The traffic in Yanjing is always helpless, the road is getting wider and wider, and the lanes are becoming more and more, but the traffic jam situation has not improved in the slightest, when Ye Tian and Lu Rongchu came to the headquarters, all the department directors were already waiting in the conference room.

Ye Tian walked directly to the chair at the end of the conference table, and glanced at the people sitting on both sides, "Okay, since everyone is here, let's start."

After receiving the instruction to start the meeting, Ling Ling, director of the President's Office, pressed the remote control in her hand, and the huge electronic screen on the wall of the conference room immediately displayed a line of words: The second director-level strategic development meeting of Allure Entertainment Culture Media Co., Ltd

"Who's going to report first?"

Ye Tian looked at the document book handed over by Ling Ling and asked casually, Ye Tian did not want to turn the company's organizational structure into a rigid subordinate model, so he always advocated speaking freely during meetings, and there was no fixed hierarchical speech system in the conference room, and anyone who had what they wanted to say could put it forward.

"I'll come first," Chu Sheng said first

"I first made a phased summary of the company's large financial income and expenditure since financing, the company's first financing of 3 million US dollars, the first expenditure on the rent of the headquarters site, a total of 4.9 million in two years, the second in the purchase of the company's vehicles, a GMC nanny car, a Mercedes-Benz business car and a sedan, two Buick business vehicles......"

Now the company still has 9.567 million on its books, which also includes the remaining advertising expenses of 2.2 million that have not yet been withdrawn. ”

Chu Sheng closed the document in front of him and said that he had finished speaking, and Gao Tianle immediately followed up:

"Since Director Chu talked about Yuyin's advertising expenses, then I just happened to make a simple report on Yuyin's promotion work."

"For this promotion, our advertising department has conducted sufficient market research and formulated a complete and comprehensive promotion plan, which mainly includes three aspects, namely network promotion, TV promotion and offline promotion."

"In terms of network promotion, we choose to advertise on the four major portals of the current domestic Internet, although the price is relatively high, but compared with other small and medium-sized websites, their daily activity is higher, and the topic and attention are higher, which is in line with our purpose of playing popularity in the shortest possible time."

"In terms of TV promotion, we chose CCTV 1 and Mango Satellite TV, Dragon TV, Lizhi Satellite TV and Zhehai Satellite TV, which are four provincial TV stations whose ratings are firmly in the forefront of national satellite TV."

"Offline promotion we use the form of outsourcing, that is, we provide promotional materials, advertising companies are responsible for the field layout, considering the limited publicity funds, so offline promotion we did not choose to spread out across the country, but chose Yanjing, Tianjin, Shanghai, Zhejiang, Anhui, Henan Province, these are in the economic development and the number of residents in the more typical areas. ”

"At the first strategic development meeting, our advertising division received 8.5 million yuan of special publicity fees for the aftersound app provided by the company, as of today, 6.3 million has been used, and the subsequent 2.2 million will be combined with the data provided by the music intelligence service department to carry out the second round of targeted advertising, my report ends here, thanks"

"Well, yes, the promotion plan formulated by the advertising division is both hierarchical and comprehensive, and the idea of Director Gao is also very forward-looking, not all the 8.5 million at one time, but a part of it is left as a second round of delivery, for an inappropriate example, the first round of advertising is like casting a net around when fishing, we don't know that there will be fish in that water, anyway, it is more nets, you can always catch a few, the second round of advertising is like playing hide and seek with a thermal imager, it must be a catch and a quasi"

Ye Tian first gave Gao Tianle and the advertising department a high evaluation, and then said with a smile: "Since you have said this, Director Rong, you can first talk about the situation of Yuyin, the second round of advertising is still waiting for your data."

Rong Shusheng nodded, got up and walked to the electronic monitor opposite the conference table, inserted the USB flash drive in his hand into the monitor host, and then took the remote control from Ling Ling's hand, and stood in front of everyone and began to report in combination with the data on the screen.

"Mr. Ye, everyone, please look at the screen"

"This chart is the total number of users of Yuyin APP since its launch to 12 noon today, with a total of 8.33 million users, including 5.27 million registered users, and the average usage time of registered users is 42 minutes, and the user stickiness rate of 81% has exceeded all music software on the market except Penguin Music."

Rong Shusheng pressed the forward button on the remote control and continued: "The second map is the geographical distribution of registered users, the number of users in Yanjing ranks first in the country, in addition, the top five are Shanghai, Zhejiang Province, Guangdong Province, Jiangsu Province, Hubei Province, from the perspective of economic development level, such a ranking is not surprising, the economic base determines the superstructure, and the improvement of the user's material level has a certain impact on its pursuit of spiritual civilization."

"This chart is the crowd attribute of Yuyin APP, from the perspective of age release, 18~26 years old users have the largest proportion, accounting for 59% of the total number of registered users, 26~36 years old users account for 33%, and users under 18 years old and over 40 years old account for 5% and 3% respectively"

“”......

Rong Shusheng's report is the most detailed and detailed, 40 minutes later, he sat back in his seat, this is the first strategic level report he has made since joining Allure, he can't be careless, after all, the identity of him and the members of the department under his jurisdiction is different from others, they were rivals with Allure Entertainment at the beginning, and they also stole Ye Tilt's music, and finally even made trouble to the point of going to court, it should have been to the point of never dying, but I didn't expect Ye Tilt to have such great courage, not only to be able to shake hands with himself but also to meet his own merger and acquisition requirements with the greatest sincerity, since joining the company, all of them in the original Little Bird Music are holding back their strength and must prove their strength, and this first battle for fame has undoubtedly earned them the respect of everyone in the company.

"Director Rong is worthy of being a veteran of the music industry for decades, the content of the report is not only detailed and specific, but also to the point, we can rest assured that we have a person in charge like you, haha"

As the company's most important project at present, it is foreseeable that in the near future, the status of Rong Shusheng and the music intelligent service department will become higher and higher.

"Okay, since the three directors have finished reporting on the company's development, then I will talk about the company's internal situation since its establishment," Han Bing, director of the human resources and administration department, said

"At present, the company has a total of 68 employees, including 10 directors and 10 directors......

After Han Bing finished talking about the company's personnel and internal management problems, Ye Shan, director of the customer service department, began to introduce the business cooperation that the company is currently receiving.

"The business cooperation that the company has received at present is mainly focused on two aspects, on the one hand, it is about Mr. Ye's personal endorsement, and on the other hand, it is advertising cooperation on Yuyin."

"Oh, Ye Shan, tell me specifically"

Ye Shan nodded and continued: "At present, Mr. Ye has received a total of 23 endorsement invitations."

"23?!Why are there so many?do you have a list and show it to me?"

Ye Shan immediately took out a piece of paper from the folder she carried with her and handed it to Ye Tian, the list was very detailed, the endorsement project, the company to which she belonged, the endorsement fee, and the endorsement requirements were all displayed on it.

Ye Tian was still full of joy, thinking that some companies had begun to ask him for endorsements, but when he saw the endorsement brands on the list, he realized that although he was very popular, he was actually just a newcomer who had just stepped into the entertainment industry.

There is no international brand on the endorsement list, and there is no well-known domestic brand, all of which are beverage and snack brands that have never heard of the name, and a little famous is still a sanitary napkin brand called Sophie.

Ye Tian rubbed his eyebrows and said with a wry smile: "Ye Shan, these endorsements are all rejected, what we want to take is the endorsement streamlining route, if all kinds of endorsements are accepted, it is not a good thing for my long-term development and the company's image, and if there is a personal endorsement invitation about me in the future, you will be transferred directly to the president's office, and I will notify you after I decide."

"Okay, Mr. Ye"

"Well, you go ahead"

"Okay, everyone, this is about the business cooperation invitation of Yuyin APP, there are four main companies participating in the APP landing interface advertising competition, namely the automobile brand Changan Group, the sportswear brand Xtep Group, the beverage company Nongfu Spring, the e-commerce company Treasures Club, and the bidding ...... of the four."

"Hey, wait a minute, Ye Shan, did you mention the Treasure Club just now?"

"Yes, Mr. Ye, what's wrong?"

Ye Tian shook his head, "It's okay, you can continue"

"It's actually a treasure meeting, hehe, that's interesting, that sophomore of Huaqing called Concubine Yu won't know that Yuyin is a product of my company, even if you don't mention the mutual contempt between Yanda and Huaqing for nearly a hundred years, she and I can be regarded as a competitor for an excellent entrepreneurial project for college students, but she actually sent an advertising bidding invitation, a female streamer has such courage? I'm really looking forward to meeting her next Wednesday."

Naturally, everyone didn't know that Ye Tian was already imagining the scene of meeting with the founder of the Treasure Club in his mind, and after Ye Shan finished talking about the bidding of the four companies, he specially introduced this e-commerce company called the Treasure Club.

"Everyone must have heard of the first three companies, but, I want to say that this e-commerce company called the treasure club in the field of online shopping rise speed is a miracle, according to our campaign company qualifications survey knows, this shopping site was founded by a sophomore named Yu Shifei Huaqing University, founded only two months, but the number of active users of the site has reached 5.68 million, the website was founded only two weeks to obtain millions of dollars of financing from Sequoia Capital, with limited time sales and deep discounts these two weapons, the treasure will have become a dark horse in the field of e-commerce in China can not be ignored”