Chapter 179: Strategy Session (2)
After listening to Ye Shan's introduction to the development history and founder background of the Treasure Club, everyone looked at Ye Tilt, Ye Tilt naturally understood the meaning of everyone's eyes, it was really this person called Concubine Yu, this company called Treasure Club and Ye Tilt and his Allure Entertainment development history are really too similar.
Both of them studied in two of the top universities in China, both received millions of dollars in angel round financing in the early days of their businesses, and they were the most influential people in their respective schools, both of them brought a start-up company to the leading position in the industry in just two months, so similar development trajectories are no wonder that Yan teachers and students call Concubine Yu as Huaqing Ye Tilt, and Huaqing teachers and students call Ye Tilt as Concubine Yan Dayu.
For the leaders of the two schools, this is not only the battle between the entrepreneurial achievements of the two students, this is already related to the face of the school, about whether the school can overpower each other, Yanda Huaqing has been constantly competing with each other in all aspects since the founding of the People's Republic of China, the two schools can be said to have achieved their own rapid development in the competition, without Yanda there would be no today's Huaqing, in the same way, without Huaqing there would be no today's Yanda, and it is precisely because of this kind of progressive benign competition so the central high-level did not stop themNow that the country has entered a new era of mass entrepreneurship and innovation, the two universities naturally have to keep up with the times and strive to be a benchmark institution for college students to start their own businesses.
In fact, on the night when Ye Tian received Xu Xiaoping's $3 million investment, the leadership of Yan University planned to hype up this matter the next day, so that all the people, the leaders of the Ministry of Education, especially the next door, could see how strong the entrepreneurial atmosphere on the campus of Yan University was, and how business talented the students cultivated by Yan University were, but before the publicity plan was formulated, an urgent message was received, saying that a student in Huaqing had received an investment of 4 million US dollars in red capital。
The excited Yanda leadership suddenly died down, Huaqing saw that Yanda had no movement, and they didn't hype it up, not because of any indifference to fame and fortune, but because they didn't want to lose their reputation for great achievements, when others didn't have something, it was okay for you to publicize it, but when the other party also had that kind of thing, your propaganda would become showing off.
After the financing incident, the leaders of the two schools were officially secretly competing for the entrepreneurial pacesetters they had set up, and they were always paying attention to each other's development, so what Ye Tian and Concubine Yu didn't know was that the most worried about their company's situation was not the employees or executives, but the alma mater of the two。
"Haha, what are you doing looking at me, I'm really not familiar with this girl, so let's do it, Ye Shan, you put this business cooperation on hold first, and I'll give you news after I participate in an event next Wednesday."
"Come and don't be rude, since you took the initiative to throw an olive branch over, then I will compare with you face to face," Ye Tian thought secretly in his heart
After waiting for a while, seeing that no one spoke anymore, Ye Qian looked at Liu Shuying and asked, "Director Liu has nothing to say?"
Liu Shuying shook her head, "At present, the company has not been involved in any legal issues, but I think that with the development of the Yuyin APP faster and faster, our legal disputes will become more and more, but I and the legal department are ready to deal with various legal issues, please rest assured"
"Hmm," Ye Tian nodded, indicating his trust in Liu Shuying's ability
"Now that everyone has made a phased report on their work, we will now start discussing the next stage of the company's development strategy."
"First of all, I would like to mention the requirements for Yuyin, which will become a key project of the company for a long time, and several major music giants in the market will not let us comfortably grab their market, so Yuyin must always maintain its advanced nature beyond the times."
"I also downloaded Yuyin 1.0 in my mobile phone, I can proudly tell you that Yuyin is currently the best music software in the country, but can we relax? believe it or not, within two days, the innovative functions we have will become the standard configuration of all music software on the market, Penguin Group is not good, plagiarism and copying is the first in the industry, once we have no functional leadership, can we still maintain such a high growth rate of development?
"Yuyin's current five functional areas are exclusive songs, exclusive sound effects, personalized radio stations, personalized recommendations and listening to songs, among which listening to songs and learning songs is the most popular among users, and we have also attracted many users of music software such as Penguin Music with this function."
"Although I proposed to listen to the song and read the song, but without the all-night efforts of all the staff of the intelligent service department, this function will definitely not become a reality, but a success does not mean that it will always be successful, and now I want to put forward new requirements to Yuyin"
"The first is the splash page, after the business cooperation is determined, the splash page will become an important source of advertising revenue, but advertising will definitely cause user disgust, so how to minimize the user's disgust is the first thing we have to deal with."
"My opinion is that you can set up two opt-in buttons on the splash page, watch and skip at the same time, set the ad duration to two seconds, and give the viewer the right to watch the ad, if they are interested in the ad, they will naturally click in to watch it, and if they are not interested, they can also choose to skip the button, what do you think of this idea?
Everyone looked at each other, what else could they say? Ye Tian's idea can be called the best solution to solve the contradiction between advertising problems and user experience, and everyone can't help but wonder how Ye Tian's head grows, how can he come up with so many concepts that transcend the times?
When the idea of listening to songs and songs was first proposed by him, they were already shocked, This time they actually came up with a magical idea of choosing to watch and choosing to skip watching, and fortunately, Ye Tian chose to start a business, otherwise the product manager in this world still has something to do?
"Can this idea be done?"
Looking at Ye Tian's eyes, Rong Shusheng nodded affirmatively, the technical difficulty of this concept is really low, and the most difficult thing is to come up with it, otherwise how to say that product manager is the job with the biggest income disparity, even if you graduated from the same university, but some people can earn millions a year, and some people can only get a few thousand monthly salaries.
"OK, then I'll continue, the second opinion is user reviews, let's not pursue any well-known musicians, music critics' reviews, we focus on the comments of ordinary users, and use the excellent comments of ordinary users to resonate with thousands of ordinary users, the construction of the song comment area, you have to put it on the key list, and make the real, emotional user reviews another weapon to capture the market"
Everyone looked at each other at one time, because they had never heard that the music software would position the song comment area as a key development area, but it was the most ordinary song review, can it still play for us?
Ye Tilt's idea naturally came from the famous NetEase Cloud Music in later generations, when NetEase Cloud Music was able to rise from the market monopoly of several giants and eventually become the third largest music software in China, relying on an important weapon to create user reviews, but in this life, with Ye Tilt, Ding Lei may have to give up music and raise pigs wholeheartedly.
"In addition, I would like to break down the playlist of Yuyin a little further, and it will be tentatively divided into five categories: language, style, scene, emotion and theme."
"Okay, version 2.0 will update these for the time being, you can't take out all the money in one go, otherwise it will all be copied by others."
Rong Shusheng kept keeping his head down and remembering, because as an insider of music software, he naturally knew how terrifying the market effect of these ideas proposed by Ye Tian would be, but when he heard Ye Tian's words, he couldn't help but ask:
"Mr. Ye, listening to your tone, do you have any other ideas?"
Ye Tian smiled and said nothing, hehe, I'm sorry, in his previous life, he could only stay in the room every day after he was disabled, so as long as it was something that computers and mobile phones could do, he didn't fall behind, which naturally included all kinds of listening software, and he now has all the advantages of the four major music apps in his mind, and now he just uses a little bit of skin.
The eight people looked at Ye Tian's mysterious smile and knew the answer to this question, it was really wonderful, other product managers came up with an opinion he put forward and became an industry god, but he seemed to have endless creative ideas.
"By the way, there's one more thing I need to discuss."
"What do you think is the most important thing in a music software besides user experience and scene functions?"
"Number of Copyrights"
is still Rong Shusheng sophisticated, in a word, it is not that Rong Shusheng reacts the fastest, but this is also where he has always been worried about Yu Yin's future in his heart.
"That's right, if a music company wants to grow into a music empire that is not afraid of any challenge, it must build its own music ecological chain, no matter what entertainment software, content output is always basic, content is king, and the most important part of it is to establish a massive music library, build the upstream copyright library and the downstream user experience, we can derive various music products from this, and finally embark on music +." So I plan to set up a preparatory team for copyright expansion and singer entry, with me as the team leader, Gao Tianle, and Ye Shan as the deputy team leader, to determine the team members by internal promotion and external recruitment, and promote the content upgrade of the Yuyin app as soon as possible."