Early in the morning, the three musketeers of Haotian Studio gathered and were ready to go.

Although the keynote speaker was Chen Hao, and it was not a Sunday, Hao Yi and Ning Hao still came to show their support for Chen Hao and the studio.

Chen Hao was sorting out his clothes, but he couldn't help but think of Yaya, his first suit in his previous life, and the scene when Yaya sorted out his suit for herself.

"What a daze, let's go!" Hao Yi pushed Chen Hao and said.

"Don't be nervous, just be calm. Ning Hao obviously thought that Chen Hao was nervous.

Chen Hao didn't say much, and smiled, "Let's go!"

Half an hour later, Chen Hao and the three came to the designated place, and then were taken to a conference room on the third floor under the guidance of the staff.

As soon as Chen Hao and the three of them entered the door, they saw that there were already many company teams waiting, and at the same time, they instantly attracted everyone's attention.

However, after seeing Chen Hao and the others, everyone seemed to be relieved, and they talked in a low voice again.

"Sure enough, there are a lot of people, and the competition is fierce. Hao Yi looked at the room full of opponents and said in a speech.

After finding a place, before the three of them could sit down, the door to the conference room was opened again.

The people who came in, Chen Hao and the three of them all knew each other, Wuershan.

He is the senior brother of the three, from the 94-level director department of Emperor Film, and when Chen Hao was admitted to Emperor Film in 98, he just graduated.

After graduating, Wuershan began to work as an advertising director, and soon emerged as a star, won many awards, and also filmed advertisements for many big-name companies, and became well-known in the industry.

There are also many imperial film directors like Wuershan who started with advertising, like Ning Hao, who also made money by making commercials before the first theatrical movie, that is, "Crazy Stone".

After Urshan came in, the conference room was staring at him, and the discussion was obviously much louder, which could be seen that everyone present was paying attention.

Unlike when Chen Hao and the three of them came in, they didn't even make a sound.

Chen Hao thought about whether to say hello, although it was the first time he had met, but after all, it was all from the emperor's shadow.

Entertainment is a circle, there are countless small circles in this big circle, and the two of them obviously belong to the Emperor Shadow Circle, and they can still help each other without an absolute conflict of interest.

This time, it is a competitor who naturally won't, but in the future, he will often be in a circle, and if he looks up and doesn't look down, he may be able to use the other party.

When Chen Hao was still hesitating, the staff came in.

"Everyone is welcome to come today, because there are many people coming, so it will start soon, please prepare first, and I will invite you to the next room one by one for the interview in order. ”

Hearing this, everyone fell silent and looked at the staff.

"Please come with me first from 523studio. ”

After the staff finished speaking, they saw Urshan follow to the next door.

"I didn't expect to see my brother. Hao Yi said.

"What's so strange about the director of the emperor's film. Ning Hao pouted.

Chen Hao didn't say much, but looked at the plan in his hand and was ready to appear at any time.

Time kept passing, and there were fewer and fewer people in the conference room, and Hao Yi and Ning Hao were a little anxious to wait.

"Why hasn't it been our turn yet?" Hao Yi said urgently.

"Don't worry, we'll be let in. Chen Hao said.

As soon as I finished speaking, I heard the staff shouting, "Please come with me from Haotian Studio!"

The three of them were shocked when they heard this, Hao Yi and Ning Hao took a deep breath to relieve their tension, and Chen Hao said with a calm face, "Let's go!"

The staff led the three to the next door and opened the door to signal the three to enter.

Chen Hao glanced at Hao Yi and Ning Hao, nodded, and took the lead and walked in.

"I think the advertising slogan 'Nongfu Spring, pure natural, more natural, most natural!' is a good reflection of the advantages of our products, natural two words! At the same time, three consecutive 'natural' can deepen consumers' impression of our products.

When it comes to natural water, it is natural to think of our Nongfu Spring! Once this impression is imprinted, then the signboard of our Nongfu Spring natural water will be erected. ”

"But 'Nongfu Spring, the only natural water in the country!' is more direct, it is the only one that not only reflects the concept of our natural water, but also shows the uniqueness of Nongfu Spring vividly and vividly, and the impression is even more profound!"

"I still think three natural is better!"

......

When Chen Hao and the three of them came in, the people from Nongfu Spring were obviously still discussing which of the previous plans was better.

However, if you look closely, you can see that everyone is obviously discussing it to the middle-aged man sitting at one end, obviously trying to convince him.

This also proves that it is this middle-aged man who makes the final decision.

In the face of everyone's discussions, this middle-aged man kept frowning, and he still didn't seem to be satisfied.

Seeing that the three of them seemed to be neglected, Chen Hao could only cough and say, "Hello everyone, we are from Haotian Studio, I am Chen Hao, and these two are Ning Hao and Hao Yi." ”

Everyone couldn't help but look at Chen Hao when they heard this, but after seeing the faces of Chen Hao and the three of them, their brows furrowed slightly, and some even shook their heads slightly.

Obviously, Chen Hao and the three of them are too tender!

As the saying goes, you can't do things well without hair on your mouth!

Being young sometimes inevitably becomes one of the manifestations of contempt by others, just like when you go to the doctor, you obviously prefer to trust an older doctor!

The middle-aged man sitting at one end also raised his eyebrows, and then said, "Let's start!"

Chen Hao gestured to Hao Yi, plugged in the USB drive, opened the PPT, and Jia Yue stopped possessing!

"In today's market, with the advancement of science and technology, it is easy for everyone to be highly homogeneous in products, so how to make your products attract the attention of consumers among many homogeneous products has become the top priority.

Therefore, now that the essence of the product itself is no longer the first requirement, how to instantly attract consumers, so that they can understand your product in the first impression, and recognize your brand, has become particularly crucial.

In a highly homogeneous market, only communication can create a differentiated brand in order to have sufficient competitive advantage. The embodiment of this concept of differentiation requires imagination and enough creativity.

Through simple and profound concepts, consumers can understand the brand most intuitively. ”

Chen Hao's words made everyone who didn't care much about the scene concentrate a little.

But it's only a little bit, because many of the company's teams have mentioned these arguments before.

The key is whether you can distill this so-called simple and profound concept, the difference is this kick in the door, otherwise it is useless to say more.

Seeing that everyone's eyes were focused on himself, Chen Hao smiled.

"The concept that our studio came up with for your company's product is that Nongfu Spring is a little sweet!"