Seeing Wang Yuye's dumbfounded appearance, Qi Zheng laughed. Look at 1 gross 2 lines 3 Chinese net

Wang Yuye reacted, and said angrily, "I'm scared, do you think you really want to set a price like this?"

Who made him look serious just now.

"I'm not crazy, the price of 50 yuan catty, really speaking, it is estimated that no million people can afford it. ”

According to the amount of food of a normal person, it takes about 15 to 20 catties of rice a month, and rice alone costs more than 10,000 yuan in a year, not to mention that in this year, in another ten years, few people dare to eat like this.

High-end agricultural products, not luxury. Because it is a necessity for eating and drinking, it is only significantly higher in quality and price than ordinary products, but it must not be luxurious.

The price of high-end agricultural products must be affordable for heavy consumers to buy and consume repeatedly in their daily lives, and it must be worth the money.

Otherwise, the value of luxury goods is far from reality, almost pure show-off, and has no meaning for agricultural enterprises.

The price of 50 yuan jin is the price of Koshihikari rice bought by a colleague of Qi Zheng when he traveled to the island country in the later generations, which left a deep impression on Qi Zheng at that time, and it was from then that Qi Zheng knew that rice could be so valuable, so he blurted it out just now.

"But if we can really set this price, I calculate, wow, our rice can be worth 16 billion, which is more valuable than the current company. "Qi Zheng is going to drool.

Wang Yuye pouted, "Well, it makes sense, provided you can sell it." ”

Qi Zheng smiled.

"The price of Xianming rice is at most five or six times that of ordinary rice, and no matter how expensive it is, the consumer group will be greatly reduced. Qi Zheng finally said seriously.

Wang Yuye thought about it and felt that the pricing was quite reasonable.

"Now the price of better rice in the market is about 11 yuan per catty, and the price of Xianming rice is in the range of 68 yuan per catty. Wang Yuye said.

Qi Zheng nodded and approved of the plan.

In the end, the price of Xianming rice was 65 yuan catty. Look at 'Mao's line, Chinese, and net

......

It's easier said than done to build a high-end brand from scratch.

It's not about raising the price and it's high-end.

You have to have brand connotation, you have to meet the value orientation of consumers, and your image needs to be graded......

In the era of consumption, people need nostalgia and stories.

If there is no story, create a story.

Xianming rice is produced in Pucheng County, there are mountains and rivers and tea gardens here, and the rice is full of tea fragrance, which completes the nirvana of its own, and it has its own tea fragrance, and the fragrance is full of fields.

In the packaging, special insect-proof kraft paper bags are used for vacuum packaging, and the design reflects the concept of "Daoke rice, very rice, and natural rice method", focusing on the aesthetic needs of "sunshine" and "nature".

High-end brands also need relatively high-end channels.

The wide coverage of small street shops and wholesale stores is slightly inferior in image, which is not suitable for newborn Xianming rice.

This is where Zhong Huazhi's expanded food distribution system plays a major role.

After being merged into the Jiagu system, Zhong Huazhi received strong support from the head office, and the construction of the food supply chain in the Pearl River Delta and Hong Kong and Macao regions in Vietnam Province became more and more perfect.

These two places are economically developed places, and high-income people abound, which are the main potential consumers of high-end agricultural products.

With the cooperation with many high-end restaurants, Zhong Huazhi directly gave the exquisite small package of Xianming rice as a gift to the high-income people who consume in the restaurant.

In just ten days, Zhong Huazhi sent out more than 5,000 copies of "500 grams" of Xianming rice through this channel, as long as one-third of the guests recognized the quality of Xianming rice, the Xianming rice that had been distributed opened the market.

......

Xiao Kuang is the vice president of a large company, and he didn't care much about the small gifts he received from the restaurant after eating with his friends.

The next day, his daughter saw the small package of Xianming rice resting on the coffee table and asked curiously, "Dad, did you buy this?"

Xiao Guo looked at it and shook his head, "It was sent by the restaurant, that's rice, right?" I brought it back without looking at it." ”

The daughter took the rice out of the gift bag, "Wow, Dad, this rice sells for six yuan and five pounds, and the Thai fragrant rice I bought last time seems to be only two yuan and five, so expensive!"

The Xiao family, who came out of the kitchen, was startled when they heard this, "It's too long, are the current merchants all robbing money, could it be that this is fairy rice?"

The daughter covered her mouth and smiled, "It's called Xianming rice, isn't it fairy rice?"

The Xiao family shook his head, "Alas, people's hearts are not ancient, no matter how good the rice used to be, it was only a few cents a catty, and the fragrant rice imported by others was more than two yuan, I think it is too much." Who would dare to eat it?"

The daughter unpacked the package, "Let's cook this bag of rice today, see how dare it offer this price?"

The Xiao family muttered, "You can't eat indiscriminately......"

"Hey, this rice is beautiful, you see. "The daughter was brought to the Xiao family.

Xianming rice is crystal clear, delicate and lubricated, and the most conspicuous thing is that there is a red dot in the heart of the rice.

"And it really has the fragrance of tea!" the daughter was pleasantly surprised.

The Xiao family grabbed a handful of rice and squinted to observe, "It can't be waxed, right?"

Seeing this, Xiao also leaned over, "It looks like it should be normal rice, but the aroma is unique." People dare to mark this price, which means that it is still a bit expected. Let's use this rice in the pot, the key is the taste. ”

Xiao Guo made a decision, and the Xiao family no longer objected, so they beckoned their granddaughter to go to wash rice and cook rice together.

Before it comes out of the pot, the surrounding area is fragrant, and the rich aroma of rice and the faint aroma of tea are mixed, and there is an incredible harmony.

"This smell is so pleasant!" the daughter sighed.

Xiao Guo nodded, indeed, the aroma of rice and tea are intertwined, not only does it not have a sense of disobedience, but it smells a little tempting.

After the rice came out of the pot, the daughter looked at the rice in the bowl, and her eyes were about to burst into red hearts.

This is simply a work of art, the grains are as clear as jade, the red heart escapes, the white is red, and the fragrance rises with the smoke of the cooking, and you can eat when you look at it.

Xiao was also very surprised, just by virtue of his appearance, it was already attractive enough.

I took a chopstick of rice in my mouth, and my eyes narrowed.

Natural fragrance, soft and elastic in the mouth, sweet and long aftertaste.

I thought that with a faint tea fragrance, the taste might be relatively bland.

Unexpectedly, it is sweet and soft, with a moderate taste, and the more you chew, the more flavorful it is.

Before I knew it, I finished eating a bowl, and Xiao Jing was not a little stunned.

I didn't have a chopstick to pick up the dishes, so I ate the rice in such an empty mouth, and I didn't feel monotonous.

Looking at the others, they are also immersed in their heads and focused on eating, they are all a table of enjoyment, and the dishes on the table are basically not moved.

He thought about it for a while, because it was so amazing, and the first taste caught people.

At this time, her daughter also finished eating a bowl, she breathed a sigh of relief, and her eyes were shining and she shouted, "It's delicious!"

Then, she shouted in surprise, "Ah, now I speak with a fragrance." ”

Xiao Jing was silent, this is probably the real fragrance of lips and teeth......

After eating a meal, there was not a single grain of rice left, but there was not much food to eat.

Xiao Guan touched his stomach, patted his thigh and said, "In the future, our family will eat this rice, and after eating this meal, my heart has become better." ”

The daughter hurriedly looked at the instructions in the gift bag, "Dad, it says that you can buy it in Carrefour Mall!"

Xiao Guo did not hesitate, "Okay, I'll buy it tonight." ”

And the Xiao family laughed on the side, and didn't mention the price of rice.

Such a "fairy" rice, if you don't eat a few more bites while you're still alive, you can't eat it if you want to go down, and you still care about the price, isn't it just to eat when you're alive?

......

This kind of scene is staged in many families who receive gifts of Xianming rice......

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