nothing else, let's take e-commerce.

Previously, many people in the industry were still discussing whether the annual sales should break 50 million or break 60 million?

But after a few days, Huanyu Mall came to a one-day sales of more than 80 million.

This change is unprecedented.

If you really have to wait a few years, it is a question whether they Ali still exists.

In his eyes, he had always thought that this kind of entity layout was the slowest.

Although it has to be done, it is far from being able to quench the thirst of the near now.

"I didn't say it would take a few years, we just had to wait for Universal Mall to fight Gome. ”

"Huanyu Mall and Gome fighting?"

Ma Yun didn't understand.

But soon, Ma Yun was overjoyed.

He understood.

Gome Suning is now entering in a big way, and it will soon compete with the real guns of Huanyu Mall.

He didn't believe that Gome and Suning would be rivals of Huanyu Mall.

As long as Huanyu Mall beats them to the ground, then their chance to Ali will come.

"Hehe, Lao Cai, as soon as you say that, I expect Huanyu Mall to make a move soon. ”

Ma Yun has never had much affection for Huanyu Mall before.

Not having a good impression doesn't mean that he hates him, but that he has always regarded Universal Mall as his main competitor.

But now, he can't wait for Huanyu Mall to amplify his moves and destroy these opponents in minutes.

(End of chapter)