"Genius. ”

"Chen Yu is simply a genius. ”

Under the questioning of a series of people, someone finally discovered the truth.

It turned out that Huanyu Mall had integrated some home appliance stores in third- and fourth-tier cities.

"This move is so powerful, we immediately followed. ”

Ma Yun's eyes glowed with an astonishing light.

When everyone was still fighting hard in the first- and second-tier cities, Huanyu Technology put the battlefield in the third- and fourth-tier cities.

You must know that most of these third- and fourth-tier cities are small counties, and some even go deep into rural areas.

Don't look at these small stores, but as soon as there are many of them, the amount he adds up is terrifying.

Just like Huanyu Mall, there are more than 4,000 nearly 5,000 partners, not to mention 500 million sales, if you are well prepared, it is possible to break 700 million sales.

Of course, it is precisely because these third- and fourth-tier small cities are too small, so small that some home appliance chain giants have not set their sights there at all, so this also gives Huanyu Mall a chance to overtake in a corner. With the support of these third- and fourth-line home appliance stores, even if there is no Yongle, Huanyu Mall can mix well.

Of course, it would be better if the first, second, and third and fourth lines could all be connected.

"Zhaoxi, you immediately set up a group of local push personnel and send them to third- and fourth-tier cities, even rural areas. ”

"Yes. ”

The so-called local promoters are actually offline entity promotion specialists.

Same as the promoter of Universal Mall.

Originally, generally such a local promotion specialist can only be done in the real industry, and Internet companies rarely do it.

Because the cost of promotion is too large, the number of people mobilized is too large, and the efficiency is much worse than online promotion.

But e-commerce is a different kind of internet.

Although he belongs to the Internet field, he is deeply involved in the entity.

Whether it is a seller, a buyer, or a commodity, he is closely connected with the offline.

Even if the promotion cost is large, it must be won.

Of course, Huanyu Mall has won more than 4,000 of them, and Ali is already lagging behind.

But China is just too big, and there are tens of thousands of home appliance stores in China.

Even if it is Huanyu Mall, it may not be able to win all tens of thousands of home appliance stores.

Even if Ali is one step behind, there are still many stores waiting for them to cooperate.

Moreover, Ali at this time has a greater advantage than Huanyu Mall.

This advantage is the cooperation between Gome and Suning.

I don't know if it was stimulated by the sales of Huanyu Mall.

Or because they don't have much experience in the Internet area.

As soon as the second wave of promotions of Huanyu Mall ended, Gome and Suning reached a cooperation with Alibaba.

There are first- and second-tier markets.

Third- and fourth-tier markets are also being formed.

Ma Yun believes that with this move, after a month, they Ali will definitely be able to compete with Huanyu Mall.

......

"Government subsidies. ”

"Three rural construction. ”

"State support?"

"What is this?"

Looking at a lot of leaflets printed with various slogans, some leaders of the relevant departments were dumbfounded?

Originally, they only received a report from the public, saying that Huanyu Mall was suspected of promoting false advertising.

Of course, the whistleblower has no definite evidence.

Themselves, they generally ignore such reports without evidence.

However, the relevant departments cannot be so arbitrary.

Even if no one reports it, they feel that the sales of Huanyu Mall breaking hundreds of millions a day are a bit fake.

For this reason, they specially conducted evidence collection.

Flipping through the survey, they found a variety of flyers.

There is something written on the flyer.

Anyway, it is under the banner of the country to induce users to consume.

"We don't think we have a subsidy for that. ”

"We don't have it here, but it's hard to say, some local governments may introduce it. ”

"Why don't you get in touch? ”

"Okay, I'll contact other local governments. ”

Although it seems that such a slogan is fake, these leaders have not heard of any state subsidies.

However, in a rigorous manner, no one dares to guarantee that the local government will not introduce such subsidies.

I flipped through it and contacted the relevant departments across the country.

In the end, it was concluded that there was no support for household appliances in this area, and there was no subsidy from the local government.

"I'm afraid it's not just about false advertising. ”

A certain leader above is extremely serious.

If you make some fake sales amounts, this is of course a violation, but it's not particularly serious.

But if the name of the state is used to deceive consumers and urge them to buy goods, this is serious.

"Let's go, let's go to Universal Mall in person. ”

Next.

Huanyu Mall ushered in dozens of leaders of relevant departments.

Chen Yu thought that these leaders were for inspection, but when he saw that the situation was wrong, Chen Yu asked Zhang Jianming to quietly ask Zeng Shen, who came with him.

Zeng Shen is the leader of Hangzhou Industry and Commerce, because the headquarters of Huanyu Mall is in Hangzhou City, and Zeng Shen has dealt with it several times. Zeng Shen is very optimistic about Internet e-commerce, and he also takes care of Huanyu Mall.

"Zeng Bureau, what's the situation?"

"Mr. Zhang, if you ask me, I want to ask you. ”

"We don't get it either. ”

"Let me ask you, did you cheat on that last promotion?"

"Zeng Bureau, how dare we. ”

Zhang Jianming was a little inexplicable: "Don't you know, we made a sales trip with the third and fourth line of small household appliances, and then created such a sales record." ”

"Then the leaders of the General Administration must come to you by name, why are you here?"

"This is not to ask you, how do we ordinary people know. What do you mean by the leadership of the General Bureau?"

"I don't know, but the attitude seems to be harsh, and if you have done something to confess earlier, I can intercede with you. ”

"I ......"

Zhang Jianming opened his mouth and smiled bitterly.

How did he know what they did?

"Mr. Chen, it seems that he is looking for trouble. ”

Zhang Jianming whispered to Chen Yu.

"Looking for trouble. ”

Chen Yu also frowned.

Although Chen Yu asked himself if he didn't do anything illegal, if he came to find trouble, it would be a real headache.

"Did you make that clear?"

"I whispered to Zeng Ju just now, and Zeng Ju didn't know very well, so he told us to confess and be lenient. ”

"I'll go. ”

Chen Yu complained: "Confess what, he didn't steal or rob, he did business legally, what else is there to confess?"

"Okay, don't ask, it's coming anyway, we'll know in a while. ”

Taking three deep breaths, Chen Yu didn't think much about it.

Since the leaders of the General Administration didn't say anything at this time, he didn't guess more, and accompanied them all the way to visit the entire Huanyu Mall.

"I want to ask, what kind of website is your Universal Mall?"

After visiting for a while, "Liu Xinqian", the leader of the General Bureau, suddenly asked.

"Leader, our Huanyu Mall is an e-commerce website based on the premise of the Internet. To put it simply, it is to sell goods through the Internet. ”

"In reality, there are physical stores selling goods, so why sell them online?"

"That's right. Theoretically, there is generally no need for e-commerce to have a physical store. However, because e-commerce is a platform on the Internet, it can save a lot of manpower and material resources, and ultimately reduce the cost of users to buy goods, promote user consumption, and improve economic development. ”

"On the other hand, e-commerce can concentrate information resources, so that all competitors can get first-hand information, which can promote the competitiveness of enterprises. At the same time, e-commerce breaks the barriers of time and space and provides more combinations for various social economies, which can optimize the country's economic and industrial structure. ”

"Of course, because of the Internet attribute of e-commerce, there will be a lot of communication between sellers and buyers in e-commerce transactions, which can also feedback the most real needs of consumers to merchants, and enterprises and merchants can also provide more suitable goods for consumers in the feedback of users, reducing a lot of unnecessary waste. ”

Although I don't know what exactly this leader wants to do.

But for the leader's question, Chen Yu still answered it very carefully.

"Listen to you say this, e-commerce has been a great help to the country's economy?"

"At present, it may not have much impact, because the overall scale of e-commerce is not large, but if it grows, e-commerce will have a huge role in promoting the economy. ”

"Well said. ”

Liu Qianxin applauded Chen Yu.

It's just a change of words: "Then do you Huanyu Mall get a state subsidy?"

"State subsidy?"

Chen Yu was extremely puzzled: "No." ”

So far, he has never received a state subsidy.

At most, there are some deductions in the tax area.

But this is not the same as a subsidy.

"Could it be that the leaders of the General Administration are here to send warmth today?"

Thinking of this, Chen Yu breathed a sigh of relief.

It doesn't seem to be looking for trouble, that's good, that's good.

"Leader, is there a policy from the top recently?"

"Policy. ”

Liu Qianxin snorted, but said in his heart: "You really want to subsidize." ”

"Let me ask you, what's going on with you under the banner of state subsidies?"

"Under the banner of state subsidies?"

Chen Yu wondered when he was under the banner of state subsidies.

"Leader, is there some misunderstanding here?"

Chen Yu didn't understand what the leader was doing, so he asked.

"Why, I don't dare to admit it, look at this. ”

As he spoke, Liu Qianxin asked his assistant to take out a large number of leaflets from his bag: "I would like to hear your explanation." ”