Since he decided to advertise, Chen Yu thought of the previous orange and more advertising words.

"When you play games, you drink as many oranges as you like. ”

At that time, it was to match the promotion of the game, so such an advertisement was used.

Subconsciously, Chen Yu is also ready to use this as an advertisement.

However, Chen Yu shook his head later.

No, the positioning of playing games is too simple, and the Internet is not just about playing games.

There will be more and more people going online in the future, and they will have a lot to do.

Internet?

Chen Yu said this, but his eyes lit up.

If you love the Internet, you will drink more oranges.

This advertising slogan made Chen Yu excited all of a sudden.

Surfing the Internet is undoubtedly much better than playing games, and it's also easier to advertise.

Although there are only more than 30 million to 40 million users who use the Internet now, this is only now.

In the future, the number of people online will reach 800 million, or even break 1 billion, and basically everyone will go online.

At this time, although it seems that there is a bit of a niche with "love the Internet, drink more oranges", the market will become bigger and bigger in the future.

It can almost be said that as long as this advertising positioning is accurate, the growth of more oranges in the future will be tied to the growth of the number of Internet people.

As many people as the number of people who go online grows, so do the number of people who drink more oranges.

It's a huge market.

At the same time, we have not yet discovered the market for positioning on the Internet.

Of course, this ad isn't just about more than just more oranges.

Since it is the love of the Internet, then the Internet can be linked with a series of businesses of Huanyu Technology.

The most important thing is YY.

As long as the footage of YY is added to the commercial, I believe that YY will definitely have a very big outbreak.

Thinking about it like this, Chen Yu figured it out all at once.

If the advertisement is smashed directly, the challenge on QQ's side can really be ignored.

It not only solves the crisis of many oranges, but also perfectly solves the challenge of QQ.

Killing two birds with one stone, this is a good deal.

......

Tongyi Group.

"Manager Hu, what's the situation over there?"

"Mr. Hou, more oranges or not for sale. ”

"Oh, are they ready to fight with us?"

"They also have to have the strength to fight. ”

After the last time Duocheng Duo Tongyi Fresh Orange Multi-brand was completed, Tongyi launched a new "Xianle Orange". Of course, this is just an extra label for fresh orange, or the original recipe and the original taste. Moreover, in order to seize the market for the first time, Tongyi Group has made a bloody investment, first winning the golden advertising time of various satellite TV stations. I have to say that such an advertisement has achieved a very great effect, and once Xianle Orange was launched, it was loved by many citizens. At the same time, it also affected gamers who used to surf the Internet in Internet cafes.

However, they don't know why these gamers are so hardcore, although the sales volume of Duo Orange has indeed dropped a little, but the decline is too small.

"Don't underestimate Duo Orange, although Duo Orange is not very good, the Huanyu Technology behind them is not simple. ”

Speaking of Huanyu Technology, Hu Yuan is also discolored.

Before, he had some despise Duochengduo, although he knew that the parent company behind it was Huanyu Technology. But at that time, he didn't know much about the Internet, and even if he knew about Huanyu Technology, he didn't think about this Internet company. However, later the news broke on the news that Huanyu Technology was about to be listed in the United States, but it directly shocked Hu Yuan.

The profit of more than one billion a year is more than what they all earn.

After thinking about it, Hu Yuan said: "Mr. Hou, Huanyu Technology is mainly engaged in the Internet, and the acquisition of Duocheng Duoduo is only incidental to them. ”

"What if they also spend money on TV commercials?"

"No way, even if they had the money, they couldn't have done so hard to support a small beverage factory. ”

Hu Yuan shook his head.

Quite calculated, the current multi-orange multi-beverage factory is only worth 100 million, which is still an overestimate.

But the advertisements they have smashed in now have reached 100 million.

It is impossible for Huanyu Technology to be willing to spend 100 million yuan to smash more advertisements for more oranges.

However, after Hu Yuan finished speaking, Hou Rongrong's assistant walked in nervously: "Mr. Hou, Duo Cheng Duo has contacted various David TV stations over there, and is ready to fight with us in an advertising war." ”

"I ......"

Hu Yuan opened his mouth, eager to slap himself.

......

Penguin.

"pony, you're still amazing, if you hadn't made our QQ games open at that time, I'm afraid our current IP stream would have dropped even more. ”

"Now we are lagging behind Huanyu Technology. ”

"Well, there's no way around it. ”

Zeng Liqing had some embarrassment on his face.

Speaking of which, their penguins were still ahead of Huanyu Technology, but they didn't think that in less than a year, they were surpassed by Huanyu Technology.

"Yes, it's mainly because Huanyu Technology makes more money from games, which gives them the capital to make a fortune. However, our triumph is not bad, and when we represent a few more games, we will compete with Huanyu Technology. ”

Speaking of which, Zeng Liqing despised Huanyu Technology.

If Huanyu Technology hadn't cooperated with their Triumph at the beginning, they would have lived like a year now.

"Triumph's side is almost stable, and we have to focus on instant messaging. ”

Ma Huateng emphasized.

"pony, I've contacted a few popular game providers over there at YY Games. ”

"They promised to come?"

"Not yet, but don't worry, as long as we give them some more benefits, they will definitely waver. ”

"Well, now we mainly pull game developers, not to mention making money, even if it is a loss of money, we will pull them over. ”

"Understood. ”

The founders of Penguin knew the importance of instant messaging.

"Is there any action on the side of Huanyu Technology?"

After thinking about it for a while, Ma Huateng was still worried about Huanyu Technology. He was scared of Huanyu Technology, although they also kept up with the open platform, but he was afraid that if they dared to lower the profit share, Huanyu Technology would also decline. As long as Huanyu Technology also holds the idea of not making money, Penguin will not be able to get any benefits. And not only can't they get it, but they don't have the strength to fight hard with Huanyu Technology.

You know, they can't afford to fight for money.

"At present, Huanyu Technology has not taken any action, and they have also revised the new terms of cooperation, increasing the original liquidated damages to 100 times. But this only works for the game companies that join later, and for the previous game companies, as long as the chips we give are high enough, they are not impossible to default. ”

"So they're not going to cut their profit share?"

"Probably not, and it has been rumored before that they are going to be listed in the United States, and since they are going to be listed, the financial report must be more beautiful. If this is a reduction in profit sharing, it will affect their financial reports too much. ”

"That's right. ”

Ma Huateng breathed a sigh of relief.

"It's 6 o'clock, let's get off work. ”

These days, Ma Huateng is also tired and panicked, and he doesn't plan to work overtime today.

"It's back. ”

As soon as he got home, his wife Wang Danting made a cup of Tieguanyin for Ma Huateng.

"It's rare for you to come home so early. ”

"Alas, the company has been busy for a while. ”

"I know, now that I'm home, don't think about the company, have a cup of tea, and watch TV. ”

Putting down the teacup, Wang Danting tuned the TV to Mango TV.

Mango TV is putting on a happy and funny variety show, and watching TV occasionally can relieve fatigue.

Ma Huateng and his wife first met through QQ, when Ma Huateng said that he was an engineer.

It's just that I didn't expect that the two walked together later.

It should be said that Ma Huateng is one of the earliest representatives of online dating in China.

"Hmm. ”

Ma Huateng listened to his wife's words and pressed his temples, he was going to think about the company today.

"This variety show is very good-looking. ”

"Yes. ”

"It's hilarious. ”

"Let's look at it. ”

It's rare to be idle, and Ma Hua Fuji watched TV with relish.

It's just that Mango TV is good at everything, but there are many advertisements.

I just watched it for ten minutes, but an advertisement popped up.

[More C and more moisturizing, fresh orange, give you health and shine every day......]

"It's advertising again. ”

Wang Danting was a little depressed.

"It's okay, just look at the ads, they do a good job. ”

"Well, I don't think so. ”

"You see, this Tongyi advertisement instills the value concept of Xianle orange nutrition to users, and users will definitely think when they buy Xianle oranges, I drink oranges to drink healthier. ”

"I see. ”

Wang Danting is full of admiration for her husband Ma Huateng.

There are so many truths that can be analyzed in one advertisement.

"What about this?"

"Which one?"

"That's it...... If you love the Internet, you will drink more oranges. ”