"State subsidy?"

"Government support?"

"Three rural construction?"

"I'll ......"

Chen Yu was dumbfounded: "This, this, leader, this is not a flyer we sent." ”

"Although it wasn't a flyer from you, it was from those home appliance stores, and it wasn't your instructions?"

"Leader, we didn't instruct. ”

How did Chen Yu know what the flyers issued by these home appliance stores were?

Unexpectedly, these slogans were written.

"That means that the subsidy given to users is fake?"

"Isn't that fake?"

"Since it's not fake, what else do you say?"

"Leader, we are not under the banner of the state, but to be honest, these subsidies are put in by us at a loss. ”

Facing the leaders of the General Administration, Chen Yu said truthfully: "Leader, you may not know that in the second wave of promotional activities, we lost 20 million yuan just with the subsidy money, plus advertising, publicity, manpower, and material resources, we held this event and lost more than 30 million." ”

It's a fact.

"Are you willing to do it after losing so much?"

"Leader, you must also know that the development of the domestic Internet is not particularly perfect, and e-commerce has just sprouted. We also put money for the future to advertise. ”

"Even if you post money, it's not right to use it as a banner. ”

"Leadership ......"

Chen Yu opened his mouth, not knowing what to say.

There is no way to explain this kind of thing.

Even if you say that it wasn't the idea of Universal Mall, the boss wouldn't think so.

"Leader, the boss can send someone to investigate. Of course, I'm not excusing myself with anything. Although these leaflets are printed by our franchisees, it is not to say that we are completely unaware of them. However, there are not many sales methods for major merchants in the third and fourth tiers, and household appliances are actually very difficult to sell in the third and fourth tier cities. Although it may also be marked with such a slogan, it is actually for promotion, and in fact it is really subsidized, and users have also benefited. ”

"So I have to thank you Huanyu Mall?"

"If you want to say thank you to Universal Mall, of course, it is not necessary, we are also for our e-commerce site. However, I think it is feasible to use a certain subsidy as a means to stimulate user demand and eventually convert it into real sales. On the one hand, it can allow the people to use new household appliances, and on the other hand, it can greatly promote the development of domestic demand. If this model is popularized and a strategy of household appliances going to the countryside is developed, this will also have a great effect on improving the national economy. ”

"Home appliances go to the countryside?"

Liu Qianxin is the third-in-command of the General Administration, graduated with a master's degree in finance, and is very interested in domestic economic development.

The explanation that Chen Yu said just now, although he knew that Chen Yu had some quibbles, it was actually very reasonable.

And when Chen Yu summed up these strategies into the words "household appliances go to the countryside", Liu Qianxin felt that his eyes were bright.

"Household appliances go to the countryside, can you focus on what it means to go to the countryside?"

"Leadership, the country is now developing in all aspects, and economic growth can be described as a solid driving force. However, China's main economic growth still depends on investment and exports, and our share of consumption is not high. But we have a market of more than a billion people, and it stands to reason that consumption is the healthiest economic model. Because even if investment and exports are affected, we can still rely on our own consumption to move forward.

It's a pity that due to various reasons, our domestic consumption has not been able to make particularly big achievements. The first and second tier cities are slightly better, they have the best resources, the best benefits, the best transportation, and the fastest information...... However, in the third and fourth lines, they are inferior to the first and second lines in all aspects, so this also restricts their development. Just like home appliances, every family needs a variety of household appliances, but in third- and fourth-tier cities, these home appliances have become high-end luxuries. If the top can take certain means or measures to let household appliances enter thousands of households, I believe that this will have a huge impetus for optimizing China's industrial structure and promoting economic development. ”

Chen Yu talked eloquently.

In the past, as soon as the policy of household appliances going to the countryside came out, it can be said that it opened the door for the consumption of third- and fourth-tier citizens.

As a result, the domestic economy has shifted from relying on investment and exports to a consumption-led economic structure.

This structural model also makes the domestic economy full of infinite charm, and also resists many external risks.

"You studied economics?"

Liu Qianxin quietly listened to Chen Yu's explanation and suddenly asked.

What Chen Yu said just now, he knows better than many people.

Although the domestic economy is developing very well, there are also many external problems.

For example, investment and exports.

These two are very risky in the global trade environment, and in some places they also take the form of trade barriers.

That's fine, but if there is a trade war in the future, it will be even more troublesome.

If there are problems with investment and exports, the domestic economy will be in trouble.

However, if the economy is transformed, it is necessary to cultivate an economic structure that is dominated by consumption, especially domestic demand.

This is undoubtedly much better than investment and exports alone.

"Leader, I am currently a first-year student in the Department of Economics and Management of Shencheng University. ”

"Department of Economics and Management, Shencheng University, you are still in your freshman year. ”

Liu Qianxin was a little surprised, but quickly said: "It seems that Shencheng University is still as pragmatic as before." ”

"What you said just now is very good, and our country also hopes to have entrepreneurs with vision like you. However, no matter what, it is for the sake of oneself or others, and it is not allowed to use illegal means. We'll look into it, okay, that's all for today. ”

After speaking, Liu Qianxin and a group of leaders left Huanyu Mall.

......

"Zeng Shen, what do you think?"

"General Manager Liu, maybe Huanyu Mall really doesn't intend to engage in promotional means in the name of the top. At least, we don't have that on their website, or in the ads they advertise to the outside world. As for these leaflets, it is possible that those third- and fourth-tier small household appliance stores printed and distributed them privately. ”

Zeng Shen is the leader of the industrial and commercial department of Hangzhou.

The headquarters of Huanyu Mall is also in Hangzhou, and he knows the influence of Huanyu Mall best.

Take the recent two waves of promotions in the Universal Mall.

Not only did it sell so many commodities at once, which enhanced the growth of GDP, but more importantly, when Huanyu Mall drove the development of household appliances, it also drove the development of various small commodities in Hangzhou. And they have vigorously entered the field of logistics and warehouses, not to mention the whole country, just in the Yangtze River Delta region, all kinds of commodity transactions are much faster than before.

Once commodity trading is fast, it will be difficult for the economy not to grow.

He really hopes to see e-commerce companies like Huanyu Mall become bigger and stronger in Hangzhou.

"Hehe, Director Zeng, it seems that your Hangzhou City is very optimistic about this Huanyu Mall. ”

Liu Qianxin smiled: "What I asked just now was not this, what I asked about what do you think about household appliances going to the countryside." ”

"Oh, General Manager Liu, you are asking about household appliances going to the countryside. ”

Zeng Shen was a little embarrassed, snorted, and said: "I think the idea of household appliances going to the countryside is very good, I didn't expect Chen Yu to come up with such an idea as home appliances going to the countryside." If the top authorities can really introduce such a policy, I believe it will definitely stimulate the consumption of residents in third- and fourth-tier cities. Moreover, it may not be short-term, but long-term......"

How to say it.

In fact, residents in third- and fourth-tier cities may not be able to afford these appliances at all.

They just think it's expensive and would rather save their money than buy such expensive appliances.

But if you keep your money in the bank, how can the economy get up?

If the economy wants to develop, this money must be circulated.

The faster the circulation, the faster the economy will develop.

But there was nothing to be done about it.

You can't give money to a group of residents to spend.

In fact, there are some areas that directly distribute money to citizens for consumption.

For what?

It is not that the government has more money, but that it stimulates consumption and stimulates the economy to become active.

However, Chen Yu's proposal to send household appliances to the countryside is undoubtedly more useful than directly sending money.