Nongfu Spring is a little sweet?

Hearing Chen Hao's concept, many people present couldn't help but groan.

Then he frowned, measuring whether this advertising slogan was simple and profound enough!

When the middle-aged man sitting at one end heard this, his hands on the chair were placed on the table, and the person couldn't help but lean forward and began to mumble to himself.

Chen Hao's eyes observed the changes in everyone, but he did not pause at all, and continued his PPT.

"Is Nongfu Spring really a little sweet?

Not necessarily. It's more about a marketing communication concept.

The water of Nongfu Spring comes from Qiandao Lake, which is a spring water gathered from many large mountains, and after the natural purification of Qiandao Lake, it can be said to be a sweet spring water.

But how can consumers intuitively and vividly recognize the "origin" of Nongfu Spring, and how to form a good impression of "Ganquan"?

This requires a simple and visual concept of marketing communication.

'Nongfu Spring is a little sweet' doesn't mean that the water has to be a little sweet, just because sweet water is synonymous with good water!

Just as coffee tastes bitter, but Nescafe says it tastes great, which means it's good coffee.

In Chinese, there is the word "sweet spring", which means sweet water.

"Sweet" not only conveys good product quality information, but also directly reminds people of sweet and refreshing spring water, and it naturally feels 'a little sweet' when you drink it. ”

When Chen Hao's words fell, everyone present nodded one after another, and the middle-aged man sitting at the other end was the same, which made Chen Hao couldn't help but feel a little excited.

What made Chen Hao even happier was that the middle-aged man spoke, "This concept is very good, then, well, it's Chen, Mr. Chen, right, how do you shoot the advertisement?"

Seeing this, the other people at the scene were slightly surprised, it seems that the leader is very optimistic about this concept!

Chen Hao said with a smile, "The so-called clear water out of hibiscus, natural carving! As a precedent natural water in the country, there is no need to invite big-name stars, we only need to take pictures of the production process of Nongfu Spring for consumers to see."

Let consumers clearly know that Nongfu Spring is a real pure natural water, no artificial, no additives.

Nongfu Spring's philosophy is that we don't produce water, we're just nature's porters!"

"We don't produce water, we're just nature's porters!" After this sentence came out, the people present couldn't help but be stunned, and then many people immediately clapped their hands.

"That's great!"

"This sentence really perfectly interprets our Nongfu Spring!"

"Wonderful!

......

The middle-aged man stood up directly when he heard this, and said happily, "Hahaha, that's good, that's good!"

Chen Hao continued with a smile, "Nongfu Spring should be all water transported from Qiandao Lake, so your company's transportation costs have been high?"

"That's right, in order to ensure that the water is pure and natural, there is really no way. The middle-aged man said helplessly.

This seems to be a difficult point for your company, but it is not an advantage, which just proves that Nongfu Spring has a high-quality water source base, which is also your company's biggest advantage. Chen Hao said.

Everyone present smiled bitterly and nodded, what they said was right.

"This advantage of your company just confirms Nongfu Spring's saying, 'We don't produce water, we are just nature's porters'!"

And this concept can also reflect three major ideas.

The first is the concept of environmental protection.

Nongfu Spring never uses urban tap water, and every drop of Nongfu Spring has its source.

Nongfu Spring believes that only good natural water sources can produce high-quality bottled drinking water.

Drinking water containing natural mineral elements is the most suitable for human needs, and it is difficult for any artificial water to compare.

The second is the idea of nature.

Nongfu Spring insists on building factories at the water source and producing at the water source. Each bottle of Nongfu Spring is clearly marked with the source of the water source, ensuring the consumer's right to know.

Nongfu Spring insists on establishing a production base in the deep mountains and dense forests far away from the city, and the entire production process is completed in the water source.

Each bottle of Nongfu Spring has gone through a long transportation route and comes from nature.

The third is the concept of health.

Nongfu Spring only produces healthy drinking water with natural weak alkaline, and resolutely opposes the addition of any artificial minerals to the water.

The World Health Organization's Guidelines for Drinking Water Quality indicate that the human body must consume a certain proportion of minerals and trace elements from drinking water, regardless of whether the diet is rich or not.

Therefore, Nongfu Spring believes that drinking water should contain comprehensive, balanced and natural mineral elements required by the human body, and opposes the addition of any artificial minerals to the water.

These excellent corporate ideas have created a unique Nongfu Spring!

The corporate philosophy is the soul of an enterprise, and it is a solid foundation for the success of the enterprise!"

After Chen Hao's words were finished, everyone present was stunned, even the middle-aged man.

It turns out that our Nongfu Spring still has such a powerful corporate philosophy! Why haven't we heard anyone mention it before?

The people present looked at each other, and then looked at Chen Hao, who kept smiling, he was still a young man, and he actually came up with a set of corporate ideas for Nongfu Spring!

"Hahaha, young and promising!" The middle-aged man looked at Chen Hao and nodded approvingly.

Chen Hao replied, "It's over!"

"I really didn't win the award, I didn't expect to see an advertising plan so born today, and there is another harvest, we Nongfu Spring have to thank you. The middle-aged man laughed.

"Awards, awards!" Chen Hao continued to maintain a humble smile, and then added, "However, in order to clearly show the characteristics of Nongfu Spring's natural water, I think it is necessary to shoot every process, and this advertising time may have to be about three minutes." ”

"Three minutes?"

Everyone present was surprised, because at the beginning of the century in 2001, there had never been such a long advertisement, usually about ten seconds.

Three minutes is enough time for others to shoot ten commercials.

"The so-called first-class sales are selling themselves, second-rate sales are sales services, and third-rate sales are selling products. This three-minute advertisement is not only for the sale of Nongfu Spring natural water, but also for the sale of your company.

Promote your company's corporate philosophy and corporate culture to consumers, so that they can not only understand Nongfu Spring natural water, but also let them recognize Nongfu Spring as a company!" Chen Hao explained.

The middle-aged man frowned slightly when he heard this.

"Just because there hasn't been a three-minute ad before doesn't mean there won't be. Since your company dares to be the enemy of the whole industry, are you still afraid to shoot a three-minute advertisement?" Chen Hao continued.

The middle-aged man nodded slightly when he heard this, "I understand what you mean, what the final result will be, let's wait for our notice!"

Chen Hao didn't expect to be able to get an answer on the spot, and after nodding to everyone, he walked out of the office with Ning Hao and Hao Yi!