"If you love the Internet, you will drink more oranges, this advertisement ......"

"This ad is unique, he associates drinks with the Internet, it looks niche, but in the future, the crowd will get bigger and bigger, and it will be terrifying. ”

It's just that after saying that, Ma Huateng feels as if he has heard this advertisement somewhere before.

For a moment, he couldn't remember.

However, soon, Ma Huateng remembered.

Because in addition to more orange and more advertisements, the picture of YY flashed in the lens.

In the advertisement, a netizen is drinking more oranges and playing YY at the same time.

"Huanyu Technology. ”

Almost subconsciously, Ma Huateng stood up violently.

He remembered.

"When you play games, you drink as many oranges as you like. ”

This is the previous multi-orange advertisement.

At that time, Huanyu Technology linked playing games with more oranges, and suddenly created a new business model combining games and drinks. As soon as this model came out, not only did Duo Cheng Duo sell well, but the number of online users continued to hit new highs in the games that cooperated with Duo Cheng Duo.

Unexpectedly, after a period of time, Duocheng Duoduo turned the original advertising slogan of playing games into the Internet.

The Internet is undoubtedly much more accessible than gaming.

There are a lot of people who play games, and even more people who love to surf the Internet.

If such an advertisement is smashed, it can almost be said that people who go online will drink more oranges in the future.

"What's wrong with you?"

Wang Danting looked at Ma Huateng a little strangely.

"No, nothing. ”

Staring at the advertisement, Ma Huateng clenched his fists tightly.

More oranges are more in the beverage industry, and Ma Huateng will naturally not enter the beverage industry.

But Duo Orange is tied to the Internet and tied to YY, which is extremely terrifying.

In particular, they also advertised on satellite television.

You know, whether it is now or in the future, the most powerful advertising is still the TV station.

An unparalleled audience, as long as the advertisement is rolled out, no matter how bad the product is, it can be sold.

Such an advertisement has been played, and Ma Huateng has seen it.

In addition to the surge in sales of more oranges, their YY will also instantly flood into countless new users.

No.

It's not just new users.

If it's just a new user, that's fine.

If such an advertisement continues, YY will not only grab new users, but they will also grab old players of QQ.

Yes.

You see, even TV stations have advertised YY, and YY is much taller than QQ at first glance.

In this case, why use QQ instead of YY?

Now the market of YY is much larger than QQ, what is the purpose of using QQ all the time?

"Ah, where are you going?"

"Danting, I'm sorry, I wanted to be at home with you today, but I have to go back to the company now. ”

Almost subconsciously, Ma Huateng immediately rushed back to the company.

"Pony, what the hell is going on?"

"yes, Pony, what's going on in such a hurry for us all to come back?"

"Look at this ad. ”

Ma Huateng felt like he had been hit hard in his heart.

turned on the TV, just waited for more than ten minutes, and the more orange advertisements were released again.

Seeing such a dense advertisement of Duo Orange, Ma Huateng's brows almost wrinkled into Sichuan characters.

"This ......"

After reading the advertisement, the faces of the founders of Penguin were as ugly as Ma Huateng.

"Huanyu Technology, this is a bloody investment. ”

"No, Huanyu Technology earns more than 2 billion a year, which is not a bloody capital for them. ”

"It's bullying us without him having money. ”

Zeng Liqing also knew the seriousness of the matter.

This time is more dangerous than ever.

Although they had competed with Huanyu Technology before, they also lost the battle. But even so, Huanyu Technology cannot defeat them, they still have a certain market and have a certain ability to fight back. But now, Huanyu Technology has spent a lot of money on advertising, but it has caused them a sense of powerlessness.

Compared to technology, they are actually average.

Compared with creativity, they can't compare to Huanyu Technology.

Compared with money, they are even worse than Huanyu Technology.

How can this be fought?

"Or we'll throw some money into advertising. ”

Chen Yidan proposed.

"Throw money, how many days can we smash?"

Zeng Liqing was directly opposed.

Although Kaixuan has made some money, it may not last for 1 month to smash advertisements on TV stations.

"They are clearly bullying us. ”

"Nonsense, it's so obvious. ”

"Now the problem is how to solve it?"

“pony......”

The crowd set their eyes on Ma Huateng's side.

Not only because Ma Huateng is the largest shareholder of Penguin, but most importantly, Ma Huateng has always been able to make the most correct decisions at critical moments.

"Now there is only one way, drag. ”

"How do you drag it?"

"The longer it drags on, the better it will be for us. ”

Ma Huateng's eyes were firm: "Instant messaging is the cornerstone of the Internet, as long as we can survive, our future valuation will not be low." ”

"That's what we say, but how do we drag it out. ”

Advertising bombardment like Huanyu Technology is not something that ordinary companies can withstand.

I'm afraid that in a few months, the number of QQ users will drop wildly.

"First, we at QQ Games will take back the original profit share and return all the profits to the game manufacturer. ”

"Pony, all the dividends will be returned, we are going to lose money. ”

"There's no way to lose money, and now we have to keep users. ”

"But even so, we may not be able to retain users, after all, Huanyu Technology's advertising is too fierce. ”

Zeng Liqing said.

Just now he turned several stations, and several stations had more orange advertisements.

Such intensive advertising efforts are simply a nuclear bomb explosion, and there is no room for counterattack at all.

"I know it's just one of them. Second, we also have to advertise. But our ads are not on TV stations, but on the Internet. ”

"If that's the case, we're doing much less than Huanyu Technology. ”

"In this way, our funds cannot be compared to Huanyu Technology, and it is very good to be able to keep the original users. ”

Ma Huateng was also helpless: "The other one, do a good job in the operation of Triumph, QQ Games may have to post money upside down, QQ instant messaging can't make much, and the biggest profit is only Triumph." If Triumph falls, we ......"

Everyone's hearts tightened.

Although Ma Huateng didn't continue, they knew the future ending.

......

The penguin put his hope in the triumph, and Chen Yu naturally knew it.

At present, the most profitable penguin is Triumph.

If Triumph falls, it is equivalent to breaking the penguin's limbs.

Chen Yu can't let the penguin survive forever, and the longer the instant messaging is used, the more others will rely on him.

Fortunately, the whole instant messaging social circle has not yet fully emerged.

It doesn't cost much for a user to replace an instant messaging.

So, if you want to destroy the penguins, then first destroy Triumph.

"Brother Jian, 5173 stopped cooperating with Triumph. ”

"Yes. ”

"Zou Tao, will you be a triumphant plug-in?"

"Ah......h

Zou Tao was dumbfounded: "This seems to be illegal." ”

"It's illegal to sell plug-ins for money, if we don't sell for money. ”

"This ......"

After thinking about it for a while, Zou Tao said: "There is not too much difficulty in plugging, we can do plug-ins in any game." However, what do we do with the plug-in, the penguin will block the plug-in. ”

"It's okay, let them seal it. ”

Chen Yu said with a smile: "I'm afraid they won't dare to seal it." ”

Although Triumph performed well, to be honest, the early Penguin did not have much experience in the operation of the game.

In his previous life, Triumph was in the hands of penguins, and he stopped serving for a short time. So far, in the three years since the triumph of the agent, there has not been a single game. Chen Yu can do nothing, and Triumph will also die in the hands of penguins.

But if Chen Yu had more force, he would have died faster.